Posts from category: tips & tricks


[Tips & Tricks] How to intertwine website marketing with zero-party data

    As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer […]

[Tips & Tricks] Tackle the 4Es of New Marketing Mix with CDP

    A good Marketing Mix includes the 4Ps. But, is it enough to succeed in the digital world? If not, which solutions can be used to bridge the gap? Is the Customer Data Platform the key? Keep reading to find out. The line dividing the change from one paradigm to the next is often […]

[Tips & Tricks] 20 tips from top performing Marketing Automation specialists to survive in a cookieless digital world

  The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available.   Almost half (49%) of respondents believe that data privacy is […]

[Tips & Tricks] 5 dazzling ways of email content personalization

    Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails.   There is […]

10 ways for Whopping Conversion Rate Optimization
10 ways for Whopping Conversion Rate Optimization

    In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month.    […]

Why Conversion Rate Is the Most Important Metric in eCommerce
Why Conversion Rate Is the Most Important Metric in eCommerce

    In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]

Smart eCommerce is shifting towards a CLV-ROI approach
Smart eCommerce is shifting towards a CLV-ROI approach

    The last touch ROAS is still dominating the attention of marketers, as a crude, but simple measurement tool.  In the new privacy-dominated eCommerce landscape, this will have to change. Metrics supporting ROAS will suffer from a lack of tracking data and very limited ways of device identification. Lack of third-party cookies will only […]