Behind the Scenes: Get to Know Our Team Better – Katarzyna Kluk
Behind the Scenes: Get to Know Our Team Better – Katarzyna Kluk

    1. Name, position, in SALESmanago since…   Kasia Kluk, Senior Customer Success Manager – Since 10.10.2016   2. Coffee, workout, meditation: How do you start your workday and get ready to conquer the world?   Every morning I get up an hour early, just to make sure I have time to celebrate another […]

Behind the Scenes: Get to Know Our Team Better – Tomasz Lipiec
Behind the Scenes: Get to Know Our Team Better – Tomasz Lipiec

    1. Name, position, in SALESmanago since…   Tomasz Lipiec, Partner Manager, in SALESmanago since March 2021.   2. Coffee, workout, meditation – how do you start your work day and get ready for conquering the world?   I currently start the day by making a bottle of milk for my youngest daughter 🙂 […]

The perfect landing page – a step-by-step Landing Page audit
The perfect landing page – a step-by-step Landing Page audit

    Imagine that you have an amazingly effective landing page, thanks to which you dynamically generate new leads. The statistics are soaring and sales are growing at a dizzying pace. How to create a good landing page that will attract attention? The landing page is the place that the recipient reaches after clicking on […]

Forrester Consulting Study: 90% of marketing firms will capture zero-party data within a year
Forrester Consulting Study: 90% of marketing firms will capture zero-party data within a year

    Almost all entrepreneurs plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully!   In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies […]

Is a Customer Engagement Platform just a new buzzword for CDP?
Is a Customer Engagement Platform just a new buzzword for CDP?

    A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference.  To face the challenges of the current […]

Loyalty recession in eCommerce and how to deal with it when you are a marketer
Loyalty recession in eCommerce and how to deal with it when you are a marketer

    Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]