[Webinar] Predictions of churn, purchase and CLV generated by AI in SALESmanago and their usage in automation processes
[Webinar] Predictions of churn, purchase and CLV generated by AI in SALESmanago and their usage in automation processes

  New technologies based on machine learning allow not only to indicate the next best offer, but to predict the customer’s shopping behavior and execute communication to him according to the previously planned scenario, before he performs the expected action.   During the webinar you will learn: how predictions are created in SALESmanago, how to […]

The boss doesn’t have to crack the whip to keep the company running smoothly. What would Michel Foucault say about company discipline?
The boss doesn’t have to crack the whip to keep the company running smoothly. What would Michel Foucault say about company discipline?

    Maintaining discipline is commonly associated with constant supervision of superiors. But what if we create a system in which the supervised are, in principle, forced to control themselves?   In the 18th century, philosopher Jeremy Bentham presented a project of an ideal prison building, a panopticon, in which a guard in the middle […]

[Webinar] 20 ideas for acquiring, increasing customer value and retention in e-commerce with marketing automation
[Webinar] 20 ideas for acquiring, increasing customer value and retention in e-commerce with marketing automation

  We present inspirational examples of the application of the latest and most advanced SALESmanago functions, such as: the churn and purchase prediction module, dynamic segments, product recommendations based on machine learning, Deep Behavioral Profiling.   During the presentation you will learn: examples of implementations from the fashion, beauty, travel and electronics industries, ways of […]

Sending 3 abandoned cart emails results in 69% more orders
Sending 3 abandoned cart emails results in 69% more orders

    Three emails reminding about an abandoned shopping cart increase the number of purchases by 69%, compared to just one email. With Marketing Automation, marketers are able to recover up to 5.45% of lost transactions.    Only a third of customers complete the transaction   Research shows that abandoned baskets are a huge problem […]

Only 17% of companies use personalization in 4 or more channels
Only 17% of companies use personalization in 4 or more channels

    Personalisation is becoming increasingly important not only for marketers but also for customers. Despite this, companies do not use it as much as they could – during the first year after implementation, only 17% of companies implemented personalization in 4 and more channels.    Personalization is important for customers   Personalization is becoming […]

Product Roadmap 2020 – Going Beyond Buzzwords
Product Roadmap 2020 – Going Beyond Buzzwords

Only last year we launched 8 new big features and added 1420 innovations to existing solutions that help our customers to outpace their competition. Thanks to our proprietary, cutting edge technological framework, the time to market is unattainable by other vendors. We have created a special website where you can monitor all new features introduced […]

23% of companies don’t track consumer activities on their website
23% of companies don’t track consumer activities on their website

    Nearly a quarter of the companies do not track customers’ activity after they enter the link sent to them by email. This means that they lose very important information about them. Semantic webhooks can help to measure customer interaction.   Email is still a great tool for marketing. Thanks to its popularity (4.3 […]