We present four Workflow use cases that show the functions that you may not be aware of. Check what new possibilities open before you thanks to the improvements we recently introduced.

 

Creating a perfect automated campaign may seem like a difficult task, especially when we want it to be extensive and adjusted to the specificity of your store. These 4 examples of Workflow configurations will show you how to use its capabilities and better serve the customers on different stages of their Customer Journey.

 

Send emails in various languages thanks to condition priorities to run international campaigns.

 

Workflow campaigns can be used to send linguistically adjusted messages using condition priorities (e.g. contact is tagged with). This simple trick allows sending the same campaign in different languages to various target groups using only one scenario.  If your company sells in multiple countries, all you need to do is add tags to contacts indicating the language of the email, and then set the following scenario in your Workflow:

 


Remember to choose the email language matching to the tag in action “Send email to a contact”.

 

Reduce the risk of churn occurrence by creating advanced customer recovery paths.

 

“Prediction of churn occurrence” condition allows determining the level of probability of customer loss from low to very high. To reduce the risk of losing a customer, create optimized scenario paths depending on the churn prediction value of a specific contact e.g. you can set a coupon generation action for these users who are at a very high churn probability level (76-100%) or send emails encouraging customers that are on low churn prediction level to return to your website without discount coupons. If a churn occurrence increases, the contact will automatically be guided along the path adjusted for clients at a higher probability of churning.

 


 

Use A/B/X testing to check which marketing channel will sell the most.

 

The A / B / X testing in Workflow makes it possible to analyze which channel of communication with the customer generates the greatest number of purchases. Compare the number of tags added to contacts after they have gone through the various Workflow paths and check which actions trigger the greatest number of transactions, and which are ineffective for your ecommerce.

 
 

Increase the probability of purchase occurrence by combining several conditions to trigger the Workflow.

 

Identify customers who are really interested in making a purchase in your ecommerce, and engage them by merging conditions function and setting the gate “and” (double conditioning). When the level of purchase prediction for the customer is high, and the customer is interested in your mailing as well – send him a message with recently viewed products. Remember, that in marketing right timing and relevant content are keys to success. If a contact did not fulfill both or only one condition, he will be directed to the “End” route, and the email with recently viewed products will not be sent.

 
 

marketing automation

marketing automation