Preorder.pl made their debut on the eCommerce scene in 2006. For years they’ve maintained their unquestionably prestigious position in the annals of the music industry on the internet. Their repertoire is incredibly varied: from legendary rap albums, through newschool, to the younger generation of trap performers. Fans can also purchase from them streetwear […]
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Cosy Cott is a family company existing on the market since 2017 which focuses on high quality, handcrafted products for infant and baby comfort. In their online store, the customer can purchase bedding cloth sets, as well as pillows, blankets, sleeping cocoons and hanging clouds. All products are made with high-grade materials such […]
Many companies underestimate the sensual art of email campaigns. Composing a message and gently pressing the “send” button may seem like the easiest, most natural act in the world. But you’d be surprised how big a part is played by this kind of foreplay as 85% of emails tragically remain unopened. Avoiding your […]
Jeans.ch is a wonderful world of blue denim. Although they have been on the market since 2014, its creators have over 20 years of experience. Jeans.ch runs an online retail store and a stationary one, where you can find products from various manufacturers. Jeans.ch customers can easily choose from a wide selection of clothes […]
Ania Kruk is a company started by siblings – Wojtek and Ania Kruk in 2012. They are representatives of the fifth generation of famous jewelers Kruk family with nearly 200 years of tradition. Since the beginning the brand combines opposites: a long tradition with the freshness of the new generation and precious materials with […]
Aumaerk is one of the largest and most recognized German meat producers, supplying the most prestigious restaurants and michelin-star chefs worldwide. They manufacture extremely high quality meat in a way that makes it as easy and quick as possible to prepare for their customers. Challenges Balancing B2B and Ecommerce business needs between restaurants […]
Milword is a military and tourist shop for all lovers of various types of activity, people practicing survival, hunters, fishermen, globetrotters, travelers, as well as ordinary tourists. Their wide offer includes brands such as Surplus, Brandit, 5.11, Jack Pyke, Highlander. Many years of experience contribute to satisfying care for every customer not only through […]
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74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to […]
![[Tips & Tricks] How to grow Customer Lifetime Value with a Customer Engagement Platform](https://blog.salesmanago.com/wp-content/uploads/2022/10/1200x628_ang-1024x536.png)
Increasing Customer Lifetime Value is one of the most efficient ways to boost revenue. After all, the customer we already have costs us much less than the one yet to be converted. In this article, we will show you four scenarios in which you can intelligently utilize a Customer Engagement Platform to provide […]
Imagine that you have an amazingly effective landing page, thanks to which you dynamically generate new leads. The statistics are soaring and sales are growing at a dizzying pace. How to create a good landing page that will attract attention? The landing page is the place that the recipient reaches after clicking on […]
Greg Blazewicz (CEO), Auke Grondsma (VP of Sales), Ian MacLeod (CMO), James Eastwood (CPO) 26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and […]
Almost all entrepreneurs plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully! In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies […]
A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference. To face the challenges of the current […]
Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]
As in the Chinese proverb, we live in interesting times that challenge us to transgress our limitations and act more effectively—to put it simply, the lean way. In this article, we outline the most urgent challenges in today’s eCommerce Marketing and provide clues on how to brace for the change that is already […]
In the previous article, we observed that Lean Marketing requires intelligent, highly efficient small steps instead of great marketing plans. In this article, we will show you 4 practical ways to make such steps so you can find your ideal customers among the existing ones and build true Customer Intimacy with them. […]
First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]