How CDP works as a foundation of your company’s MarTech stack
How CDP works as a foundation of your company’s MarTech stack

    As the company matures, its MarTech stack grows more or less complete and it leaves less room for new tools and improvements, not to mention the costs, that grow rapidly. Yet, the CDP market growth estimations show some whooping values, and this fact clearly indicates that even mature companies see the potential in […]

7 tricks to boost data collection now that the cookie’s crumbled
7 tricks to boost data collection now that the cookie’s crumbled

    Collecting zero-party data is not that hard, once you have a good idea and proper tools to execute it. The necessity of building a zero-party data collection strategy may be closer than you think. Here are 7 tricks to boost data collection in a cookieless world.   The shift away from third-party cookies […]

What do consumers really want? 3 ways CDPs can aid Data Privacy
What do consumers really want? 3 ways CDPs can aid Data Privacy

  In 2021, privacy issues will probably dominate marketing practices and customs. Everybody expects its major influence on the data gathering, storing and usage process, and the new regulations are frequent. The eCommerce companies as well as their tech partners brace themselves to meet the consequences of this trend. But is privacy a thing the […]

[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows
[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows

  Dynamic Web Push notifications make a striking difference in marketing results. According to MoEngage, it increases engagement by up to 6.5%. It also translates into revenue in your online store. From now on, you have the ability to use the complete Dynamic Web Push Notification tool to deliver fully automated, CDP data-driven, and AI-powered […]

Death. The ultimate reason to go shopping
Death. The ultimate reason to go shopping

  We are used to the notion that the news on plane crashes, war casualties, car crash fatalities or a prospect of imminent demise tend to drive people to a more philosophical mood. They begin to reflect on the fragility of their existence and the futility of all the material aspects of their lives. This […]