Posts from category: tips & tricks


Email click-through rate sweet secrets

    Let’s focus on how many emails we receive daily. Well, surprisingly, the number of mailings reaches an average of 121 emails per day (CampaignMonitor).  So how to step out from the promotional-email-marketing-crowd? You have to make your mailing unique and eye-catching. It’s a kind of a harsh job when 14.5 billion spam emails […]

Three different Loyalty Program strategies for Acquisition & Retention of customers

    Many big brands over the world have a problem finding the balance between acquiring new customers and maintaining regular ones. Statistically, about 44% of companies have a greater focus on customer acquisition strategy, and only 18% concentrate on retention (Huify). It’s kinda strange that efforts to improve retention are often put on the […]

3 ways to create custom search engine campaigns with AI Search Engine Turbocharger

  72% of websites completely fail to meet expectations for search results (BigCommerce). Basic eCommerce search engines are not able to understand and deliver relevant results, especially when 34% of users search for non-product related content (Baymard). The new SALESmanago solution answers these problems. Search Engine Turbocharger is a mechanism which supports the operation of […]

How to create an omnichannel marketing campaign for a dedicated group of customers?

    As many as 74% of enterprise companies are actively looking for new use-cases to increase the level of process automation in their business (ThinkAutomation). At SALESmanago, we are constantly developing the possibilities of planning and implementing a multi-channel Customer Journey in order to maximize the probability of making a purchase. Now, thanks to […]

How to use A/B/X tests for marketing campaigns optimization and higher conversion

    Succeeding in your marketing campaigns will usually take some trial and error. It’s worth the trouble though. Optimization of marketing automation is the key ingredient of any company’s growth and good sales results, and A/B/X testing, which is a huge part of optimization, can raise your conversion by 46%. We have some tips […]

Lift your sales conversions with ideally executed sales alerts

    The thing that can make or break the success of a sales team, is responding to leads at the right time. As research shows, 63% of surveyed businesses were taking up their leads way too late to convert them to sales, even though being the first responder can give you 30-50% sales from […]

3 powerful automation features to grow your customer retention

    Many companies build their growth strategy focusing on acquiring new customers. However, research shows that even as much as 65% of the entire company’s revenue comes from existing customers. In addition, customers who are loyal and already know, and value what you offer, are likely to spend 33% more than newly acquired ones. […]

4 ways to improve your email campaigns by utilizing extended analytical data

    55% of marketers see the highest ROI from all channels in email. This is possible, among others, thanks to continuously growing email optimization capabilities, based on advanced analytical data delivered in an increasingly accessible way. Learn how to utilize the data from the new Email Marketing Dashboard in SALESmanago and increase your email […]