Take a cheese cooperative steeped in tradition, crafting Parmigiano Reggiano since 1967, nestled in Italy’s renowned “food valley.” Now, picture them taking their age-old craft and propelling it into the digital age with impressive results. That’s the story of 4 Madonne Caseificio dell’Emilia.
The Challenge: Maintaining Tradition in a Digital World
While 4 Madonne boasted a loyal customer base, the digital revolution presented a challenge. They needed to expand their reach and build deeper relationships with customers online. Their goals were clear. They needed first to understand who their most valuable customers were and tailor messaging accordingly. The next step was to make existing communication and seasonal campaigns more impactful. Finally to engage visitors and drive conversions with relevant content – and keep them coming back for more.
Partnering with SALESmanago and Magilla
4 Madonne implemented a strategic blend of marketing automation tools from targeted automation, re-engagement campaigns, automated buyer journeys to strategic pop-ups.
The Results: A Delicious Slice of Success
The impact was truly impressive. Customer retention skyrocketed, with churn dropping by 21% over two years. Average order value among repeat customers grew by 57%, showcasing loyalty. A 33% increase in monitored contacts and a 24% jump in customers providing their birthdays signifies a more engaged audience.
Congratulations to these cheese legends going digital. Can’t wait to see more!
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