[Case Study] Ania Kruk is personalizing it’s marketing communication and achieves a 62% growth of conversion thanks to the use of AI recommendations and precise targeting of their content to the selected customer groups.

    We dove deep into the ocean of email marketing trends and facts to find out if it is still even a thing in this day and age. Unsurprisingly, it pretty much is yeah! But there’s something else we found out—there are soooo many ways to make email marketing convenient to customers, and in […]

    There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact. One way that this can be achieved […]

    Successful development of any activity requires effective and precise performance measurement. Surprisingly various researches and surveys point out that eCommerce marketers find their abilities in this matter lacking. In this article we will explore 4 problems and trends related to performance measurement – and point to solutions that will make your marketing stack […]

    1. Name, position, in SALESmanago since…   Krystian Kuta, Sales Manager for the UK & DACH region. I have been with SALESmanago since November 2018, when I started in an entry-level position.   2. Coffee, workout, meditation – how do you start your workday and get ready for conquering the world?   To […]

    The world has been captivated by the arrival of ChatGPT, the AI-powered language model developed by OpenAI. Everyday people are now evaluating the potential generative AI has to revolutionise various aspects of work, from its ability to produce creative ideas to its quick content generation. A true ‘game changer’ in new technology is […]

    Our new Email Design Studio pushes the boundaries of engagement and Customer Intimacy in Email Marketing. Using our unique, mobile-first, state-of-the-art email designer, you will get more conversions and collect precious Zero-Party Data, which will enable you to get even closer to your customers.   Email is still king in eCommerce  marketing    […]

  64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all.     That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 ecommerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost […]

  Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio.   Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate […]

    1. Name, position, in SALESmanago since…   I originally started my journey in SALESmanago by responding to an ad on LinkedIn I think it was- I had recently moved to Poland from the UK so was looking for an opportunity in a business/sales or marketing sector.  I joined the team as a partner […]

    It might not be Polish footballer Robert Lewandowski, but Customer Success superstar Steven joins from SAP to hit the ground running at SALESmanago  Lewandowski will spearhead initiatives towards Customer Success and Customer Intimacy to ensure loyalty throughout the recession  Kraków, Poland, 1st February 2023: Customer Engagement Platform SALESmanago has appointed Steven Lewandowski as […]