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Posts from category: publications


[Case Study] Thanks to the implementation of AI scenarios in their marketing communication, Preorder.pl achieves 258,43% higher conversion from dynamic emails in comparison to their previous email campaigns.

    Preorder.pl made their debut on the eCommerce scene in 2006. For years they’ve maintained their unquestionably prestigious position in the annals of the music industry on the internet. Their repertoire is incredibly varied: from legendary rap albums, through newschool, to the younger generation of trap performers. Fans can also purchase from them streetwear […]

Kamasutra of eMail Marketing Deliverability [eBOOK]

    Many companies underestimate the sensual art of email campaigns. Composing a message and gently pressing the “send” button may seem like the easiest, most natural act in the world. But you’d be surprised how big a part is played by this kind of foreplay as 85% of emails tragically remain unopened. Avoiding your […]

[Case Study] Jeans.ch increases Email Marketing open rate results several-fold by using advanced segmentation and dynamic content in the marketing email communication.

  Jeans.ch is a wonderful world of blue denim. Although they have been on the market since 2014, its creators have over 20 years of experience. Jeans.ch runs an online retail store and a stationary one, where you can find products from various manufacturers. Jeans.ch customers can easily choose from a wide selection of clothes […]

[Case Study] Ania Kruk is personalizing it’s marketing communication and achieves a 62% growth of conversion thanks to the use of AI recommendations and precise targeting of their content to the selected customer groups.

  Ania Kruk is a company started by siblings – Wojtek and Ania Kruk in 2012. They are representatives of the fifth generation of famous jewelers Kruk family with nearly 200 years of tradition. Since the beginning the brand combines opposites: a long tradition with the freshness of the new generation and precious materials with […]

[Case Study] Aumaerk generates 8% of all transactions thanks to intelligent abandoned cart recovery automation campaign as well as an increased website traffic conversion rate by 240% with automated lead generation popups.

  Aumaerk is one of the largest and most recognized German meat producers, supplying the most prestigious restaurants and michelin-star chefs worldwide. They manufacture extremely high quality meat in a way that makes it as easy and quick as possible to prepare for their customers.   Challenges Balancing B2B and Ecommerce business needs between restaurants […]

[Case Study] Milworld implements dynamic product retargeting and achieves a 500% higher opening rate and 1000% higher click rate compared to its email campaigns. Because of the automatic contact activation process, the company manages to re-engage 25% of their clients.

  Milword is a military and tourist shop for all lovers of various types of activity, people practicing survival, hunters, fishermen, globetrotters, travelers, as well as ordinary tourists. Their wide offer includes brands such as Surplus, Brandit, 5.11, Jack Pyke, Highlander. Many years of experience contribute to satisfying care for every customer not only through […]

Unpacking SALESmanago’s Black Friday Aftermath
Unpacking SALESmanago’s Black Friday Aftermath

    This year’s Black Friday wasn’t just another sales event; it was a groundbreaking phenomenon among SALESmanago’s customers, as revealed in our latest report. The key takeaway? A record-breaking performance in both marketing communications and transactions.   2023’s Black Friday saw a strategic shift with marketing communications kicking off much earlier than usual. Campaigns […]

The Magic of Countdown
The Magic of Countdown

    by Sergiusz Olszewski, Product Operations Manager   As we approach the holiday season, the concept of the advent calendar—a special calendar used to count down the days to Christmas—becomes a staple in many households. But what if we could harness this same sense of anticipation and excitement in our email marketing? Enter the […]

Black Winter is Coming. How we are avoiding the F Word
Black Winter is Coming.  How we are avoiding the F Word

    Ladies and gentlemen, gather ’round, and let’s talk about the season that’s about to descend upon us – the notorious “F-word.” No, not that F-word; we’re talking about the one that rhymes with “Smack Shmriday” – you know, the day when shoppers sharpen their elbows and prepare for retail combat. But this year, […]

The Super Collision of Data, Composability, and AI in Marketing. A sneak peek into Disruptive Innovation with Scott Brinker*
The Super Collision of Data, Composability, and AI in Marketing. A sneak peek into Disruptive Innovation with Scott Brinker*

    scroll down for the video recording   In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities. This article is a summary of Scott Brinker’s […]

Product News October 2023: Predictive Analytics, Collaboration Tools for Workflows, Personal Shopping Inbox and more
Product News October 2023: Predictive Analytics, Collaboration Tools for Workflows, Personal Shopping Inbox and more

    Predictive analytics in SALESmanago and how to leverage it in campaigns and customer segmentation     Predictive analytics leverages historical data, statistical algorithms, and AI technology to forecast future events and outcomes, giving businesses a crystal ball for success. From creating personalized shopping experiences based on past behavior to optimizing inventory management and […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed. In this exploration, we’ve identified the most terrifying specters […]

Peek into the Future: SALESmanago Predictive Analytics
Peek into the Future: SALESmanago Predictive Analytics

    In the ever-evolving landscape of eCommerce, businesses are constantly seeking innovative ways to enhance their competitive edge. One of them has emerged as a game-changer. The role of predictive analytics in eCommerce is multi-faceted and critical for the industry’s growth and success.   A Crystal Ball for Marketers?   Predictive analytics is a […]

Composability has always been a trend in eCommerce, but all-in-one no-code solutions and Generative AI make it a blast
Composability has always been a trend in eCommerce, but all-in-one no-code solutions and Generative AI make it a blast

    The ability to swiftly adapt, customize, and orchestrate marketing efforts has always been a trend, but recent advancements have made it a true blast. This article will explore what composability means in the context of eCommerce, its relation to Customer Data Platforms (CDPs) and marketing automation, and how the concept of an end-to-end […]