In an increasingly competitive eCommerce world, there are some dos and don’ts when it comes to encouraging customers to buy from your business. This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue. In eCommerce, […]

    Increasing Customer Lifetime Value is one of the most efficient ways to boost revenue. After all, the customer we already have costs us much less than the one yet to be converted. In this article, we will show you four scenarios in which you can intelligently utilize a Customer Engagement Platform to provide […]

    In the previous article, we observed that Lean Marketing requires intelligent, highly efficient small steps instead of great marketing plans. In this article, we will show you 4 practical ways to make such steps so you can find your ideal customers among the existing ones and build true Customer Intimacy with them.   […]

    As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer […]

    A good Marketing Mix includes the 4Ps. But, is it enough to succeed in the digital world? If not, which solutions can be used to bridge the gap? Is the Customer Data Platform the key? Keep reading to find out. The line dividing the change from one paradigm to the next is often […]

    Amid the digital revolution, data is what drives businesses and helps them run smoothly. Collected wisely and used repeatedly, it improves performance in most areas of an organization. How do you gain a global perspective on zero- and first-party data to permanently integrate it into the bloodstream of your business? Time and time […]

    Collecting zero-party data is not that hard, once you have a good idea and proper tools to execute it. The necessity of building a zero-party data collection strategy may be closer than you think. Here are 7 tricks to boost data collection in a cookieless world.   The shift away from third-party cookies […]

  A proper automation can save your business a lot of marketing dollars. Marketing Workflows are one of the neatest and most effective ways to implement automation in your marketing processes. For those of you who want to get inspired or simply are not workflow-fluent yet, we made 20 ready-to-use templates based on eCommerce top […]

  Zero-party data is the best way to engage audience groups to interact with your brand. The information your customers give you about their preferences, interests, or demographics is the perfect foundation for marketing activities that will really matter to them. Here are 5 robust examples of how to turn zero-party data into marketing gold. […]

  The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available.   Almost half (49%) of respondents believe that data privacy is […]