Lean not Lazy: How to Avoid Overreliance on AI in Marketing
Lean not Lazy: How to Avoid Overreliance on AI in Marketing

    In the fast-paced world of eCommerce, where customer expectations are higher than ever, marketers are constantly seeking innovative ways to drive engagement and deliver personalized experiences. One technology that has gained significant traction is AI. This powerful tool harnesses the potential of artificial intelligence to automate processes, enhance personalization, and streamline marketing efforts. […]

Agile marketing: What it is and why marketers should care
Agile marketing: What it is and why marketers should care

    Agile marketing is having a moment. According to AgileSherpas over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% of respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year. You will find more […]

Mastering Marketing Personalisation: A 4-Step Guide to systematic boost of eCommerce Growth
Mastering Marketing Personalisation: A 4-Step Guide to systematic boost of eCommerce Growth

    Personalisation has become a key strategy for eCommerce businesses looking to engage customers, drive sales, and build brand loyalty. By tailoring marketing messages and experiences to individual customers, marketers can create a more relevant and impactful customer journey. In this article, we will explore four essential steps to achieving effective personalisation in eCommerce […]

6 Things about Email Templates Every eCommerce Marketer Should Know, Explained
6 Things about Email Templates Every eCommerce Marketer Should Know, Explained

    Email templates are a game-changer for eCommerce marketers, revolutionizing customer engagement and driving sales. In this article, we explore the six crucial insights every marketer should know about email templates. From boosting efficiency to enhancing branding, personalization, mobile optimization, A/B testing, and automation, these features unlock the full potential of email campaigns, resonating […]

Ecommerce Marketers Struggling to Get Close to Customers, Research Reveals
Ecommerce Marketers Struggling to Get Close to Customers, Research Reveals

    SALESmanago launches findings from its CUPID Score, which calculates how successfully ecommerce marketers are measuring customer engagement SALESmanago CEO calls for marketers to embrace Customer Data Platforms to tackle these challenges   Kraków, May 10, 2023 — Customer intimacy and convenience are key challenges for ecommerce marketers across Europe. That’s according to research gathered from SALESmanago’s CUPID […]

Lean Marketer Guide: Marketing Technology Optimization: The path to peak martech stack performance
Lean Marketer Guide: Marketing Technology Optimization: The path to peak martech stack performance

    Hello! for today a quick look at a key component of Lean Marketing approach (which we love at SALESmanago) namely: Marketing Technology Optimization (MTO) If you haven’t yet met it focuses on:   Evaluating current marketing technology tools and platforms. Identifying gaps or redundancies. Making data-driven decisions on eliminating existing or implementing new martech solutions.  […]

SALESmanago expands partnership program to meet growing demand for Zero Party Data-powered Customer Engagement
SALESmanago expands partnership program to meet growing demand for Zero Party Data-powered Customer Engagement

    The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration  SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience   May 2, 2023 – Krakow – SALESmanago, the leader in customer engagement platform for eCommerce […]