SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum) Blue chip customers include […]
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Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]
“There are decades where nothing happens; and there are weeks when decades happen” said Vladimir Ilyich Lenin and look what happened to eCommerce in the last 12 “COVID” months. According to McKinsey research 76% of consumers permanently changed their buying behaviors during the pandemic. e-Commerce is now C-Commerce, a Collaborative, Consumer oriented […]
For the past several years, we have been recognized with G2 Crowd awards as leaders in the Marketing Automation and Customer Data Platform categories. It is these accolades that drive us to act and go above and beyond our competitors. We are grateful to them for motivating us and making us want to […]
SALESmanago, one of the largest Customer Data and Marketing Automation platforms in Europe, has entered into a partnership with Google. The first initiative is the release of Cinderella AI – a search and recommendation tool for e-commerce that is based on SALESmanago and Google AI visual search engine solutions. Cinderella AI is […]
We are thrilled to announce that Software Advice, an established software review and recommendation engine featured SALESmanago in its “Top 5 Marketing Automation Tools To Boost Lead Conversions” report! This is yet another great honorable mention after G2 Crowd awarded us with a “Users Love Us” badge earlier this year. The […]
“Marketing is really just about sharing your passion.” — Michael Hyatt At SALESmanago, we strive to inspire our passion in both our customers and employees, and we’re clearly doing it the right way! And so, we are thrilled to announce that G2 (a leading business review platform for comparing business software) […]
With the development of eCommerce, proliferation of marketing channels and vanishing customer loyalty to Brands, modern CMO gets under enormous pressure to take proper care of Customer Experience. But if taking care of the Brand image requires some marketing budget and proper cooperation with media houses and agencies, then a proper approach to Customer […]
With the Conditional Content functionality, you’ll be able to set different offer variants to be displayed for different groups of recipients in the same email campaign, and with the new popup creator, you’ll be able to easily and quickly create custom messages displayed to the visitors of your webpage. Find out about all […]
In the latest G2 report on market leaders, SALESmanago was once more recognized as the leading provider of Marketing Automation software. We are proud and grateful that our customers appreciate our work. Customer satisfaction is the best measure of product quality. SALESmanago was ranked as the High Performer in the Enterprise segment […]
![[New Feature] SALESmanago Releases Integration Center: All Your Integrations in One Place](https://blog.salesmanago.com/wp-content/uploads/2022/06/NewFeature-sm-czer11-1.png)
Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]
In the previous article, we observed that Lean Marketing requires intelligent, highly efficient small steps instead of great marketing plans. In this article, we will show you 4 practical ways to make such steps so you can find your ideal customers among the existing ones and build true Customer Intimacy with them. […]
First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]
![[New Feature] SALESmanago Releases Integration Center: All Your Integrations in One Place](https://blog.salesmanago.com/wp-content/uploads/2022/06/NewFeature-sm-czer11-1-1024x536.png)
Your favorite marketing tools are now more accessible than ever with SALESmanago. Enjoy them all in one place. Just click. Empower your marketing with customer data using all your favorite tools. Use ready-made integrations or add the Monitoring Code to your website to integrate it with SALESmanago in no time. Integration fuels marketing […]
In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month. […]
In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]
![[Tips & Tricks] How to intertwine website marketing with zero-party data](https://blog.salesmanago.com/wp-content/uploads/2022/04/tt-capaignEN-1-1024x536.png)
As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer […]
In unprecedented times of global pandemic, we have seen many behavior shifts as the pandemic enters its prolonged period. The growing digitalization of our behaviors has reached unpredicted levels of scale and demography. And there is not too much space on the screen. The battle for attention intensified. Attention is scarce. The explosion […]
We meticulously researched the latest customer trends to separate the wheat from the chaff and provide you with a reliable sense of the general direction of eCommerce’s evolution. Here is what we discovered: Customers are going mobile Customers tend to discover more products online than in stores. 55% of them prefer […]
How could one open up new opportunities for preference-based advertising and add a human factor to communication by confronting raw data with the real needs of real customers? The answer is: by emphasizing zero- and first-party data. What are they? Why should you collect them, and how do you do it? Here’s our […]