Posts from category: new features


[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows

  Dynamic Web Push notifications make a striking difference in marketing results. According to MoEngage, it increases engagement by up to 6.5%. It also translates into revenue in your online store. From now on, you have the ability to use the complete Dynamic Web Push Notification tool to deliver fully automated, CDP data-driven, and AI-powered […]

[New feature] Redefine the experience of your online store with The First and Only Personal Shopping Inbox with One to One Messaging, Wish Lists, Special Offers and Recommendations.

  As Econsultancy reminds us, 93% of companies saw a rise in conversion rates after implementing personalization. It’s little wonder then that companies are looking for different and cutting-edge ways to deliver website content. Personal Shopping Inbox is an innovative solution that allows you to achieve the level of personalization and shopping experience in your […]

[New Feature] AI, no-code Hyper Segmentation goes beyond traditional segmentation with real-time high propensity, churn customer identification and one click availability across all execution channels

    As Campaign Monitor reminds us, segmented campaigns can lead to a 760% increase in revenue. What’s more, segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue goal. Hyper Segmentation […]

Loyalty recession in eCommerce and how to deal with it when you are a marketer
Loyalty recession in eCommerce and how to deal with it when you are a marketer

    Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]

Why Should Lean Marketing Be The Way To Go for Your eCommerce?
Why Should Lean Marketing Be The Way To Go for Your eCommerce?

    First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]

10 ways for Whopping Conversion Rate Optimization
10 ways for Whopping Conversion Rate Optimization

    In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month.    […]

Why Conversion Rate Is the Most Important Metric in eCommerce
Why Conversion Rate Is the Most Important Metric in eCommerce

    In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]