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Wednesday, 10:00 am CEST

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[Case Study] Ania Kruk is personalizing it’s marketing communication and achieves a 62% growth of conversion thanks to the use of AI recommendations and precise targeting of their content to the selected customer groups.

July 20 2020
 

Ania Kruk is a company started by siblings – Wojtek and Ania Kruk in 2012. They are representatives of the fifth generation of famous jewelers Kruk family with nearly 200 years of tradition. Since the beginning the brand combines opposites: a long tradition with the freshness of the new generation and precious materials with jewelry to wear every day. Ania Kruk follows the latest trends by releasing several collections each year. Their patterns are produced in dozens, not hundreds of pieces, thanks to that every single customer is able to feel special whilst wearing them.

 

Challenges

By the implementation of SALESmanago, Ania Kruk wanted to increase online sales and conversion from the generated traffic, adapt the offer to the preferences and needs of customers and increase the number of returning customers.

 

Solutions

  • Targeting campaigns using dynamic segments
  • Saving an abandoned cart using Artificial Intelligence (SALESmanago Copernicus)
  • Recovering inactive customers in an automatic win-back campaign with dynamic content
  • Keeping the customer in the store thanks to dedicated exit-popup actions
  • Implementation of lead nurturing and birthday campaigns to increase customer loyalty
 

Effects

  • 77% increase in average OR of mass emails due to the use of targeting with dynamic segments and personalization
  • 1218% increased CTR for dynamic AI messages in comparison to traditional email campaigns
  • 62% increase in conversion supported by SALESmanago after applying AI recommendations and precise targeting of different customer segments with dedicated offers
  • 248% increase of OR and CTR of email campaigns prepared for a specific group of recipients selected by dynamic segments compared to traditional mailing campaigns to the entire database
   

Download the full version of our case study and learn more. 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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