20 tips & tricks from top performing Marketing Automation specialists to survive in a cookieless digital world
20 tips & tricks from top performing Marketing Automation specialists to survive in a cookieless digital world

  The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available.   Almost half (49%) of respondents believe that data privacy is […]

A few tricks to understand customer’s profile across brands using CDP
A few tricks to understand customer’s profile across brands using CDP

    The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform is perfect for a comprehensive understanding of customer profiles using diverse data. Here’s a quick guide on how to get started.   When […]

Crocs & The Body Shop choose SALESmanago Customer Data & Experience Platform
Crocs & The Body Shop choose SALESmanago Customer Data & Experience Platform

    SALESmanago is currently the largest independent European Customer Data and Experience Platform provider that operates across 50 countries, with over 100 Partners all over the world. Recently the platform has been chosen by some great new customers including Crocs and The Body Shop thus enriching the already impressive group of 2500 mid-market and […]

Negative target group – how to extract it and what you can learn from it?
Negative target group – how to extract it and what you can learn from it?

    Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars stretch further, and ultimately results in increased ROI. Keep reading to learn how to find negative buyer personas and what you […]

5 dazzling ways of email content personalization
5 dazzling ways of email content personalization

    Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails.   There is […]

How to build an effective multi-channel loyalty program for eCommerce?
How to build an effective multi-channel loyalty program for eCommerce?

    Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that provide a consistent experience across multiple channels work best. How do you create an effective multi-channel loyalty program? Keep reading to discover the answer!   Loyalty […]

5 super advanced and turbo effective segmentations for eCommerce
5 super advanced and turbo effective segmentations for eCommerce

    Hypersegmentation in eCommerce is a trend that is likely to dominate the market for a long time. 1:1 segmentation allows you to create customized offers for each recipient on a massive scale. This has an impact on both in-store revenue and CLV of its customers. How exactly can you apply hyper-personalization to different […]

Marketing Automation is crucial in the eCommerce world. Here are some tips on how to convince your CEO about that.
Marketing Automation is crucial in the eCommerce world. Here are some tips on how to convince your CEO about that.

    Even if it sounds like another redundant invention, Marketing Automation increases sales for 80% of marketers (Business2Community). eCommerce is facing various challenges, and Marketing Automation is a solution for them. Your executives may be reluctant to innovate, but this article will prepare you to perfectly present MA to your CEO.   The biggest […]