SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum) Blue chip customers include […]
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Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]
“There are decades where nothing happens; and there are weeks when decades happen” said Vladimir Ilyich Lenin and look what happened to eCommerce in the last 12 “COVID” months. According to McKinsey research 76% of consumers permanently changed their buying behaviors during the pandemic. e-Commerce is now C-Commerce, a Collaborative, Consumer oriented […]
For the past several years, we have been recognized with G2 Crowd awards as leaders in the Marketing Automation and Customer Data Platform categories. It is these accolades that drive us to act and go above and beyond our competitors. We are grateful to them for motivating us and making us want to […]
SALESmanago, one of the largest Customer Data and Marketing Automation platforms in Europe, has entered into a partnership with Google. The first initiative is the release of Cinderella AI – a search and recommendation tool for e-commerce that is based on SALESmanago and Google AI visual search engine solutions. Cinderella AI is […]
We are thrilled to announce that Software Advice, an established software review and recommendation engine featured SALESmanago in its “Top 5 Marketing Automation Tools To Boost Lead Conversions” report! This is yet another great honorable mention after G2 Crowd awarded us with a “Users Love Us” badge earlier this year. The […]
“Marketing is really just about sharing your passion.” — Michael Hyatt At SALESmanago, we strive to inspire our passion in both our customers and employees, and we’re clearly doing it the right way! And so, we are thrilled to announce that G2 (a leading business review platform for comparing business software) […]
With the development of eCommerce, proliferation of marketing channels and vanishing customer loyalty to Brands, modern CMO gets under enormous pressure to take proper care of Customer Experience. But if taking care of the Brand image requires some marketing budget and proper cooperation with media houses and agencies, then a proper approach to Customer […]
With the Conditional Content functionality, you’ll be able to set different offer variants to be displayed for different groups of recipients in the same email campaign, and with the new popup creator, you’ll be able to easily and quickly create custom messages displayed to the visitors of your webpage. Find out about all […]
In the latest G2 report on market leaders, SALESmanago was once more recognized as the leading provider of Marketing Automation software. We are proud and grateful that our customers appreciate our work. Customer satisfaction is the best measure of product quality. SALESmanago was ranked as the High Performer in the Enterprise segment […]
![[Tips & Tricks] How to intertwine website marketing with zero-party data](https://blog.salesmanago.com/wp-content/uploads/2022/04/tt-capaignEN-1.png)
![[Tips & Tricks] How to intertwine website marketing with zero-party data](https://blog.salesmanago.com/wp-content/uploads/wordpress-popular-posts/10530-featured-113x0.png "[Tips & Tricks] How to intertwine website marketing with zero-party data")
In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]
![[Tips & Tricks] How to intertwine website marketing with zero-party data](https://blog.salesmanago.com/wp-content/uploads/2022/04/tt-capaignEN-1-1024x536.png)
As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer […]
We meticulously researched the latest customer trends to separate the wheat from the chaff and provide you with a reliable sense of the general direction of eCommerce’s evolution. Here is what we discovered: Customers are going mobile Customers tend to discover more products online than in stores. 55% of them prefer […]
How could one open up new opportunities for preference-based advertising and add a human factor to communication by confronting raw data with the real needs of real customers? The answer is: by emphasizing zero- and first-party data. What are they? Why should you collect them, and how do you do it? Here’s our […]
How could one open up new opportunities for preference-based advertising and add a human factor to communication by confronting raw data with the real needs of real customers? The answer is: by emphasizing zero- and first-party data. What are they? Why should you collect them, and how do you do it? Here’s our […]
The last touch ROAS is still dominating the attention of marketers, as a crude, but simple measurement tool. In the new privacy-dominated eCommerce landscape, this will have to change. Metrics supporting ROAS will suffer from a lack of tracking data and very limited ways of device identification. Lack of third-party cookies will only […]
A recent survey from CommerceNext shows 39% of retailers and brands are apprehensive about the new privacy, post-cookie environment. The survey also studies their strategies for navigating through it. A staggering portion of eCommerce seems to be unaware of the role zero-party data can – and will – play in this new, privacy-oriented […]
The latest earnings call by the social media giant was less than stellar pointing to the changing tide in the online advertisement space. What does it mean? On Wednesday, February 2, 2022, Facebook held their Q4 earnings call. This was not Facebook’s finest hour. They forecasted that the revenues for 2022 to be […]
SALESmanago, a leading end-to-end martech platform used by over 3000 mid size eCommerce businesses including New Balance, Converse or Vodafone relaunched it’s Customer Data Platform with a dedicated set of features enabling businesses to gather, manage Zero Party Data. These are data voluntarily left by the customers. They are widely known as the […]
Companies’ carbon footprints have become an increasingly important issue to customers, and businesses are frantically looking for ways to reduce their size. We identified 7 ways in which zero-party data may be of help in your efforts to make your business model more sustainable—both in terms of business sustainability, and the environment. Turning […]