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Wednesday, 10:00 am CEST

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[Case Study] Cosy Cott increases sales in their store by up to 22% thanks to implementing automation.

 
 

Cosy Cott is a family company existing on the market since 2017 which focuses on high quality, handcrafted products for infant and baby comfort. In their online store, the customer can purchase bedding cloth sets, as well as pillows, blankets, sleeping cocoons and hanging clouds. All products are made with high-grade materials such as muslin, cotton, premium bamboo fibres and velvet.

 

Challenges

 
  • 1-1 personalization of customer-targeting notifications,
  • implementation of the abandoned cart recovery system,
  • retargeting the customers, who showed interest in the product but did not make the purchase.
 

Solutions

 
  • Lead Generation
  • Abandoned cart targeting
  • Remarketing targeting customers who browsed the page but did not make a purchase
  • Recovering inactive user with the win-back campaign
 

Results

 

Substantial increase in sales and lead generation, almost ¼ of abandoned carts recovered, a huge improvement in CTR and OR in comparison with traditional mailing campaigns.

   

Download the full version of our case study and learn more. 


marketing automation

marketing automation

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SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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