Product News October 2023: Predictive Analytics, Collaboration Tools for Workflows, Personal Shopping Inbox and more

Predictive analytics in SALESmanago and how to leverage it in campaigns and customer segmentation

Predictive analytics leverages historical data, statistical algorithms, and AI technology to forecast future events and outcomes, giving businesses a crystal ball for success. From creating personalized shopping experiences based on past behavior to optimizing inventory management and pricing strategies, predictive analytics is the secret weapon behind superior customer insights, demand forecasting, and efficient cost management. Find out how SALESmanago Predictive Analytics can help you stay ahead of your competition, make data-driven decisions, and boost your shopping season success – year after year.

Improvements delivered on request of our Customers

Sticky Notes for collaboration at Workflows

With our latest enhancement to the Workflow module, you can enhance your team’s productivity at every stage of automation creation. Sticky Notes allows you to share insights and instructions, assign tasks, and streamline communication to minimize errors and save time. Say goodbye to ambiguity and hello to clarity!

Elevate Your Email Studio Experience

We’ve introduced a more user-friendly layout with a simplified sidebar view, making it easier to manage your email accounts. We’ve also refined the account creation process for a smoother experience. Additionally, we’ve updated our style icons to be more intuitive and user-friendly, enhancing the customization of your emails. These changes are designed to enhance your overall experience with the Email Design Studio.

Exciting things coming soon

AI Live Chat Prompts

We’re enhancing our AI-based live chat to provide a more efficient AI assistant, empowering your consultants, and ensuring a clear return on investment by saving time and resources while maintaining service quality.

New System Navigation

As part of our upcoming navigation system upgrade, we’re implementing a side panel for simplified navigation, introducing a convenient 5-category sorting system (Audience, Communication, Website, Automation, Analytics, Integration), and enhancing the search engine for effortless and efficient navigation through our platform.

Feature reminder: Personal Shopping Inbox

Personal Shopping Inbox is more than a widget (although it is fully editable and comes with an intuitive wizard) – it’s a powerhouse of features that boost conversions, enhance customer experiences, and provide valuable data insights.

What’s Inside?

Messaging to connect with customers like never before;

Wishlists letting shoppers save their favorites for later;
Special Offers so you can craft individualized discounts;
Recommendations and loyalty program information

This tool is a goldmine – if you care about revenue and want to augment the experience of your online store. Plus, it’s a treasure trove of zero- and first-party data for your marketing strategy.

For more updates go to SALESmanago Product Hub and share your ideas for new features and improvements.

SALESmanago Announces Key Leadership Appointments: Welcoming New CEO and CRO

SALESmanago, a leading no-code CDP & Marketing Automation platform, is excited to announce significant changes to its leadership team, aimed at enhancing our delivery of end-to-end solutions to the mid-market. With a focus on actionable data insights and a flexible workflow management engine, we enable our clients to run automated, omnichannel marketing campaigns […]

The data noise can keep you in the dark – that’s why Spotlight shines the light on the hidden visitors and helps convert them into loyal Customers. Understand your anonymous shoppers and tailor personalized website campaigns based on their behavior. With approximately 85% of website visitors remaining anonymous, it’s crucial to understand […]

Picture an iceberg. But not the looming danger kind. This is an IceCREAMberg. Made of all the goodies eCommerce marketers can dream of. This part, above the water line, is the part you have access to. But this is just 14% of it all. This is your customer base. The rest, a whopping […]

by Greg Blazewicz, CEO at SALESmanago A heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry […]

As CMO Role Is Going Under, what eCommerce Marketers Need to Know To Stay On Top?

In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States. Let’s delve into […]

The Essential Role of Product Catalogs in Marketing Evolution

In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential. You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds […]

From Streetwear to Spotlight: How Pitbull West Coast Achieved a 1265% Email CTR Surge

When it encountered a growth plateau, Pitbull West Coast was already making waves with its unique blend of streetwear and sportswear. The challenge was clear: how to leverage technology to transcend traditional marketing limitations and truly connect with their audience. Opting for SALESmanago stemmed from the limitations of the previous system. The […]

Getting in Bed with AI? Remember, Safety First!

In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future […]

Innovation Collective. Welcome to the coolest club in the neighborhood😎

Crave to be where the action is? Step right up and join the ranks of the trailblazers in the SALESmanago Innovation Collective – a community of active users who are at the forefront of our development. The Innovation Collective is a dedicated advisory group of active users and partners who have expressed […]

Take Pleasure from the Latest Yahoo and Gmail Knots and Fetters – with Kamasutra!

Major players like Google and Yahoo are introducing new rules for bulk email senders, setting the stage for a more secure and efficient email environment. This shift brings challenges for businesses, particularly B2B organizations, as they grapple with stricter thresholds for reported spam rates. You can suffer in these latest knots and fetters […]

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