The use of marketing automation has become an integral part of the success of the largest ecommerce companies. We present how it happened and how automation supports online stores at all stages of the customer’s lifecycle. During the presentation you will learn: what functions should marketing automation platforms dedicated for e-commerce have, in which […]
Posts from category: Marketing Automation
Only 25% of marketers use real-time personalisation, the majority – 75% – remain faithful to pre-defined strategies. Real-time personalisation is very important, among other things because customers expect it. One of the systems that helps companies with personalization is SALESmanago. Only 25% of companies use real time personalization Marketers are moving away […]
2019 was one of the most successful in the history of SALESmanago. The company joined the exclusive club of SaaS companies with 10 mln subscription ARR (only 5% of SaaS Companies achieve that level). This happened as a very intensive 3 year work on all KPIs and metrics starting from average value of new […]
In the latest G2 report on market leaders, SALESmanago maintained its position as the leading provider of Marketing Automation software. In addition, it has been ranked among the high performing solutions in the Marketing Analytics, A/B Testing and Live Chat categories. G2 is a leading business review platform for comparing business software. Every quarter […]
New technologies based on machine learning allow not only to indicate the next best offer, but to predict the customer’s shopping behavior and execute communication to him according to the previously planned scenario, before he performs the expected action. During the webinar you will learn: how predictions are created in SALESmanago, how to […]
Maintaining discipline is commonly associated with constant supervision of superiors. But what if we create a system in which the supervised are, in principle, forced to control themselves? In the 18th century, philosopher Jeremy Bentham presented a project of an ideal prison building, a panopticon, in which a guard in the middle […]
We present inspirational examples of the application of the latest and most advanced SALESmanago functions, such as: the churn and purchase prediction module, dynamic segments, product recommendations based on machine learning, Deep Behavioral Profiling. During the presentation you will learn: examples of implementations from the fashion, beauty, travel and electronics industries, ways of […]
Three emails reminding about an abandoned shopping cart increase the number of purchases by 69%, compared to just one email. With Marketing Automation, marketers are able to recover up to 5.45% of lost transactions. Only a third of customers complete the transaction Research shows that abandoned baskets are a huge problem […]
Personalisation is becoming increasingly important not only for marketers but also for customers. Despite this, companies do not use it as much as they could – during the first year after implementation, only 17% of companies implemented personalization in 4 and more channels. Personalization is important for customers Personalization is becoming […]
Only last year we launched 8 new big features and added 1420 innovations to existing solutions that help our customers to outpace their competition. Thanks to our proprietary, cutting edge technological framework, the time to market is unattainable by other vendors. We have created a special website where you can monitor all new features introduced […]
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In this article we break down painpoints of CRMs and explain in detail how CDP solves them all, streamlining marketing efforts and paving the road to Customer Intimacy. Many eCommerce companies still utilize some form of CRM software, in rare cases Data Management Platform (DMP). Having this in mind, we decided to compare […]
As the company matures, its MarTech stack grows more or less complete and it leaves less room for new tools and improvements, not to mention the costs, that grow rapidly. Yet, the CDP market growth estimations show some whooping values, and this fact clearly indicates that even mature companies see the potential in […]
In the CDP In A Nutshell three-article series, we explain the basics of the Customer Data Platforms: what they are, how they are different from legacy systems, why they are better, and – most importantly – how can you, and your company benefit from their vast abilities. In this article we explain what […]
Convenience is innate in eCommerce and one of its key advantages. After all, it all started with the possibility of diving into a shopping frenzy without leaving home. Thus, the natural evolution of ambitious eCommerce is to be the most convenient online shopping experience possible. How can we stay ahead of the competition? […]
A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference. To face the challenges of the current […]
Knowing your customer and knowing your partner is not all that dissimilar. The difference between them, however, is that knowing your customers is easier. With customer expectations changing, it’s a great time for brands to assess how to create lasting customer relationships. With the rising trend of authentic marketing, consumers are more interested in […]
We dove deep into the ocean of email marketing trends and facts to find out if it is still even a thing in this day and age. Unsurprisingly, it pretty much is yeah! But there’s something else we found out—there are soooo many ways to make email marketing convenient to customers, and in […]
There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact. One way that this can be achieved […]
Successful development of any activity requires effective and precise performance measurement. Surprisingly various researches and surveys point out that eCommerce marketers find their abilities in this matter lacking. In this article we will explore 4 problems and trends related to performance measurement – and point to solutions that will make your marketing stack […]
1. Name, position, in SALESmanago since… Krystian Kuta, Sales Manager for the UK & DACH region. I have been with SALESmanago since November 2018, when I started in an entry-level position. 2. Coffee, workout, meditation – how do you start your workday and get ready for conquering the world? To […]