A good Marketing Mix includes the 4Ps. But, is it enough to succeed in the digital world? If not, which solutions can be used to bridge the gap? Is the Customer Data Platform the key? Keep reading to find out. The line dividing the change from one paradigm to the next is often […]

    Amid the digital revolution, data is what drives businesses and helps them run smoothly. Collected wisely and used repeatedly, it improves performance in most areas of an organization. How do you gain a global perspective on zero- and first-party data to permanently integrate it into the bloodstream of your business? Time and time […]

    Collecting zero-party data is not that hard, once you have a good idea and proper tools to execute it. The necessity of building a zero-party data collection strategy may be closer than you think. Here are 7 tricks to boost data collection in a cookieless world.   The shift away from third-party cookies […]

  A proper automation can save your business a lot of marketing dollars. Marketing Workflows are one of the neatest and most effective ways to implement automation in your marketing processes. For those of you who want to get inspired or simply are not workflow-fluent yet, we made 20 ready-to-use templates based on eCommerce top […]

  Zero-party data is the best way to engage audience groups to interact with your brand. The information your customers give you about their preferences, interests, or demographics is the perfect foundation for marketing activities that will really matter to them. Here are 5 robust examples of how to turn zero-party data into marketing gold. […]

  The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available.   Almost half (49%) of respondents believe that data privacy is […]

    The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform is perfect for a comprehensive understanding of customer profiles using diverse data. Here’s a quick guide on how to get started.   When […]

    Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars stretch further, and ultimately results in increased ROI. Keep reading to learn how to find negative buyer personas and what you […]

    Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails.   There is […]

    Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that provide a consistent experience across multiple channels work best. How do you create an effective multi-channel loyalty program? Keep reading to discover the answer!   Loyalty […]