Email campaigns continue to be one of the most effective tools in marketing all the while being updated with new possibilities, like advanced personalization or A/B/X tests. As these new methods become available, it can be cumbersome to keep track of all aspects of your campaigns. This is exactly why we’re introducing a […]
Posts from category: Marketing Automation
Use a new dimension of analytics in your communication strategy and execute marketing campaigns and automation processes based on predictions of our AI & Machine Learning engine. Increase customer retention and lifetime value by predicting the next customer purchase or their churn and sending perfectly tailored offers at the right time and through […]
New Mobile Marketing 2.0 feature in SALESmanago introduces changes that will help you to better engage your customers on mobile. Learn 3 new functions that open up the possibility to use additional communication channels and increase the efficiency of your mobile marketing activities. Increase click-through-rate of your campaigns thanks to the new […]
The global COVID-19 pandemic has changed our lives both socially and economically. For many Europeans, the sudden closure of stores resulted in the necessity to befriend online shopping. Compared to the previous year, the value of the eCommerce market grew by 12.7%, reaching €717 billion. What has changed from the e-store’s perspective? […]
Mobile users generate 66% of Internet traffic and 79% of them make their shopping decisions based on offers sent via mobile messaging apps and SMS. We introduce totally new Mobile Marketing in SALESmanago, which extends your mobile campaigns’ capabilities with new channels – Whatsapp and Viber. Mobile messaging is still one of the […]
We present four Workflow use cases that show the functions that you may not be aware of. Check what new possibilities open before you thanks to the improvements we recently introduced. Creating a perfect automated campaign may seem like a difficult task, especially when we want it to be extensive and adjusted to […]
Even though there is a variety of lead generation tools on the market, 63% of businesses still see acquiring potential customer’s data as a big marketing challenge. Learn how using Customer Data Platforms enables companies to get more good quality leads. Capturing the leads effectively Regardless of whether you work in B2B […]
Jeans.ch is a wonderful world of blue denim. Although they have been on the market since 2014, its creators have over 20 years of experience. Jeans.ch runs an online retail store and a stationary one, where you can find products from various manufacturers. Jeans.ch customers can easily choose from a wide selection of clothes […]
Did you know that 83% of buyers prioritize the opinion of other customers over advertising? Moreover, 77% of visitors to your website won’t make purchasing decisions before reading other user reviews. Amazon makes it easier for customers to make purchasing decisions by showing a cross-section of positive and negative opinions, while Booking.com informs […]
Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Dynamic segments allow you to: Use reach data on transactions and visits in your store to […]
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In the fast-paced world of eCommerce marketing, a clash of two seemingly contrasting values has taken center stage: the creative charm of Barbie and the analytical prowess o f J. Robert Oppenheimer. Picture this: a marketing specialist – a vibrant, colorful persona like Barbie, exuding creativity and charm. But beneath the vivid exterior […]
In today’s digital age, beauty eCommerce has witnessed remarkable growth. However, with this success comes a growing concern among customers about the security of their personal data. In order to foster trust and confidence between beauty brands and their customers, leveraging zero-party data has emerged as a key strategy. This article explores the […]
The world of eCommerce has experienced tremendous growth in recent years, revolutionizing the way we shop for various products. One sector that has particularly thrived in this digital landscape is the home and garden industry. As more consumers turn to online platforms for their home improvement and gardening needs, businesses in this sector […]
The notion that “marketing is changing” turns out to be oversimplified. The gap between the technologies available and eCommerce companies capability to adapt them is growing exponentially, making the tools, seemingly at your fingertips, a sci-fi superpowers you are not ever going to possess. This, in turn, frustrates the marketers, instilling a sense […]
1. How has SALESmanago changed since you came to work here? Five years is a long time, so there have been changes in almost every aspect: procedures, team members, tasks performed, benefits, the place where work is done, and how the meetings are held—including the whole hybrid experience. Each new person joining […]
Customer engagement stands as the lifeblood of Ecommerce business’s growth, yet countless companies struggle to master it effectively. Whether it’s messy data, limited resources, or a lack of expertise, these obstacles can hinder our progress. While many companies excel at creating value for their customers, the true key to sustaining a robust growth […]
Break free from the confines of a traditional funnel-driven approach and look as your relationship with customers develop from their perspective! Instantaneous transition from funnel to a customer journey-focused perspective, and aligning your marketing efforts with the dynamic paths customers take on their purchasing journey was never so easy and intuitive. And collaboration […]
In the rapidly evolving landscape of eCommerce Martech, a plethora of new tools enables marketers to collect massive amounts of data. But is it useful? Is it safe for your customers? Harnessing the abundance of customer data has become a vital aspect of business growth. Only by effectively collecting and activating customer data, […]
Almost all marketers plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully! In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies […]
In our latest research we asked CMOs, Heads of Marketing and Marketing Executives about various aspects of CDP utilisation. The numbers show a staggering lack of knowledge about Customer Data Platform possibilities and even main purpose. In our survey we researched a group of marketers consisting of: CMOs – 36% Head of […]