Customize your audience   There are many things that make Event Marketing very similar to a standard B2B model of building Buyer Persona. For instance, the reasons for a low frequency during an event are very similar to the reasons for an empty email box without proposals from potential customers.     You’re […]

If you happen to browse through the tech and business sections of magazines and websites, you certainly have encountered the dominant enthusiastic narrative around tech startups. They’re almost always described as innovative, revolutionary, and of course so cool and hipster, and so on. But it’s time to stop that hype and say the truth: many […]

In 2018 marketing agencies have a real problem to solve. Decision makers look to excel more often than a couple of years ago. This is the main reason why the most impressive agencies changed strategy on lead generation and show hard data, like CFOs of corporations on meetings with potential customers. Read how to manage […]

As every month, it’s a pleasure to present companies that have chosen our Marketing Automation platform and joined the group of our customers in August. Among SALESmanago new customers there are organizations of all sizes, representing a variety of industries. We are so happy to start cooperation with every single one of them!   Take […]

We have received numerous messages with the question about our views on lead generation in Partnership Program. That is the reason why we post this article on our blog. Read the shortlist of insights that bring a scale-up in digital marketing.     Keep your audience up to date, but forget about spamming in the […]

How to efficiently reach the three biggest age groups in the society, Generations X, Y and Z? – finding an answer to this question it’s a struggle of every marketer. Each of those groups has different shopping behaviors, habits, ways of looking for information, preferred communication channels. When planning marketing strategy targeted to the chosen […]

The modern workplace struggles with procrastination, distractions, and lack of efficiency. According to a 2018 Udemy report, 78% of Millennials and Generation Z employees admit that they’re distracted at work, and the lack of productivity makes them stressed and unmotivated. The amount of time the workers spend on Facebook only could be costing companies billions […]

Many companies are thinking at this very moment about purchasing easy to use tools that not would destroy the annual marketing budget in the first place. On Datanyze you can find an enormous number of great softwares that are made to satisfy the specific needs of any niche.     This is the main reason […]

For business, there is plenty of acronyms that make a big difference in quarterly reports. Today we would like to tell you a story about one of them that is the most important for you. Read about ROIs improvement Partnership Program short list.     Show me Return on Investment, and I will tell you […]

Effective spread of news about your business is possible on every market now. Discover SALESmanago-tried ways of skillful recommendation systems. With these several pieces of advice, you can build your own recommendation network thus providing a constant development of your business. Recommendation from the trusted business partners is crucial and, frequently, a deciding parameter in […]