Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs

 
 

As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to critically assess their trajectory. Here’s a detailed check-in guide to help CMOs stay on track.

 

CMOs in the Futureverse

 

2024 is a marketing landscape reshaped by tech leaps and shifting business models. Gartner report from November 2023, identifies three mission critical areas that CMOs should focus on: 

 
  • building AI-enabled marketing teams, 
  • recasting marketing’s value within the evolving enterprise, 
  • orchestrating profitable growth across functions.
 

Why the focus on AI, particularly generative AI (GenAI)? It’s all about harnessing this tech to fuel collaboration across departments and achieve strategic dominance. This mid-year check-in is your roadmap to assess progress and ensure you’re aligned with these essential objectives.

 

1. Assess the Current Integration of AI Within Your Marketing Team

 

The integration of AI, particularly generative AI (GenAI), has become crucial for modern marketing strategies. Start by reviewing how deeply AI tools and technologies have been embedded within your team’s workflows. Gartner’s insights highlight the importance of transforming marketing teams to leverage GenAI effectively.

 

Ask yourself:

   

A thorough assessment will reveal whether your team is poised to take full advantage of AI capabilities or if adjustments are necessary to keep pace with industry advancements.

 

2. Identify Skill Gaps and Plan Targeted Training Sessions

 

Gartner’s report emphasizes the need to balance “hard” data skills, like coding, with “soft” skills, such as analytical thinking. As AI tools become more integrated, it’s essential to evaluate your team’s skill set comprehensively.

 

Consider conducting a skills audit to identify gaps in your team’s capabilities. Key areas to focus on include:

 
  • Proficiency with AI tools and platforms.
  • Analytical skills for interpreting AI-generated insights.
  • Creativity in leveraging AI for innovative marketing strategies.
 

Once you’ve identified the gaps, develop targeted training sessions to upskill your team. Investing in continuous learning will ensure your team remains competitive and adaptable in the rapidly evolving marketing landscape.

 

3. Evaluate the Effectiveness of AI Tools in Current Marketing Campaigns and Adjust Strategies Accordingly

 

With AI integration underway, it’s crucial to measure its impact on your marketing campaigns. Gartner’s data shows a significant adoption of GenAI, but the real value lies in its effectiveness in driving results.

 

Key metrics to evaluate include:

 
  • Customer engagement rates pre- and post-AI implementation.
  • Conversion rates and ROI from AI-driven campaigns.
  • Efficiency improvements in campaign execution and management.
 

If the data indicates that AI tools aren’t delivering the expected results, it’s time to refine your strategies. This might involve tweaking the AI algorithms, exploring new AI applications, or reallocating resources to more promising areas. Regular evaluation ensures your AI investments yield maximum benefits.

 

4. Wrapping Up

 

As CMOs navigate the complexities of 2024, staying aligned with strategic priorities is paramount. Gartner’s insights provide a robust framework for leveraging AI, redefining marketing’s value, and fostering cross-functional growth. By assessing AI integration, addressing skill gaps, and continuously evaluating campaign effectiveness, CMOs can ensure their teams are not just keeping up but leading the charge in marketing innovation.

 

Regular check-ins like this mid-year review are vital. They help maintain momentum, address emerging challenges, and capitalize on new opportunities. By staying proactive and adaptive, CMOs can guide their organizations toward sustained success in an era of digital transformation.

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]

Plateau of Productivity – Business vs AI face off 2024
Plateau of Productivity – Business vs AI face off 2024

    YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.   Plateau of productivity   Tomasz Rożek graduated in physics and journalism from the University […]

Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs
Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs

    As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to […]