Posts from category: tips & tricks


[Tips&Tricks] Top Tips to Improving Conversion Rate in Your Business

    In an increasingly competitive eCommerce world, there are some dos and don’ts when it comes to encouraging customers to buy from your business. This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue. In eCommerce, […]

4 ways to find the valuable personas in your database – the lean way

    In the previous article, we observed that Lean Marketing requires intelligent, highly efficient small steps instead of great marketing plans. In this article, we will show you 4 practical ways to make such steps so you can find your ideal customers among the existing ones and build true Customer Intimacy with them.   […]

[Tips & Tricks] How to intertwine website marketing with zero-party data

    As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer […]

[Tips & Tricks] Tackle the 4Es of New Marketing Mix with CDP

    A good Marketing Mix includes the 4Ps. But, is it enough to succeed in the digital world? If not, which solutions can be used to bridge the gap? Is the Customer Data Platform the key? Keep reading to find out. The line dividing the change from one paradigm to the next is often […]

Lean not Lazy: How to Avoid Overreliance on AI in Marketing
Lean not Lazy: How to Avoid Overreliance on AI in Marketing

    In the fast-paced world of eCommerce, where customer expectations are higher than ever, marketers are constantly seeking innovative ways to drive engagement and deliver personalized experiences. One technology that has gained significant traction is AI. This powerful tool harnesses the potential of artificial intelligence to automate processes, enhance personalization, and streamline marketing efforts. […]

Agile marketing: What it is and why marketers should care
Agile marketing: What it is and why marketers should care

    Agile marketing is having a moment. According to AgileSherpas over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% of respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year. You will find more […]

Mastering Marketing Personalisation: A 4-Step Guide to systematic boost of eCommerce Growth
Mastering Marketing Personalisation: A 4-Step Guide to systematic boost of eCommerce Growth

    Personalisation has become a key strategy for eCommerce businesses looking to engage customers, drive sales, and build brand loyalty. By tailoring marketing messages and experiences to individual customers, marketers can create a more relevant and impactful customer journey. In this article, we will explore four essential steps to achieving effective personalisation in eCommerce […]

6 Things about Email Templates Every eCommerce Marketer Should Know, Explained
6 Things about Email Templates Every eCommerce Marketer Should Know, Explained

    Email templates are a game-changer for eCommerce marketers, revolutionizing customer engagement and driving sales. In this article, we explore the six crucial insights every marketer should know about email templates. From boosting efficiency to enhancing branding, personalization, mobile optimization, A/B testing, and automation, these features unlock the full potential of email campaigns, resonating […]

Shift Towards Integrated Suites over Best of Breed approach Revealed in Recent Gartner Report
Shift Towards Integrated Suites over Best of Breed approach Revealed in Recent Gartner Report

    A recent report by Gartner sheds light on the changing landscape of marketing technology (martech) and highlights a concerning trend of decreasing utilization of existing capabilities as well as major shift towards integrated suites.  The 2022 Gartner Marketing and Communications Technology Survey aimed to explore the state of martech acquisition, adoption, and use, […]

Ecommerce Marketers Struggling to Get Close to Customers, Research Reveals
Ecommerce Marketers Struggling to Get Close to Customers, Research Reveals

    SALESmanago launches findings from its CUPID Score, which calculates how successfully ecommerce marketers are measuring customer engagement SALESmanago CEO calls for marketers to embrace Customer Data Platforms to tackle these challenges   Kraków, May 10, 2023 — Customer intimacy and convenience are key challenges for ecommerce marketers across Europe. That’s according to research gathered from SALESmanago’s CUPID […]

Lean Marketer Guide: Marketing Technology Optimization: The path to peak martech stack performance
Lean Marketer Guide: Marketing Technology Optimization: The path to peak martech stack performance

    Hello! for today a quick look at a key component of Lean Marketing approach (which we love at SALESmanago) namely: Marketing Technology Optimization (MTO) If you haven’t yet met it focuses on:   Evaluating current marketing technology tools and platforms. Identifying gaps or redundancies. Making data-driven decisions on eliminating existing or implementing new martech solutions.  […]

SALESmanago expands partnership program to meet growing demand for Zero Party Data-powered Customer Engagement
SALESmanago expands partnership program to meet growing demand for Zero Party Data-powered Customer Engagement

    The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration  SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience   May 2, 2023 – Krakow – SALESmanago, the leader in customer engagement platform for eCommerce […]