Posts from category: publications


SALESmanago Announces Nine-Digit Euro Acquisition and Growth Investment by SilverTree Equity and Perwyn

    SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum)  Blue chip customers include […]

Q2 2021 Roadmap: New, great stuff for eCommerce: AI driven insights and tips for Marketers, Hyper Segmentation, Web Push 2.0, and the only and first on the market Personal Shopping Inbox

  Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]

The Top 5 Biggest Myths about CDPs that Cost Businesses Millions of Dollars

    “There are decades where nothing happens; and there are weeks when decades happen” said Vladimir Ilyich Lenin and look what happened to eCommerce in the last 12 “COVID” months. According to McKinsey research 76% of consumers permanently changed their buying behaviors during the pandemic.    e-Commerce is now C-Commerce, a Collaborative, Consumer oriented […]

SALESmanago vs Competiton

    For the past several years, we have been recognized with G2 Crowd awards as leaders in the Marketing Automation and Customer Data Platform categories. It is these accolades that drive us to act and go above and beyond our competitors. We are grateful to them for motivating us and making us want to […]

SALESmanago establishes technology partnership with Google

    SALESmanago, one of the largest Customer Data and Marketing Automation platforms in Europe, has entered into a partnership with Google. The first initiative is the release of Cinderella AI – a search and recommendation tool for e-commerce that is based on SALESmanago and Google AI visual search engine solutions.   Cinderella AI is […]

SALESmanago Recognized as a Top Marketing Automation Tool by Software Advice

    We are thrilled to announce that Software Advice, an established software review and recommendation engine featured SALESmanago in its “Top 5 Marketing Automation Tools To Boost Lead Conversions” report!    This is yet another great honorable mention after G2 Crowd awarded us with a “Users Love Us” badge earlier this year.    The […]

“Users love us” – SALESmanago once again named High Performer in the Enterprise segment in the Marketing Automation category in the latest G2 Crowd Report.

    “Marketing is really just about sharing your passion.” — Michael Hyatt   At SALESmanago, we strive to inspire our passion in both our customers and employees, and we’re clearly doing it the right way!   And so, we are thrilled to announce that G2 (a leading business review platform for comparing business software) […]

How to build a common CMO & CTO Framework for AI driven CX Value Creation

  With the development of eCommerce, proliferation of marketing channels and vanishing customer loyalty to Brands, modern CMO gets under enormous pressure to take proper care of Customer Experience. But if taking care of the Brand image requires some marketing budget and proper cooperation with media houses and agencies, then a proper approach to Customer […]

SALESmanago Roadmap Q3: Conditional Content, Custom Modal Designer, and sharing marketing resources between accounts for Enterprise clients

    With the Conditional Content functionality, you’ll be able to set different offer variants to be displayed for different groups of recipients in the same email campaign, and with the new popup creator, you’ll be able to easily and quickly create custom messages displayed to the visitors of your webpage. Find out about all […]

SALESmanago named High Performer in the Enterprise segment in the Marketing Automation category in the latest G2 Crowd Report.

    In the latest G2 report on market leaders, SALESmanago was once more recognized as the leading provider of Marketing Automation software. We are proud and grateful that our customers appreciate our work. Customer satisfaction is the best measure of product quality.   SALESmanago was ranked as the High Performer in the Enterprise segment […]

The perfect landing page – a step-by-step Landing Page audit
The perfect landing page – a step-by-step Landing Page audit

    Imagine that you have an amazingly effective landing page, thanks to which you dynamically generate new leads. The statistics are soaring and sales are growing at a dizzying pace. How to create a good landing page that will attract attention? The landing page is the place that the recipient reaches after clicking on […]

SALESmanago hires C-Level Exec team to drive fourfold growth across Europe and to help eCommerce marketers grow the lean way
SALESmanago hires C-Level Exec team to drive fourfold growth across Europe and to help eCommerce marketers grow the lean way

  Greg Blazewicz (CEO), Auke Grondsma (VP of Sales), Ian MacLeod (CMO), James Eastwood (CPO)   26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and […]

Forrester Consulting Study: 90% of marketing firms will capture zero-party data within a year
Forrester Consulting Study: 90% of marketing firms will capture zero-party data within a year

    Almost all entrepreneurs plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully!   In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies […]

Is a Customer Engagement Platform just a new buzzword for CDP?
Is a Customer Engagement Platform just a new buzzword for CDP?

    A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference.  To face the challenges of the current […]

Loyalty recession in eCommerce and how to deal with it when you are a marketer
Loyalty recession in eCommerce and how to deal with it when you are a marketer

    Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]