[Tips & Tricks] Tackle the 4Es of New Marketing Mix with CDP
[Tips & Tricks] Tackle the 4Es of New Marketing Mix with CDP

    A good Marketing Mix includes the 4Ps. But, is it enough to succeed in the digital world? If not, which solutions can be used to bridge the gap? Is the Customer Data Platform the key? Keep reading to find out. The line dividing the change from one paradigm to the next is often […]

SALESmanago Announces Nine-Digit Euro Acquisition and Growth Investment by SilverTree Equity and Perwyn
SALESmanago Announces Nine-Digit Euro Acquisition and Growth Investment by SilverTree Equity and Perwyn

    SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum)  Blue chip customers include […]

How CDP works as a foundation of your company’s MarTech stack
How CDP works as a foundation of your company’s MarTech stack

    As the company matures, its MarTech stack grows more or less complete and it leaves less room for new tools and improvements, not to mention the costs, that grow rapidly. Yet, the CDP market growth estimations show some whooping values, and this fact clearly indicates that even mature companies see the potential in […]

7 tricks to boost data collection now that the cookie’s crumbled
7 tricks to boost data collection now that the cookie’s crumbled

    Collecting zero-party data is not that hard, once you have a good idea and proper tools to execute it. The necessity of building a zero-party data collection strategy may be closer than you think. Here are 7 tricks to boost data collection in a cookieless world.   The shift away from third-party cookies […]