Polski Koszyk is an online delicatessen with home delivery, which focuses on ecological, Polish products. Thanks to online purchases delivered directly to the customer, they give access to a wide range of products from proven manufacturers and help to recognize the natural and local. They offer a new quality of BIO shopping, food, e.g. […]
Posts from category: Marketing Automation
Automation is here to stay and is starting to become mainstream in customer experience. The statistics show that by 2025 the chatbot market will reach over $1.2 billion globally. As for now, almost half of the businesses will choose chatbots for customer care and 40% will habituate virtual assistants. Are you still not convinced […]
Latest Wolfgang Digital’s KPI Report shows the continuous increase in the number of transactions made on mobile devices. Other studies find that 66% of traffic in ecommerce is generated by mobile users. However, only 39% of companies use a mobile responsive email template. How you can utilize your marketing automation software to better fit […]
In the martech market, almost everyone uses buzzards such as AI, Machine Learning, Customer Data Platform or Deep Dive – unfortunately, most often without any cover. Our goal has always been to provide real solutions, that’s why in the latest release of the SALESmanago platform we have made available a series of key features, which […]
Latest benchmark of CPA in Google Ads across all industries shows the average CPA of $56.11 in the search network and $90.80 in display. Acquiring new leads is costly. Can marketing automation help to reduce the cost of lead acquisition? Companies from all industries spend a lot on generating new potential customers, investing in […]
Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together […]
Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together […]
Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together […]
We are hard working on development of the new features to help our customers to outpace their competition. In 2020 our team is deeply focused on realisation of the Product Roadmap and creating the richest in native features CDP & Marketing Automation platform on the market. During the presentation you will learn about […]
According to the latest eMarketer’s report, the development of AI and payment technologies are the most important trends of 2020. The third place was taken by video streaming technology. Technology helps marketers to achieve many goals. They can use it to reduce costs, engage their customers in new ways, predict campaign results and […]
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Today SALESmanago, the Customer Engagement Platform, has been named as one of G2’s ‘Best Marketing and Digital Advertising Products’ and a Champion in Software Reviews’ 2023 CDP Emotional Footprint Market Report. G2, the largest and most trusted software marketplace, is used by more than 80 million people annually, including employees at all […]
The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience May 2, 2023 – Krakow – SALESmanago, the leader in customer engagement platform for eCommerce […]
We wondered how the most innovative brands use CDPs to deliver cutting edge customer experience and drive revenue, so we dived deep into various data on CDP users. In this article we summarized and analyzed some of the most important findings. Overall conclusions are simple: CDP users meet their marketing goals twice […]
Are you familiar with the differences between a Customer Engagement Platform and a Customer Data Platform? While you might already know about Customer Data Platforms and may even use them, a Customer Engagement Platform has much more to offer than just collecting and consolidating data. In fact, a Customer Engagement Platform can have […]
In this article we break down painpoints of CRMs and explain in detail how CDP solves them all, streamlining marketing efforts and paving the road to Customer Intimacy. Many eCommerce companies still utilize some form of CRM software, in rare cases Data Management Platform (DMP). Having this in mind, we decided to compare […]
As the company matures, its MarTech stack grows more or less complete and it leaves less room for new tools and improvements, not to mention the costs, that grow rapidly. Yet, the CDP market growth estimations show some whooping values, and this fact clearly indicates that even mature companies see the potential in […]
In the CDP In A Nutshell three-article series, we explain the basics of the Customer Data Platforms: what they are, how they are different from legacy systems, why they are better, and – most importantly – how can you, and your company benefit from their vast abilities. In this article we explain what […]
Convenience is innate in eCommerce and one of its key advantages. After all, it all started with the possibility of diving into a shopping frenzy without leaving home. Thus, the natural evolution of ambitious eCommerce is to be the most convenient online shopping experience possible. How can we stay ahead of the competition? […]
A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference. To face the challenges of the current […]
Knowing your customer and knowing your partner is not all that dissimilar. The difference between them, however, is that knowing your customers is easier. With customer expectations changing, it’s a great time for brands to assess how to create lasting customer relationships. With the rising trend of authentic marketing, consumers are more interested in […]