[Webinar] Best marketing automation practices in fashion industry
[Webinar] Best marketing automation practices in fashion industry

Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run.   At SALESmanago we understand this perfectly and for years we have been developing together […]

[Webinar] Best marketing automation practices in finance industry
[Webinar] Best marketing automation practices in finance industry

  Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together […]

[Webinar] Best marketing automation practices in beauty industry
[Webinar] Best marketing automation practices in beauty industry

  Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together […]

[Webinar] All you have to know about marketing automation in ecommerce
[Webinar] All you have to know about marketing automation in ecommerce

The use of marketing automation has become an integral part of the success of the largest ecommerce companies. We present how it happened and how automation supports online stores at all stages of the customer’s lifecycle.   During the presentation you will learn: what functions should marketing automation platforms dedicated for e-commerce have, in which […]

Despite growing popularity of personalization, only 25% are actually using real-time personalization
Despite growing popularity of personalization, only 25% are actually using real-time personalization

  Only 25% of marketers use real-time personalisation, the majority – 75% – remain faithful to pre-defined strategies. Real-time personalisation is very important, among other things because customers expect it. One of the systems that helps companies with personalization is SALESmanago.   Only 25% of companies use real time personalization   Marketers are moving away […]

[Webinar] Predictions of churn, purchase and CLV generated by AI in SALESmanago and their usage in automation processes
[Webinar] Predictions of churn, purchase and CLV generated by AI in SALESmanago and their usage in automation processes

  New technologies based on machine learning allow not only to indicate the next best offer, but to predict the customer’s shopping behavior and execute communication to him according to the previously planned scenario, before he performs the expected action.   During the webinar you will learn: how predictions are created in SALESmanago, how to […]

The boss doesn’t have to crack the whip to keep the company running smoothly. What would Michel Foucault say about company discipline?
The boss doesn’t have to crack the whip to keep the company running smoothly. What would Michel Foucault say about company discipline?

    Maintaining discipline is commonly associated with constant supervision of superiors. But what if we create a system in which the supervised are, in principle, forced to control themselves?   In the 18th century, philosopher Jeremy Bentham presented a project of an ideal prison building, a panopticon, in which a guard in the middle […]