When you type “how to automate…” in Google search box, one of the first search suggestions says “how to automate the boring stuff”. Indeed – the boring stuff, repetitive, arduous, but necessary tasks are the burden that we wish to get rid off with help of some magic tricks. The same applies to marketing activities. […]

You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]

Another edition of our blog series about the companies that joined the group of SALESmanago customers. This time among them there are many innovative technology companies that decided to augment their marketing activities with Marketing Automation solution. Find out which companies choose SALESmanago in January:     G Data Software Leader in the area of […]

And today – something for the tough guys. How to create annoying and ineffective email campaign? Below you will find proven and widely used practices that can not only ruin one particular campaign, but also devastate your deliverability and recipient’s trust for years! Generally, be afraid of customers and don’t talk to them too much. […]

Notinote is a startup with innovative product, but a limited budget that has built a widely recognized brand and a considerable presence in social media, using creative marketing strategies and the most advanced tools. An essential part of their marketing stack is SALESmanago Marketing Automation, a tool that helped the company to automate and optimize […]

Why do your email go to spam? There are only two possible answers. One, you actually are a spammer, don’t respect your recipients and believe that when you came across an email address, you are entitled to do whatever you fancy with it. You don’t have the slightest idea what your readers want and actually […]

The use of AI and Machine Learning is expanding in every area of our lives, and it surely will stand out as one of the most important technology trends of 2019. The adoption of AI in marketing is nothing new, but this area is still in development, so most probably we will witness an emergence […]

“People won’t open my emails,” rates umong TOP 5 marketers’ pains. No wonder: your recipients get so many emails each day that they have to learn to ignore some of these. Email services as Gmail help with that, directing offers to a separate folder. In such circumstances, marketers need to change the approach to increase […]

How long have you watched TV this week? And how many hours a week you dedicated to this activity in, let’s say, 2005? And in 1995? If this number has decreased over the years, you are not the only one. In general, similar to other traditional media, the TV industry nowadays is seeing some trends […]

We talked about importance of language when discussing Alan Weiss’ persuasion pyramid applied to Lead Nurturing. Today we prepared for you a list of 8 words or rather bad language habits to avoid in marketing communication. They might seem harmless, but really can ruin carefully built message. Do you like writing in passive voice? Do […]