Acquiring a customer is not an easy task. Convincing them to buy your product is a long, long journey consisting of several steps that need to be completed at the top-notch level to reach the longed-for success. To make your work a little more pleasurable, we have prepared an appropriate song, one for […]

    We are thrilled to announce that Software Advice, an established software review and recommendation engine featured SALESmanago in its “Top 5 Marketing Automation Tools To Boost Lead Conversions” report!    This is yet another great honorable mention after G2 Crowd awarded us with a “Users Love Us” badge earlier this year.    The […]

    Developing your audience, unfortunately, is not like a yeast dough. You can’t just knead it, leave it in a warm place for a few hours and enjoy a risen, fluffy dough ready to bake. What I mean is that our efforts to attract potential customers to our business are often like talking to […]

    According to Harvard Business Review, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. That’s why keeping your customers close pays off not only in terms of maintaining loyal relationships but also in economic terms. With that in mind, I guess the question you should ask yourself, […]

    What toilet paper, cookies and Kanye West’s shoes have in common? All of these items at some point were used as the leading examples of the Scarcity Principle. See how scarcity mechanisms can mess with our heads.    The desire   We crave what is out of reach – this is absolutely normal. […]

    “Marketing is really just about sharing your passion.” — Michael Hyatt   At SALESmanago, we strive to inspire our passion in both our customers and employees, and we’re clearly doing it the right way!   And so, we are thrilled to announce that G2 (a leading business review platform for comparing business software) […]

    Have you heard about Voice Commerce? According to Visual Thesaurus, people can speak 125 to 150 words per minute, which’s over three times faster than the average typing speed. Because of this inherent human ability, voice search became a new daily habit of our lives. It’s more natural for people to talk than […]

    Let’s focus on how many emails we receive daily. Well, surprisingly, the number of mailings reaches an average of 121 emails per day (CampaignMonitor).  So how to step out from the promotional-email-marketing-crowd? You have to make your mailing unique and eye-catching. It’s a kind of a harsh job when 14.5 billion spam emails […]

    Tablets, e-books, smartphones, or even the Internet – are these inventions of the modern world, or were they predicted by a sci-fi genius in the middle of the last century? Here is how Stanislaw Lem saw the future in which we now live.   Who Lem was?   The year 2021 is the […]

    While 29% of start-ups simply run out of money, 19% turn up worse than the competition, and 14% have awful marketing, the need for mysterious-sounding growth hacking arises.   The Definition   If you have ever had any interest in expanding the group of your audience, there’s no way you hadn’t heard this […]