The use of marketing automation has become an integral part of the success of the largest ecommerce companies. We present how it happened and how automation supports online stores at all stages of the customer’s lifecycle. During the presentation you will learn: what functions should marketing automation platforms dedicated for e-commerce have, in which […]
Posts from category: Marketing Automation
Only 25% of marketers use real-time personalisation, the majority – 75% – remain faithful to pre-defined strategies. Real-time personalisation is very important, among other things because customers expect it. One of the systems that helps companies with personalization is SALESmanago. Only 25% of companies use real time personalization Marketers are moving away […]
2019 was one of the most successful in the history of SALESmanago. The company joined the exclusive club of SaaS companies with 10 mln subscription ARR (only 5% of SaaS Companies achieve that level). This happened as a very intensive 3 year work on all KPIs and metrics starting from average value of new […]
In the latest G2 report on market leaders, SALESmanago maintained its position as the leading provider of Marketing Automation software. In addition, it has been ranked among the high performing solutions in the Marketing Analytics, A/B Testing and Live Chat categories. G2 is a leading business review platform for comparing business software. Every quarter […]
New technologies based on machine learning allow not only to indicate the next best offer, but to predict the customer’s shopping behavior and execute communication to him according to the previously planned scenario, before he performs the expected action. During the webinar you will learn: how predictions are created in SALESmanago, how to […]
Maintaining discipline is commonly associated with constant supervision of superiors. But what if we create a system in which the supervised are, in principle, forced to control themselves? In the 18th century, philosopher Jeremy Bentham presented a project of an ideal prison building, a panopticon, in which a guard in the middle […]
We present inspirational examples of the application of the latest and most advanced SALESmanago functions, such as: the churn and purchase prediction module, dynamic segments, product recommendations based on machine learning, Deep Behavioral Profiling. During the presentation you will learn: examples of implementations from the fashion, beauty, travel and electronics industries, ways of […]
Three emails reminding about an abandoned shopping cart increase the number of purchases by 69%, compared to just one email. With Marketing Automation, marketers are able to recover up to 5.45% of lost transactions. Only a third of customers complete the transaction Research shows that abandoned baskets are a huge problem […]
Personalisation is becoming increasingly important not only for marketers but also for customers. Despite this, companies do not use it as much as they could – during the first year after implementation, only 17% of companies implemented personalization in 4 and more channels. Personalization is important for customers Personalization is becoming […]
Only last year we launched 8 new big features and added 1420 innovations to existing solutions that help our customers to outpace their competition. Thanks to our proprietary, cutting edge technological framework, the time to market is unattainable by other vendors. We have created a special website where you can monitor all new features introduced […]
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We dove deep into the ocean of email marketing trends and facts to find out if it is still even a thing in this day and age. Unsurprisingly, it pretty much is yeah! But there’s something else we found out—there are soooo many ways to make email marketing convenient to customers, and in […]
There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact. One way that this can be achieved […]
Successful development of any activity requires effective and precise performance measurement. Surprisingly various researches and surveys point out that eCommerce marketers find their abilities in this matter lacking. In this article we will explore 4 problems and trends related to performance measurement – and point to solutions that will make your marketing stack […]
1. Name, position, in SALESmanago since… Krystian Kuta, Sales Manager for the UK & DACH region. I have been with SALESmanago since November 2018, when I started in an entry-level position. 2. Coffee, workout, meditation – how do you start your workday and get ready for conquering the world? To […]
The world has been captivated by the arrival of ChatGPT, the AI-powered language model developed by OpenAI. Everyday people are now evaluating the potential generative AI has to revolutionise various aspects of work, from its ability to produce creative ideas to its quick content generation. A true ‘game changer’ in new technology is […]
Our new Email Design Studio pushes the boundaries of engagement and Customer Intimacy in Email Marketing. Using our unique, mobile-first, state-of-the-art email designer, you will get more conversions and collect precious Zero-Party Data, which will enable you to get even closer to your customers. Email is still king in eCommerce marketing […]
The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy, and Data Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure […]
64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all. That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 ecommerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost […]
Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio. Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate […]
It might not be Polish footballer Robert Lewandowski, but Customer Success superstar Steven joins from SAP to hit the ground running at SALESmanago Lewandowski will spearhead initiatives towards Customer Success and Customer Intimacy to ensure loyalty throughout the recession Kraków, Poland, 1st February 2023: Customer Engagement Platform SALESmanago has appointed Steven Lewandowski as […]