Prepare your business for a cookieless world 🍪
Prepare your business for a cookieless world 🍪

    If you haven’t heard of zero-party data’s immense benefits for online businesses, you must’ve spent the last two years under a particularly cozy rock 🪨    But don’t fret – let us give you a quick rundown of the benefits before we dive into how you can harness this goldmine, maximize the utility […]

SALESmanago Announces Key Leadership Appointments: Welcoming New CEO and CRO
SALESmanago Announces Key Leadership Appointments: Welcoming New CEO and CRO

    SALESmanago, a leading no-code CDP & Marketing Automation platform, is excited to announce significant changes to its leadership team, aimed at enhancing our delivery of end-to-end solutions to the mid-market. With a focus on actionable data insights and a flexible workflow management engine, we enable our clients to run automated, omnichannel marketing campaigns […]

[New Feature] Shine the light on your hidden visitors with Spotlight
[New Feature] Shine the light on your hidden visitors with Spotlight

    The data noise can keep you in the dark – that’s why Spotlight shines the light on the hidden visitors and helps convert them into loyal Customers. Understand your anonymous shoppers and tailor personalized website campaigns based on their behavior.   With approximately 85% of website visitors remaining anonymous, it’s crucial to understand […]

[New Feature] Unlock Deep Behavioral Personalization with Product Collections
[New Feature] Unlock Deep Behavioral Personalization with Product Collections

    Explore the capabilities of Product Collections and harness the potential of deep behavioral personalization. Learn about individual customer-product relationships, shape personalized campaigns, foster customer loyalty, and redefine your marketing playbook.   In a market saturated with a multiverse of data, Product Collections emerges as a comprehensive bridge between eCommerce platforms and SALESmanago. It […]

As CMO Role Is Going Under, what eCommerce Marketers Need to Know To Stay On Top?
As CMO Role Is Going Under, what eCommerce Marketers Need to Know To Stay On Top?

    In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States.    Let’s delve into […]

The Essential Role of Product Catalogs in Marketing Evolution
The Essential Role of Product Catalogs in Marketing Evolution

    In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential.    You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds […]

Getting in Bed with AI? Remember, Safety First!
Getting in Bed with AI? Remember, Safety First!

    In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future […]