Polski Koszyk is an online delicatessen with home delivery, which focuses on ecological, Polish products. Thanks to online purchases delivered directly to the customer, they give access to a wide range of products from proven manufacturers and help to recognize the natural and local. They offer a new quality of BIO shopping, food, e.g. […]
Posts from category: Marketing Automation
Automation is here to stay and is starting to become mainstream in customer experience. The statistics show that by 2025 the chatbot market will reach over $1.2 billion globally. As for now, almost half of the businesses will choose chatbots for customer care and 40% will habituate virtual assistants. Are you still not convinced […]
Latest Wolfgang Digital’s KPI Report shows the continuous increase in the number of transactions made on mobile devices. Other studies find that 66% of traffic in ecommerce is generated by mobile users. However, only 39% of companies use a mobile responsive email template. How you can utilize your marketing automation software to better fit […]
In the martech market, almost everyone uses buzzards such as AI, Machine Learning, Customer Data Platform or Deep Dive – unfortunately, most often without any cover. Our goal has always been to provide real solutions, that’s why in the latest release of the SALESmanago platform we have made available a series of key features, which […]
Latest benchmark of CPA in Google Ads across all industries shows the average CPA of $56.11 in the search network and $90.80 in display. Acquiring new leads is costly. Can marketing automation help to reduce the cost of lead acquisition? Companies from all industries spend a lot on generating new potential customers, investing in […]
Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together […]
Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together […]
Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together […]
We are hard working on development of the new features to help our customers to outpace their competition. In 2020 our team is deeply focused on realisation of the Product Roadmap and creating the richest in native features CDP & Marketing Automation platform on the market. During the presentation you will learn about […]
According to the latest eMarketer’s report, the development of AI and payment technologies are the most important trends of 2020. The third place was taken by video streaming technology. Technology helps marketers to achieve many goals. They can use it to reduce costs, engage their customers in new ways, predict campaign results and […]
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Personalisation has become a key strategy for eCommerce businesses looking to engage customers, drive sales, and build brand loyalty. By tailoring marketing messages and experiences to individual customers, marketers can create a more relevant and impactful customer journey. In this article, we will explore four essential steps to achieving effective personalisation in eCommerce […]
Email templates are a game-changer for eCommerce marketers, revolutionizing customer engagement and driving sales. In this article, we explore the six crucial insights every marketer should know about email templates. From boosting efficiency to enhancing branding, personalization, mobile optimization, A/B testing, and automation, these features unlock the full potential of email campaigns, resonating […]
A recent report by Gartner sheds light on the changing landscape of marketing technology (martech) and highlights a concerning trend of decreasing utilization of existing capabilities as well as major shift towards integrated suites. The 2022 Gartner Marketing and Communications Technology Survey aimed to explore the state of martech acquisition, adoption, and use, […]
SALESmanago launches findings from its CUPID Score, which calculates how successfully ecommerce marketers are measuring customer engagement SALESmanago CEO calls for marketers to embrace Customer Data Platforms to tackle these challenges Kraków, May 10, 2023 — Customer intimacy and convenience are key challenges for ecommerce marketers across Europe. That’s according to research gathered from SALESmanago’s CUPID […]
Hello! for today a quick look at a key component of Lean Marketing approach (which we love at SALESmanago) namely: Marketing Technology Optimization (MTO) If you haven’t yet met it focuses on: Evaluating current marketing technology tools and platforms. Identifying gaps or redundancies. Making data-driven decisions on eliminating existing or implementing new martech solutions. […]
Understanding your customers is essential for building a successful business. It enables you to tailor your products and services to meet their needs and expectations, which ultimately leads to increased customer loyalty and profitability. But how do you go about understanding your customers better? In this article, we will explore some methods and […]
Today SALESmanago, the Customer Engagement Platform, has been named as one of G2’s ‘Best Marketing and Digital Advertising Products’ and a Champion in Software Reviews’ 2023 CDP Emotional Footprint Market Report. G2, the largest and most trusted software marketplace, is used by more than 80 million people annually, including employees at all […]
The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience May 2, 2023 – Krakow – SALESmanago, the leader in customer engagement platform for eCommerce […]
We wondered how the most innovative brands use CDPs to deliver cutting edge customer experience and drive revenue, so we dived deep into various data on CDP users. In this article we summarized and analyzed some of the most important findings. Overall conclusions are simple: CDP users meet their marketing goals twice […]
Are you familiar with the differences between a Customer Engagement Platform and a Customer Data Platform? While you might already know about Customer Data Platforms and may even use them, a Customer Engagement Platform has much more to offer than just collecting and consolidating data. In fact, a Customer Engagement Platform can have […]