Posts from category: publications


SALESmanago Announces Nine-Digit Euro Acquisition and Growth Investment by SilverTree Equity and Perwyn

    SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum)  Blue chip customers include […]

Q2 2021 Roadmap: New, great stuff for eCommerce: AI driven insights and tips for Marketers, Hyper Segmentation, Web Push 2.0, and the only and first on the market Personal Shopping Inbox

  Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]

The Top 5 Biggest Myths about CDPs that Cost Businesses Millions of Dollars

    “There are decades where nothing happens; and there are weeks when decades happen” said Vladimir Ilyich Lenin and look what happened to eCommerce in the last 12 “COVID” months. According to McKinsey research 76% of consumers permanently changed their buying behaviors during the pandemic.    e-Commerce is now C-Commerce, a Collaborative, Consumer oriented […]

SALESmanago vs Competiton

    For the past several years, we have been recognized with G2 Crowd awards as leaders in the Marketing Automation and Customer Data Platform categories. It is these accolades that drive us to act and go above and beyond our competitors. We are grateful to them for motivating us and making us want to […]

SALESmanago establishes technology partnership with Google

    SALESmanago, one of the largest Customer Data and Marketing Automation platforms in Europe, has entered into a partnership with Google. The first initiative is the release of Cinderella AI – a search and recommendation tool for e-commerce that is based on SALESmanago and Google AI visual search engine solutions.   Cinderella AI is […]

SALESmanago Recognized as a Top Marketing Automation Tool by Software Advice

    We are thrilled to announce that Software Advice, an established software review and recommendation engine featured SALESmanago in its “Top 5 Marketing Automation Tools To Boost Lead Conversions” report!    This is yet another great honorable mention after G2 Crowd awarded us with a “Users Love Us” badge earlier this year.    The […]

“Users love us” – SALESmanago once again named High Performer in the Enterprise segment in the Marketing Automation category in the latest G2 Crowd Report.

    “Marketing is really just about sharing your passion.” — Michael Hyatt   At SALESmanago, we strive to inspire our passion in both our customers and employees, and we’re clearly doing it the right way!   And so, we are thrilled to announce that G2 (a leading business review platform for comparing business software) […]

How to build a common CMO & CTO Framework for AI driven CX Value Creation

  With the development of eCommerce, proliferation of marketing channels and vanishing customer loyalty to Brands, modern CMO gets under enormous pressure to take proper care of Customer Experience. But if taking care of the Brand image requires some marketing budget and proper cooperation with media houses and agencies, then a proper approach to Customer […]

SALESmanago Roadmap Q3: Conditional Content, Custom Modal Designer, and sharing marketing resources between accounts for Enterprise clients

    With the Conditional Content functionality, you’ll be able to set different offer variants to be displayed for different groups of recipients in the same email campaign, and with the new popup creator, you’ll be able to easily and quickly create custom messages displayed to the visitors of your webpage. Find out about all […]

SALESmanago named High Performer in the Enterprise segment in the Marketing Automation category in the latest G2 Crowd Report.

    In the latest G2 report on market leaders, SALESmanago was once more recognized as the leading provider of Marketing Automation software. We are proud and grateful that our customers appreciate our work. Customer satisfaction is the best measure of product quality.   SALESmanago was ranked as the High Performer in the Enterprise segment […]

Loyalty recession in eCommerce and how to deal with it when you are a marketer
Loyalty recession in eCommerce and how to deal with it when you are a marketer

    Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]

Why Should Lean Marketing Be The Way To Go for Your eCommerce?
Why Should Lean Marketing Be The Way To Go for Your eCommerce?

    First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]

10 ways for Whopping Conversion Rate Optimization
10 ways for Whopping Conversion Rate Optimization

    In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month.    […]

Why Conversion Rate Is the Most Important Metric in eCommerce
Why Conversion Rate Is the Most Important Metric in eCommerce

    In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]