Research Confirms Incredible KPI’s Boost For CDP Users!

April 25 2023
 
 

We wondered how the most innovative brands use CDPs to deliver cutting edge customer experience and drive revenue, so we dived deep into various data on CDP users.  In this article we summarized and analyzed some of the most important findings.

 

Overall conclusions are simple: 

  • CDP users meet their marketing goals twice as often
  • They are twice more satisfied with creating relevant customer experiences
  • ⅔ of them saw ROI and value in the first year!
 

And that’s not all, because in subsequent years the empowering CDP effect on all KPI’s manifested even more clearly.

Now consider the fact that still, 64% of eCommerce marketers haven’t even measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all You should definitely see this as your chance not only to outrun your competition, but to basically run circles around them.

Now for the details:

 
 

Sources:

Cheifmartec
SALESmanago
Internetretailing
McKInsey
Thealium 
Gallup
Profitwell

 

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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