Polski Koszyk is an online delicatessen with home delivery, which focuses on ecological, Polish products. Thanks to online purchases delivered directly to the customer, they give access to a wide range of products from proven manufacturers and help to recognize the natural and local. They offer a new quality of BIO shopping, food, e.g. straight from the orchard, cosmetics and chemicals, providing tips on how to make conscious choices.
Challenges
- Wide range of products and the need to adapt to each customer individually,
- No regular, recurring purchases from some customers,
- Increase sales conversion on generated traffic Database segmentation,
- Increase conversion of anonymous traffic to potential customers and clients.
Solutions
- Database segmentation,
- Dynamic 1-to-1 emails and web push notifications, and abandoned carts recovering,
- Win-back activation campaign,
- Sales dashboard.
Success
- 13% of total sales are generated thanks to SALESmanago,
- 41% of sales generated from SALESmanago mass mailing,
- 17% higher rate of dynamic web push notifications than mass ones,
- 552% higher OR of 1-to-1 dynamic emails with abandoned cart compared to mass messages,
- 2133% higher CTR of dynamic 1-to1 emails with abandoned cart compared to mass messages.
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