[Case Study] Aumaerk generates 8% of all transactions thanks to intelligent abandoned cart recovery automation campaign as well as an increased website traffic conversion rate by 240% with automated lead generation popups.

 

Aumaerk is one of the largest and most recognized German meat producers, supplying the most prestigious restaurants and michelin-star chefs worldwide. They manufacture extremely high quality meat in a way that makes it as easy and quick as possible to prepare for their customers.

 

Challenges

  • Balancing B2B and Ecommerce business needs between restaurants and private clients.
  • Maintaining growth and segmenting the database based on region, interests and purchases. Pop-ups, sidebar and iframe forms.
  • Personalization of the sales process according to the customer’s preferred type and taste.
 

Solutions

  • Pop-ups, sidebar and iframe forms.
  • Dynamic abandoned cart email.
  • Automation rules for segmentation based on lead source and products purchased.
  • Automated emails w/ segmentation matrices for more personalized newsletters.
 

Effects

  • 377% increase in Open Rate from last year, reaching an open rate of 65% for mailings sent by automation rules, including personalized abandoned carts and customer guides.
  • 504% increase in CTR of automated emails from last year, with the contribution of personalization and heightened Click-Through Rate of 22.59%.
  • 240% greater conversion then standard lead generation channels, contributing to a rapid rise in contacts since their usage of SALESmanago.
   

Download the full version of our case study and learn more. 


SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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