[Case Study] Thanks to the implementation of AI scenarios in their marketing communication, Preorder.pl achieves 258,43% higher conversion from dynamic emails in comparison to their previous email campaigns.
[Case Study] Thanks to the implementation of AI scenarios in their marketing communication, Preorder.pl achieves 258,43% higher conversion from dynamic emails in comparison to their previous email campaigns.

    Preorder.pl made their debut on the eCommerce scene in 2006. For years they’ve maintained their unquestionably prestigious position in the annals of the music industry on the internet. Their repertoire is incredibly varied: from legendary rap albums, through newschool, to the younger generation of trap performers. Fans can also purchase from them streetwear […]

[New Feature] Conditional Content – personalize selected widgets and sections of your emails to specific segments of your database or individuals.
[New Feature] Conditional Content – personalize selected widgets and sections of your emails to specific segments of your database or individuals.

    We are proud to announce an all-encompassing expansion to the SALESmanago personalization features with Conditional Content. It enables adjusting parts of your emails to perfectly fit the interest of diverse recipient groups of the same campaign. Simply define what user segments should get different offers and information and increase your email marketing’s effectiveness. […]

6 ways to increase popup conversion
6 ways to increase popup conversion

    Personalized pop-ups are a good way to attract new customers and an important part of your marketing plan. Did you know that you can increase pop-up conversion by 84% by adding graphics and achieve 206% higher efficiency by reducing the number of form fields? Find out what else you should pay attention to […]

3 (non)obvious ways to use tag scoring
3 (non)obvious ways to use tag scoring

    Automatic customer segmentation is a very helpful tool for companies wanting to ensure precise targeting of marketing campaigns. However, segmentation based on tag scoring gives you even more possibilities in this regard. We present three effective ways to use it.   Automatic segmentation works based on determining the situation in which a given […]