Even if it sounds like another redundant invention, Marketing Automation increases sales for 80% of marketers (Business2Community). eCommerce is facing various challenges, and Marketing Automation is a solution for them. Your executives may be reluctant to innovate, but this article will prepare you to perfectly present MA to your CEO.   The biggest […]

  As Econsultancy reminds us, 93% of companies saw a rise in conversion rates after implementing personalization. It’s little wonder then that companies are looking for different and cutting-edge ways to deliver website content. Personal Shopping Inbox is an innovative solution that allows you to achieve the level of personalization and shopping experience in your […]

    eCommerce dashboards provide real-time insight into the dynamics of online stores and allow you to quickly identify areas that require urgent action, streamlining workflows, and re-allocating resources. A well-tailored data visualization software is a valuable marketing tool. What are the best tips to personalize a dashboard? Here are a few tricks.   As […]

    Email marketing plays an extremely important role in the B2C sector. It helps you stay in touch with your customers, make sales efficiently and build relationships and loyalty. A few simple tricks help boost this communication and quickly tailor messages to specific audiences in a clever way. Here are 3 uncommon ideas for […]

    According to Gravitec, Push notifications can bring you an ROI of up to 2200% and increase your daily traffic by up to 25%. How’s that possible? Web Push Notifications are fast, versatile, dynamic and extend the brand’s reach. No wonder that MarTech companies go an extra mile to make them even more unbeatable […]

    SALESmanago, a leading Customer Data and Experience Platform (CDXP) provider in Europe & USA and Encircl LLC, a fully owned US subsidiary of Aghreni Technologies Pvt Ltd, headquartered in Bengaluru, India, owner of the popular brand ‘Kenscio’ and a leading Digital Marketing products and services company serving customers globally announced the marketing and support partnership to promote […]

    Building an omnichannel experience is slowly becoming the market standard in e-commerce. One of the premises of this trend is to create a consistent experience in all channels and throughout all touch points between the customer and the brand. One of the most useful tools in the implementation of this idea is dynamic […]

    Segmentation has been around for quite some time already, but it resembled more of an uncut diamond – rough and not really visible. With the ongoing changes in technology used for gathering data, new generations of consumers who require highly personalized content and recent changes in buying behaviors caused by COVID-19, updating the […]

    As Campaign Monitor reminds us, segmented campaigns can lead to a 760% increase in revenue. What’s more, segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue goal. Hyper Segmentation […]

    SALESmanago continues high growth in the mid market enterprise segment and in the first half of 2021 has acquired over 100 new customers such as Burger King and Havaianas, TYR, The Body Shop, Wurth and AIWA. The key reasons customers choose SALESmanago include best on the market Time-to-Value (2 months) and seamless natively […]