6 ways to increase popup conversion
6 ways to increase popup conversion

    Personalized pop-ups are a good way to attract new customers and an important part of your marketing plan. Did you know that you can increase pop-up conversion by 84% by adding graphics and achieve 206% higher efficiency by reducing the number of form fields? Find out what else you should pay attention to […]

3 (non)obvious ways to use tag scoring
3 (non)obvious ways to use tag scoring

    Automatic customer segmentation is a very helpful tool for companies wanting to ensure precise targeting of marketing campaigns. However, segmentation based on tag scoring gives you even more possibilities in this regard. We present three effective ways to use it.   Automatic segmentation works based on determining the situation in which a given […]

Delivering personalized product recommendations via web push notifications results in 20% higher revenues than using dynamic 1-to-1 emails.
Delivering personalized product recommendations via web push notifications results in 20% higher revenues than using dynamic 1-to-1 emails.

    We have conducted comprehensive research comparing the impact on revenue generated from different product recommendation types, including 1-to-1 and AI-based algorithms. From the compared recommendation delivery methods, personalized web pushes proved to be the most effective, generating 20% higher revenues than dynamic emails.   The research on the revenue generated by product recommendations […]

Kamasutra of eMail Marketing Deliverability [eBOOK]
Kamasutra of eMail Marketing Deliverability [eBOOK]

    Many companies underestimate the sensual art of email campaigns. Composing a message and gently pressing the “send” button may seem like the easiest, most natural act in the world. But you’d be surprised how big a part is played by this kind of foreplay as 85% of emails tragically remain unopened. Avoiding your […]

5 website conversion tips to use with SALESmanago
5 website conversion tips to use with SALESmanago

  Using a Customer Data Platform can help you with optimizing your website to achieve much higher conversion rates. You don’t have to settle for a meager conversion of 1-2%, with just a few simple actions to improve your website using marketing automation, you can increase it to even 7%. We’re happy to present you […]