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[New Feature] Shine the light on your hidden visitors with Spotlight

 
 

The data noise can keep you in the dark – that’s why Spotlight shines the light on the hidden visitors and helps convert them into loyal Customers. Understand your anonymous shoppers and tailor personalized website campaigns based on their behavior.

 

With approximately 85% of website visitors remaining anonymous, it’s crucial to understand and engage with these elusive customers. Spotlight empowers you to tap into the unexplored client base, maximize your e-commerce potential, and avoid missing out on abundant sales opportunities from hidden visitors!

 

Understanding Spotlight

 

In the eCommerce landscape, every customer matters. Unfortunately, businesses often blindly target all website visitors, and in the process fail to recognize the preferences and needs of anonymous shoppers. This leads to mismatched website communication and lost sales opportunities.  

 

That’s where Spotlight – the latest feature from SALESmanago – comes in. It’s not just a tool – it’s a beacon guiding your marketing efforts toward untapped opportunities. With Spotlight, you can shine the light on your hidden visitors and precisely target them with website communications based on their behavior. Identify, segment, and personalize their shopping experience to convert them into loyal customers.

 

Spotlight empowers you to segment anonymous contacts based on their interactions and tailor campaigns accurately, ensuring that your messaging resonates with them on a personalized level. Don’t be left in the dark with your online visitors. Instead, understand, segment, and engage with them on a deeper level to unlock their full potential and drive conversion.

 

How Does It Work?

 

Spotlight revolutionizes your approach to engaging with anonymous website visitors by providing comprehensive insights and segmentation capabilities. By securely storing anonymous contact data in the SALESmanago database and analyzing their website activity, Spotlight empowers you to tailor your website communications and optimize engagement. Let’s delve into the key capabilities that make Spotlight a game-changer in converting anonymous visitors into loyal customers.

 

LEARN ・ UNDERSTAND ・ SEGMENT ・ ENGAGE ・CONVERT

 

LEARN: Illuminate the Path of Anonymous Visitors

With Spotlight, you gain valuable insights into the behavior of anonymous visitors. Safely keep their data in SALESmanago, tracking and adjusting their journey through multiple sessions. You can uncover hidden patterns and preferences by analyzing website traffic and activity information, laying the foundation for tailored engagement.

 

UNDERSTAND: Shed Light on Website Traffic and Activity

Spotlight provides analytics of anonymous contacts, offering a comprehensive view of website traffic and activity. Understand and group these contacts based on their website visits, allowing you to tailor your communication to their interests and behaviors.

 

SEGMENT: Precision Targeting for Maximum Impact

Segmentation is key to effective communication. With Spotlight, you can segment anonymous contacts based on their website visits, ensuring that your messages resonate with the right audience at the right time. 

 

ENGAGE: Personalize the Shopping Experience

With Spotlight, you can deliver personalized shopping experiences effortlessly. Adjust your web push communication to the best display time based on visitor activity, maximizing engagement and conversion opportunities. Utilize Deep Behavioral Personalization to gather website engagement signals and deliver dynamic product recommendations tailored to the unique preferences of anonymous contacts.

 

CONVERT: Turn Anonymous Visitors into Loyal Customers

Spotlight is your gateway to converting anonymous visitors into loyal customers. Thanks to creating tailored experiences for anonymous visitors you can seamlessly guide them through the conversion journey. Instantly share information on anonymous contact segments and website visits using API Methods, further enhancing your ability to engage and convert.

 

Key Benefits:

 
  • Targeted Anonymous Contact Segmentation:

Segment Anonymous Contacts based on their website visits for more tailored communication.

 
  • Insights into Anonymous Contact Activity:

Gain valuable analytics on website traffic and activity information for Anonymous Contacts.

 

Utilize custom events, such as interactions with category pages, banners, and promotions, to gather website engagement signals and personalize communication for Anonymous Contacts.

 
  • Secure Anonymous Contact Data Storage:

SALESmanago securely stores Anonymous Contact data over time, allowing you to track and adapt their journey across multiple sessions.

 
  • Optimal Communication Timing:

Adjust communication timing based on visitor activity to maximize engagement and conversion opportunities.

 
  • Custom Solutions:

For advanced technical requirements of your business, leverage SALESmanago’s Custom Scripts to create limitless tailored solutions beyond the standard no-code capabilities.

 

What else is coming:

 
  • Website Automation Scenarios Wizard: New wizard enabling you to create tailored experiences for anonymous contacts many times a day.
 
  • Segment scenarios: Use ready-made segmentation scenarios to effortlessly manage your Anonymous Contacts.
 
  • Dynamic product recommendations: Create a hyper-personalized experience, based on anonymous contacts’ behavior.
 

We value your feedback, which is why we invite you to have a tangible impact and actively contribute to the future development of Spotlight. Become a vital part of the  Innovation Collective – share your ideas and requirements about this and any other feature and help us grow it together!

 

Wrapping Up: Illuminate Your Marketing Strategy with Spotlight!

 

Don’t let valuable opportunities slip through the cracks. Embrace Spotlight and transform your marketing playbook today. Discover the power of personalized campaigns for your anonymous visitors, forge lasting connections, and align your marketing tactics with the behaviors and preferences of your audience. Embrace the next chapter of your e-commerce journey with Spotlight and transform each interaction into a chance to gain another loyal customer.

 

🚀 #Spotlight #AnonymousVisitors #Personalization #MarketingStrategy #SALESmanago #EcommerceInnovation #MarketingEvolution

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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