Initiating contact with leads is a pivotal part of sales, as it directly increases sales. Yet only about 40% of companies assign and follow-up on a lead within an hour, despite the fact that doing so makes the lead 7 times more likely to become a prospect, which in turn results in 30-50% […]

    The ability to implement innovations is one of the factors which highly increases the chance to achieve success in digital businesses. In the last couple of years, the martech market was flooded with thousands of new software producers and their systems. What new technologies will shape the marketing of companies across the world […]

    Preorder.pl made their debut on the eCommerce scene in 2006. For years they’ve maintained their unquestionably prestigious position in the annals of the music industry on the internet. Their repertoire is incredibly varied: from legendary rap albums, through newschool, to the younger generation of trap performers. Fans can also purchase from them streetwear […]

    We are proud to announce an all-encompassing expansion to the SALESmanago personalization features with Conditional Content. It enables adjusting parts of your emails to perfectly fit the interest of diverse recipient groups of the same campaign. Simply define what user segments should get different offers and information and increase your email marketing’s effectiveness. […]

    Today, word of mouth is an inescapable reality of doing business on the internet. 81% of people will trust their friends and family over a company and about 70% of people don’t trust businesses altogether. They prefer to take advice from literally anybody over a company representative. It is even more true for […]

    Personalized pop-ups are a good way to attract new customers and an important part of your marketing plan. Did you know that you can increase pop-up conversion by 84% by adding graphics and achieve 206% higher efficiency by reducing the number of form fields? Find out what else you should pay attention to […]

    The intensive work we do with our Customer Advisory Board consisting of over 100 CMOs, results in the rapid development of new functionalities. We see to it that our clients are always one step ahead of the competition. The second quarter was thus far very fruitful in new, key developments, oriented predominantly towards […]

    Automatic customer segmentation is a very helpful tool for companies wanting to ensure precise targeting of marketing campaigns. However, segmentation based on tag scoring gives you even more possibilities in this regard. We present three effective ways to use it.   Automatic segmentation works based on determining the situation in which a given […]

    Cosy Cott is a family company existing on the market since 2017 which focuses on high quality, handcrafted products for infant and baby comfort. In their online store, the customer can purchase bedding cloth sets, as well as pillows, blankets, sleeping cocoons and hanging clouds. All products are made with high-grade materials such […]

    The eCommerce sector is going to lead the charge this autumn with a predicted increase in sales by even 20%. While back-to-school advertising is down by 50% and retail experiences a drop in sales, eCommerces are expected to keep growing, even more than the last year’s 15% boost. See how you can benefit […]