Posts from category: tips & tricks

How to use A/B/X tests for marketing campaigns optimization and higher conversion

    Succeeding in your marketing campaigns will usually take some trial and error. It’s worth the trouble though. Optimization of marketing automation is the key ingredient of any company’s growth and good sales results, and A/B/X testing, which is a huge part of optimization, can raise your conversion by 46%. We have some tips […]

Lift your sales conversions with ideally executed sales alerts

    The thing that can make or break the success of a sales team, is responding to leads at the right time. As research shows, 63% of surveyed businesses were taking up their leads way too late to convert them to sales, even though being the first responder can give you 30-50% sales from […]

3 powerful automation features to grow your customer retention

    Many companies build their growth strategy focusing on acquiring new customers. However, research shows that even as much as 65% of the entire company’s revenue comes from existing customers. In addition, customers who are loyal and already know, and value what you offer, are likely to spend 33% more than newly acquired ones. […]

4 ways to improve your email campaigns by utilizing extended analytical data

    55% of marketers see the highest ROI from all channels in email. This is possible, among others, thanks to continuously growing email optimization capabilities, based on advanced analytical data delivered in an increasingly accessible way. Learn how to utilize the data from the new Email Marketing Dashboard in SALESmanago and increase your email […]

6 ways to increase popup conversion

    Personalized pop-ups are a good way to attract new customers and an important part of your marketing plan. Did you know that you can increase pop-up conversion by 84% by adding graphics and achieve 206% higher efficiency by reducing the number of form fields? Find out what else you should pay attention to […]

3 (non)obvious ways to use tag scoring

    Automatic customer segmentation is a very helpful tool for companies wanting to ensure precise targeting of marketing campaigns. However, segmentation based on tag scoring gives you even more possibilities in this regard. We present three effective ways to use it.   Automatic segmentation works based on determining the situation in which a given […]

5 website conversion tips to use with SALESmanago

  Using a Customer Data Platform can help you with optimizing your website to achieve much higher conversion rates. You don’t have to settle for a meager conversion of 1-2%, with just a few simple actions to improve your website using marketing automation, you can increase it to even 7%. We’re happy to present you […]