Email campaigns continue to be one of the most effective tools in marketing all the while being updated with new possibilities, like advanced personalization or A/B/X tests. As these new methods become available, it can be cumbersome to keep track of all aspects of your campaigns. This is exactly why we’re introducing a […]
Use a new dimension of analytics in your communication strategy and execute marketing campaigns and automation processes based on predictions of our AI & Machine Learning engine. Increase customer retention and lifetime value by predicting the next customer purchase or their churn and sending perfectly tailored offers at the right time and through […]
New Mobile Marketing 2.0 feature in SALESmanago introduces changes that will help you to better engage your customers on mobile. Learn 3 new functions that open up the possibility to use additional communication channels and increase the efficiency of your mobile marketing activities. Increase click-through-rate of your campaigns thanks to the new […]
The global COVID-19 pandemic has changed our lives both socially and economically. For many Europeans, the sudden closure of stores resulted in the necessity to befriend online shopping. Compared to the previous year, the value of the eCommerce market grew by 12.7%, reaching €717 billion. What has changed from the e-store’s perspective? […]
Mobile users generate 66% of Internet traffic and 79% of them make their shopping decisions based on offers sent via mobile messaging apps and SMS. We introduce totally new Mobile Marketing in SALESmanago, which extends your mobile campaigns’ capabilities with new channels – Whatsapp and Viber. Mobile messaging is still one of the […]
We present four Workflow use cases that show the functions that you may not be aware of. Check what new possibilities open before you thanks to the improvements we recently introduced. Creating a perfect automated campaign may seem like a difficult task, especially when we want it to be extensive and adjusted to […]
Even though there is a variety of lead generation tools on the market, 63% of businesses still see acquiring potential customer’s data as a big marketing challenge. Learn how using Customer Data Platforms enables companies to get more good quality leads. Capturing the leads effectively Regardless of whether you work in B2B […]
Jeans.ch is a wonderful world of blue denim. Although they have been on the market since 2014, its creators have over 20 years of experience. Jeans.ch runs an online retail store and a stationary one, where you can find products from various manufacturers. Jeans.ch customers can easily choose from a wide selection of clothes […]
Did you know that 83% of buyers prioritize the opinion of other customers over advertising? Moreover, 77% of visitors to your website won’t make purchasing decisions before reading other user reviews. Amazon makes it easier for customers to make purchasing decisions by showing a cross-section of positive and negative opinions, while Booking.com informs […]
Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Dynamic segments allow you to: Use reach data on transactions and visits in your store to […]
In the rapidly evolving landscape of eCommerce Martech, a plethora of new tools enables marketers to collect massive amounts of data. But is it useful? Is it safe for your customers? Harnessing the abundance of customer data has become a vital aspect of business growth. Only by effectively collecting and activating customer data, […]
Almost all marketers plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully! In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies […]
In our latest research we asked CMOs, Heads of Marketing and Marketing Executives about various aspects of CDP utilisation. The numbers show a staggering lack of knowledge about Customer Data Platform possibilities and even main purpose. In our survey we researched a group of marketers consisting of: CMOs – 36% Head of […]
It is important to correctly represent data when trying to understand it. This is why visualization is so important in the eCommerce world. By representing data visually, we can often glean insights that would otherwise be hidden when looking at numbers and statistics alone. In this article, we will guide you through the […]
Welcome to the world of eCommerce marketing in the era of AI. For eCommerce marketers, it is crucial to adapt and acquire new skills to thrive in this AI-driven landscape. This article will walk you through the essential skills you need to possess in order to stay ahead of the game and leverage […]
Discover the top three trends in omnichannel automation for 2023. From multichannel attribution to leveraging customer data and meeting changing consumer expectations, explore how these trends empower eCommerce marketing specialists to create seamless experiences, enhance personalization, and drive growth in the dynamic world of eCommerce.
Why Email Marketing and Marketing Automation Should Be Free for All Businesses We often take for granted that we don’t need to pay for critical business tools like an email account or our daily admin tools like Google Slides, Docs, and Sheets. Yet, we are still required to pay for Email Marketing […]
In 2023, intelligent eCommerce businesses are leaning towards a CVL-ROI (Customer Lifetime Value Return on Investment) approach. Soaring “soaring pay per click and pay per lead costs make existing customers simply too valuable to lose them on trivial occasions. However, maintaining a strong and healthy customer base requires loyalty. This can only be […]
In today’s data-driven business landscape, effective customer data management is paramount for organizations seeking to gain a competitive edge. By harnessing customer data, businesses can unlock valuable insights, drive personalized experiences, and build long-lasting relationships with their customers. Explore the top trends shaping customer data management in 2023 and 2024, shedding light on […]
![[New feature] Turn raw data into a fully functional contact database on your first attempt using the error-proof guidance of our Contact Import Wizard](https://blog.salesmanago.com/wp-content/uploads/2023/06/nf-db-nearly1-1024x536.png)
Introducing the Contact Import Wizard: your smooth start to a CDP adventure. Import contacts effortlessly with innovative mapping and fail-safe mechanisms. Transform raw data into a bespoke, functional database. Gain independence from IT and optimize marketing efforts. Import, tag, and correct data quickly for remarkable results.
