Possessing allows us to become the people we want to be. According to Lacanian psychoanalysis – we desire what we do not have because we want to make real our imaginary vision of ourselves. The increasing popularity of a so-called ‘sharing economy’ does not let this vision come true. What we say has a meaning […]
Sferis is a dynamically growing online store that offers its customers an extremely rich product portfolio. The store’s offer includes products for consumer electronics, homefurnishings and accessories for developing your hobby. The idea of the store is to provide the highest quality products and services to the market, while offering as much choice as […]
Customers’ reviews can be one of the most significant factors that trigger purchasing decisions. They can ensure shoppers about their choice or help to select other products. Moreover, they are social proof of your products’ quality and build trust. As Spiegel Research Center claims, displaying reviews can increase conversion rates by 270%. While […]
Understanding what really affects sales at online store and what drives revenue growth is a holy grail of all eCommerce marketing world. This is why, SALESmanago, following intensive discussions with Customer Advisory Board, a group of representatives of key customers, mostly largest European eCommerce & B2C Companies, introduced a completely new analytical features. They help […]
When making decisions we use cognitive schemes which are hard to overcome, and we surround ourselves with things that suit our beliefs. A human factor is a sales factor People think heuristically, and once we realise it, we can predict their behaviour, and also personalise products precisely for them. Using this knowledge we […]
How not to lose these customers who had unsubscribed from your newsletter? What to do in a situation when the customer will reject your perfect newsletters consciously? You’ve already lost time and money on, so if you don’t want to reclaim your customers, just let it go. However, if you decide to analyze this phenomenon, […]
Probably all of us had the opportunity to meet with the loyalty program while doing even everyday shopping. In exchange for a specific amount of money spent on purchases, companies offer additional benefits, often in the form of a discount on subsequent purchases. What are loyalty programs, what can we gain from them and how […]
On May 14th, Karol Bzymek – Digital and IT Director at Yves Rocher, will be talking about how SALESmanago increased the effectiveness of marketing activities and how it helps to implement the company’s digital strategy in key European markets. Join the webinar and learn how the implementation of marketing automation on the local market evolved […]
Millennials, also known as the Y generation, are undoubtedly the biggest challenge for sellers, employers and marketers. The main problem is finding the right way to communicate with this most narcissistic generation. As we mentioned in our previous article “How to reach Generations X, Y and Z: marketing tips” Millennials are born in […]
Generate 100 000 EUR during one campaign… It would feel good, right? To be able to generate 100 000 EUR through a relatively simple campaign. A campaign that can be reused, year after year, without having to put too much work into it. Also, take into account that the campaign is highly targeted – which […]
