What do consumers really want? 3 ways CDPs can aid Data Privacy
What do consumers really want? 3 ways CDPs can aid Data Privacy

  In 2021, privacy issues will probably dominate marketing practices and customs. Everybody expects its major influence on the data gathering, storing and usage process, and the new regulations are frequent. The eCommerce companies as well as their tech partners brace themselves to meet the consequences of this trend. But is privacy a thing the […]

[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows
[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows

  Dynamic Web Push notifications make a striking difference in marketing results. According to MoEngage, it increases engagement by up to 6.5%. It also translates into revenue in your online store. From now on, you have the ability to use the complete Dynamic Web Push Notification tool to deliver fully automated, CDP data-driven, and AI-powered […]

Death. The ultimate reason to go shopping
Death. The ultimate reason to go shopping

  We are used to the notion that the news on plane crashes, war casualties, car crash fatalities or a prospect of imminent demise tend to drive people to a more philosophical mood. They begin to reflect on the fragility of their existence and the futility of all the material aspects of their lives. This […]

20 tips & tricks from top performing Marketing Automation specialists to survive in a cookieless digital world
20 tips & tricks from top performing Marketing Automation specialists to survive in a cookieless digital world

  The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available.   Almost half (49%) of respondents believe that data privacy is […]

A few tricks to understand customer’s profile across brands using CDP
A few tricks to understand customer’s profile across brands using CDP

    The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform is perfect for a comprehensive understanding of customer profiles using diverse data. Here’s a quick guide on how to get started.   When […]