Personalisation of e-mails and discounts are the most effective way to interest the customers. This allows to visibly increase the open-rate of email campaign.   Despite the development of social media and new technologies, emails are still the most effective method of communication with customers. It is also the preferred channel for marketers […]

    In 2021, more than half of marketers will use LinkedIn for marketing and advertising, according to the new eMarketer report. B2B companies have the greatest opportunity to reach potential customers on LinkedIn.   At the beginning of 2020 LinkedIn reached 675 million users. According to eMarketer, this year 49.6% of companies with over […]

    91% of respondents use content marketing as one of their marketing activities, but not all companies have the skills to effectively implement and use it. Only 9% are fully satisfied with their strategy and 38% consider their strategy to be average.   Semrush has surveyed over 1200 marketers in 39 countries, to find […]

Almost everyone knows that information about customer visits and purchases in the store can be used to build advanced product recommendations. What new opportunities based on AI are opening up for companies using marketing automation solutions?     Join the presentation hosted by Marketing Automation Strategy Director and learn: what data is used to build […]

    Competition is often associated with stress or rivalry, but it is also a great opportunity for the company. It positively affects the effectiveness of employees, allows for better analysis of the market, and Competitive Advertising between companies positively affects the customers and their brand reception.    Competition increases mobilization, efficiency and allows to […]

  Are ads lying? Well, that’s the topic that can be discussed, but John Austin would consider this pointless. In his opinion, we should examine individual statements not in terms of what they mean, but rather how they affect people.    Every flagship smartphone comes along with strange, new ritual: an online brawl between fans […]

    “There are no miracles!” David Hume, one of the greatest thinkers of Scottish Enlightenment, would say. His uncompromisingly sceptical philosophy was directed against claims of religion and metaphysics. But in more down-to-earth matters, it can also be very useful.   For a Scotsman, the basis of our knowledge is experience. But what does […]

Trionic offers high-quality, modern walking support since 2006. The company aims at providing people who need walking support with better opportunities to lead an active lifestyle and increase the possibility to be outdoors.      Goal of marketing automation in Tritonic was to adapt relevant content to the age as well as illness-diversified audience.    […]

In recent years, the online purchasing process has undergone profound changes, and companies that are not following shift in customer behavior and expectations are falling behind.     During the webinar Aleksander Skałka will show what solutions for personalization of online buying process are standard now and what new will the 2020 bring.   Join […]

  For centuries, philosophers have wondered what the truth is and how we should act. It was only in the 19th century that a few American philosophers thought that these were bad questions: more important one is “what is the result of it?”   Bookshelves are drowning with a flood of hundreds of books that […]