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Wednesday, 10:00 am CEST

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Wednesday, 10:00 am CEST

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Unpacking SALESmanago’s Black Friday Aftermath

   

This year’s Black Friday wasn’t just another sales event; it was a groundbreaking phenomenon among SALESmanago’s customers, as revealed in our latest report. The key takeaway? A record-breaking performance in both marketing communications and transactions.

 

2023’s Black Friday saw a strategic shift with marketing communications kicking off much earlier than usual. Campaigns were not only timely but also omnichannel, ensuring a wide and effective reach. This approach resulted in a significant increase in message volume, leading to a staggering scale of brand interactions, surpassing those in 2022.

 

Email remained the undefeated king of marketing channels. This year, communication via email on Black Friday alone soared by 40% compared to 2022. This was part of an overall trend of increased marketer activity, with notable spikes on the Saturday before Black Friday and the following Monday.

 

However, our data shows a 430.51% rise in omnichannel communication on Black Friday, proving the effectiveness of being everywhere at once. This omnichannel strategy resulted in a synergy effect, where the rise in brand interactions far exceeded the increase in marketing efforts across all channels.

 

The Advent of Black Winter

 

The data points to a new trend: Black Friday is evolving into a Black Winter. Early marketing actions, sustained customer engagement, and strategically elicited shopping frenzies are indicators that the concept of Black Friday is spreading beyond a single day. The use of cutting-edge martech solutions is enabling marketers to maintain momentum well into the holiday season and beyond.

 

See the full report here.

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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