Posts from category: publications


SALESmanago Announces Nine-Digit Euro Acquisition and Growth Investment by SilverTree Equity and Perwyn

    SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum)  Blue chip customers include […]

Q2 2021 Roadmap: New, great stuff for eCommerce: AI driven insights and tips for Marketers, Hyper Segmentation, Web Push 2.0, and the only and first on the market Personal Shopping Inbox

  Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]

The Top 5 Biggest Myths about CDPs that Cost Businesses Millions of Dollars

    “There are decades where nothing happens; and there are weeks when decades happen” said Vladimir Ilyich Lenin and look what happened to eCommerce in the last 12 “COVID” months. According to McKinsey research 76% of consumers permanently changed their buying behaviors during the pandemic.    e-Commerce is now C-Commerce, a Collaborative, Consumer oriented […]

SALESmanago vs Competiton

    For the past several years, we have been recognized with G2 Crowd awards as leaders in the Marketing Automation and Customer Data Platform categories. It is these accolades that drive us to act and go above and beyond our competitors. We are grateful to them for motivating us and making us want to […]

SALESmanago establishes technology partnership with Google

    SALESmanago, one of the largest Customer Data and Marketing Automation platforms in Europe, has entered into a partnership with Google. The first initiative is the release of Cinderella AI – a search and recommendation tool for e-commerce that is based on SALESmanago and Google AI visual search engine solutions.   Cinderella AI is […]

SALESmanago Recognized as a Top Marketing Automation Tool by Software Advice

    We are thrilled to announce that Software Advice, an established software review and recommendation engine featured SALESmanago in its “Top 5 Marketing Automation Tools To Boost Lead Conversions” report!    This is yet another great honorable mention after G2 Crowd awarded us with a “Users Love Us” badge earlier this year.    The […]

“Users love us” – SALESmanago once again named High Performer in the Enterprise segment in the Marketing Automation category in the latest G2 Crowd Report.

    “Marketing is really just about sharing your passion.” — Michael Hyatt   At SALESmanago, we strive to inspire our passion in both our customers and employees, and we’re clearly doing it the right way!   And so, we are thrilled to announce that G2 (a leading business review platform for comparing business software) […]

How to build a common CMO & CTO Framework for AI driven CX Value Creation

  With the development of eCommerce, proliferation of marketing channels and vanishing customer loyalty to Brands, modern CMO gets under enormous pressure to take proper care of Customer Experience. But if taking care of the Brand image requires some marketing budget and proper cooperation with media houses and agencies, then a proper approach to Customer […]

SALESmanago Roadmap Q3: Conditional Content, Custom Modal Designer, and sharing marketing resources between accounts for Enterprise clients

    With the Conditional Content functionality, you’ll be able to set different offer variants to be displayed for different groups of recipients in the same email campaign, and with the new popup creator, you’ll be able to easily and quickly create custom messages displayed to the visitors of your webpage. Find out about all […]

SALESmanago named High Performer in the Enterprise segment in the Marketing Automation category in the latest G2 Crowd Report.

    In the latest G2 report on market leaders, SALESmanago was once more recognized as the leading provider of Marketing Automation software. We are proud and grateful that our customers appreciate our work. Customer satisfaction is the best measure of product quality.   SALESmanago was ranked as the High Performer in the Enterprise segment […]

Why Conversion Rate Is the Most Important Metric in eCommerce
Why Conversion Rate Is the Most Important Metric in eCommerce

    In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]

Smart eCommerce is shifting towards a CLV-ROI approach
Smart eCommerce is shifting towards a CLV-ROI approach

    The last touch ROAS is still dominating the attention of marketers, as a crude, but simple measurement tool.  In the new privacy-dominated eCommerce landscape, this will have to change. Metrics supporting ROAS will suffer from a lack of tracking data and very limited ways of device identification. Lack of third-party cookies will only […]

SALESmanago launches The first Zero-Party Data focused Customer Data Platform to help eCommerce Combat Climate Change and help with Data Privacy
SALESmanago launches The first Zero-Party Data focused Customer Data Platform to help eCommerce Combat Climate Change and help with Data Privacy

    SALESmanago, a leading end-to-end martech platform used by over 3000 mid size eCommerce businesses including New Balance, Converse or Vodafone relaunched it’s Customer Data Platform with a dedicated set of features enabling businesses to gather, manage Zero Party Data. These are data voluntarily left by the customers. They are widely known as the […]

7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce
7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce

    Companies’ carbon footprints have become an increasingly important issue to customers, and businesses are frantically looking for ways to reduce their size. We identified 7 ways in which zero-party data may be of help in your efforts to make your business model more sustainable—both in terms of business sustainability, and the environment. Turning […]