Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails. There is […]
Posts from category: tips & tricks
Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that provide a consistent experience across multiple channels work best. How do you create an effective multi-channel loyalty program? Keep reading to discover the answer! Loyalty […]
Hypersegmentation in eCommerce is a trend that is likely to dominate the market for a long time. 1:1 segmentation allows you to create customized offers for each recipient on a massive scale. This has an impact on both in-store revenue and CLV of its customers. How exactly can you apply hyper-personalization to different […]
eCommerce dashboards provide real-time insight into the dynamics of online stores and allow you to quickly identify areas that require urgent action, streamlining workflows, and re-allocating resources. A well-tailored data visualization software is a valuable marketing tool. What are the best tips to personalize a dashboard? Here are a few tricks. As […]
Email marketing plays an extremely important role in the B2C sector. It helps you stay in touch with your customers, make sales efficiently and build relationships and loyalty. A few simple tricks help boost this communication and quickly tailor messages to specific audiences in a clever way. Here are 3 uncommon ideas for […]
Building an omnichannel experience is slowly becoming the market standard in e-commerce. One of the premises of this trend is to create a consistent experience in all channels and throughout all touch points between the customer and the brand. One of the most useful tools in the implementation of this idea is dynamic […]
Implementation of a marketing strategy is quite a challenge. Before you start reaping the rewards, you need to prepare and plan thoroughly. During execution of tasks you must also keep your eye on the ball, because while running several campaigns at once even the best marketing specialist can easily get lost. Command Center […]
Visual search is taking over eCommerce by storm. Younger audiences prefer to search by photo rather than traditionally type in proper phrases. And even if it might seem like a song of the future, visual search engines are easy to implement. What’s more, with three easy steps they will help you bring CX […]
Let’s focus on how many emails we receive daily. Well, surprisingly, the number of mailings reaches an average of 121 emails per day (CampaignMonitor). So how to step out from the promotional-email-marketing-crowd? You have to make your mailing unique and eye-catching. It’s a kind of a harsh job when 14.5 billion spam emails […]
Many big brands over the world have a problem finding the balance between acquiring new customers and maintaining regular ones. Statistically, about 44% of companies have a greater focus on customer acquisition strategy, and only 18% concentrate on retention (Huify). It’s kinda strange that efforts to improve retention are often put on the […]
![[New Feature] SALESmanago Releases Integration Center: All Your Integrations in One Place](https://blog.salesmanago.com/wp-content/uploads/2022/06/NewFeature-sm-czer11-1.png)
How could one open up new opportunities for preference-based advertising and add a human factor to communication by confronting raw data with the real needs of real customers? The answer is: by emphasizing zero- and first-party data. What are they? Why should you collect them, and how do you do it? Here’s our […]
The last touch ROAS is still dominating the attention of marketers, as a crude, but simple measurement tool. In the new privacy-dominated eCommerce landscape, this will have to change. Metrics supporting ROAS will suffer from a lack of tracking data and very limited ways of device identification. Lack of third-party cookies will only […]
A recent survey from CommerceNext shows 39% of retailers and brands are apprehensive about the new privacy, post-cookie environment. The survey also studies their strategies for navigating through it. A staggering portion of eCommerce seems to be unaware of the role zero-party data can – and will – play in this new, privacy-oriented […]
The latest earnings call by the social media giant was less than stellar pointing to the changing tide in the online advertisement space. What does it mean? On Wednesday, February 2, 2022, Facebook held their Q4 earnings call. This was not Facebook’s finest hour. They forecasted that the revenues for 2022 to be […]
SALESmanago, a leading end-to-end martech platform used by over 3000 mid size eCommerce businesses including New Balance, Converse or Vodafone relaunched it’s Customer Data Platform with a dedicated set of features enabling businesses to gather, manage Zero Party Data. These are data voluntarily left by the customers. They are widely known as the […]
Companies’ carbon footprints have become an increasingly important issue to customers, and businesses are frantically looking for ways to reduce their size. We identified 7 ways in which zero-party data may be of help in your efforts to make your business model more sustainable—both in terms of business sustainability, and the environment. Turning […]
![[New Feature] New standard of SaaS Human Interface anatomy makes navigation 60% faster and requires ⅓ fewer clicks.](https://blog.salesmanago.com/wp-content/uploads/2022/01/humaninterfaceEn-1-1-1024x536.png)
In order to radically enhance your experience with our system, we redesigned its interface from the ground up. To start, we prepared pioneer Human Interface guidelines, inspired by the latest design trends for the most intuitive operational systems. Accurate execution of the design principles led us to elevate User Experience to the level […]
![[Tips & Tricks] Tackle the 4Es of New Marketing Mix with CDP](https://blog.salesmanago.com/wp-content/uploads/2022/01/4-01-artEn-1-1024x536.png)
A good Marketing Mix includes the 4Ps. But, is it enough to succeed in the digital world? If not, which solutions can be used to bridge the gap? Is the Customer Data Platform the key? Keep reading to find out. The line dividing the change from one paradigm to the next is often […]
Raise the sail! … Or the sale, if your proverbial “ship” happens to be an eCommerce business. Such a decision never seems wrong; this is what brave, relentless managers and captains do. But, to keep the metaphor relevant, let’s assume the ship is sinking. Will simply going forward faster stop you from ending […]
![[Tips & Tricks] 10 expert tips on how to make zero- and first-party data the bloodstream of your business](https://blog.salesmanago.com/wp-content/uploads/2021/12/14-12-acEN-1-1024x536.png)
Amid the digital revolution, data is what drives businesses and helps them run smoothly. Collected wisely and used repeatedly, it improves performance in most areas of an organization. How do you gain a global perspective on zero- and first-party data to permanently integrate it into the bloodstream of your business? Time and time […]