by Greg Błażewicz, CEO Today, we will look at the notion of Customer Data Debt (CDD), its ramifications, and a strategic collaboration between CDP suppliers and eCommerce organizations to gradually eliminate the effects of data debt. The role of Customer Data Platforms (CDPs) has become increasingly vital for businesses aiming to […]
Ladies and gentlemen, gather ’round, and let’s talk about the season that’s about to descend upon us – the notorious “F-word.” No, not that F-word; we’re talking about the one that rhymes with “Smack Shmriday” – you know, the day when shoppers sharpen their elbows and prepare for retail combat. But this year, […]
scroll down for the video recording In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities. This article is a summary of Scott Brinker’s […]
Predictive analytics in SALESmanago and how to leverage it in campaigns and customer segmentation Predictive analytics leverages historical data, statistical algorithms, and AI technology to forecast future events and outcomes, giving businesses a crystal ball for success. From creating personalized shopping experiences based on past behavior to optimizing inventory management and […]
As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed. In this exploration, we’ve identified the most terrifying specters […]
In the ever-evolving landscape of eCommerce, businesses are constantly seeking innovative ways to enhance their competitive edge. One of them has emerged as a game-changer. The role of predictive analytics in eCommerce is multi-faceted and critical for the industry’s growth and success. A Crystal Ball for Marketers? Predictive analytics is a […]
The ability to swiftly adapt, customize, and orchestrate marketing efforts has always been a trend, but recent advancements have made it a true blast. This article will explore what composability means in the context of eCommerce, its relation to Customer Data Platforms (CDPs) and marketing automation, and how the concept of an end-to-end […]
October 18th at 2 PM CEST – event you simply cannot miss. Join us for the next edition of the eCommerce Innovate Confab and go beyond the horizons with AI, Composability and Customer Data. This online conference will feature the godfather of MarTech, the author of the famous martech landscape and VP […]
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The recording of our latest webinar, hosted by SALESmanago’s Director of Solutions Consulting, Alexander Skalka is available. Grab a coffee, get comfy and learn: – Tactics implemented by top performing eCommerce companies in 2023. – Top eCommerce trends for 2023/2024: Artificial intelligence, data privacy, zero page data and more. – New […]
We don’t go into details, why do you hate your CEO. Maybe you just hate your job? In both of these cases – we are here to help. Stick to these advices, ruin even the best-planned email campaign like a boss and watch the world burn! 1. Talk too much! Who […]
