Posts from category: tips & tricks


[Tips & Tricks] 5 dazzling ways of email content personalization

    Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails.   There is […]

[Tips & Tricks] How to build an effective multi-channel loyalty program for eCommerce?

    Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that provide a consistent experience across multiple channels work best. How do you create an effective multi-channel loyalty program? Keep reading to discover the answer!   Loyalty […]

[Tips & Tricks] 7 Quick Pro Tips For eCommerce Dashboards Personalization

    eCommerce dashboards provide real-time insight into the dynamics of online stores and allow you to quickly identify areas that require urgent action, streamlining workflows, and re-allocating resources. A well-tailored data visualization software is a valuable marketing tool. What are the best tips to personalize a dashboard? Here are a few tricks.   As […]

[Tips & Tricks] 3 Out-of-the-box Ideas For Personalizing B2C Emails

    Email marketing plays an extremely important role in the B2C sector. It helps you stay in touch with your customers, make sales efficiently and build relationships and loyalty. A few simple tricks help boost this communication and quickly tailor messages to specific audiences in a clever way. Here are 3 uncommon ideas for […]

[Tips & Tricks] Masterclass of dynamic Omnichannel excellence

    Building an omnichannel experience is slowly becoming the market standard in e-commerce. One of the premises of this trend is to create a consistent experience in all channels and throughout all touch points between the customer and the brand. One of the most useful tools in the implementation of this idea is dynamic […]

[Tips & Tricks] Email click-through rate sweet secrets

    Let’s focus on how many emails we receive daily. Well, surprisingly, the number of mailings reaches an average of 121 emails per day (CampaignMonitor).  So how to step out from the promotional-email-marketing-crowd? You have to make your mailing unique and eye-catching. It’s a kind of a harsh job when 14.5 billion spam emails […]

Smart eCommerce is shifting towards a CLV-ROI approach
Smart eCommerce is shifting towards a CLV-ROI approach

    The last touch ROAS is still dominating the attention of marketers, as a crude, but simple measurement tool.  In the new privacy-dominated eCommerce landscape, this will have to change. Metrics supporting ROAS will suffer from a lack of tracking data and very limited ways of device identification. Lack of third-party cookies will only […]

SALESmanago launches The first Zero-Party Data focused Customer Data Platform to help eCommerce Combat Climate Change and help with Data Privacy
SALESmanago launches The first Zero-Party Data focused Customer Data Platform to help eCommerce Combat Climate Change and help with Data Privacy

    SALESmanago, a leading end-to-end martech platform used by over 3000 mid size eCommerce businesses including New Balance, Converse or Vodafone relaunched it’s Customer Data Platform with a dedicated set of features enabling businesses to gather, manage Zero Party Data. These are data voluntarily left by the customers. They are widely known as the […]

7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce
7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce

    Companies’ carbon footprints have become an increasingly important issue to customers, and businesses are frantically looking for ways to reduce their size. We identified 7 ways in which zero-party data may be of help in your efforts to make your business model more sustainable—both in terms of business sustainability, and the environment. Turning […]

[New Feature] New standard of SaaS Human Interface anatomy makes navigation 60% faster and requires ⅓ fewer clicks.
[New Feature] New standard of SaaS Human Interface anatomy makes navigation 60% faster and requires ⅓ fewer clicks.

    In order to radically enhance your experience with our system, we redesigned its interface from the ground up. To start, we prepared pioneer Human Interface guidelines, inspired by the latest design trends for the most intuitive operational systems. Accurate execution of the design principles led us to elevate User Experience to the level […]