Only 25% of marketers use real-time personalisation, the majority – 75% – remain faithful to pre-defined strategies. Real-time personalisation is very important, among other things because customers expect it. One of the systems that helps companies with personalization is SALESmanago.
Only 25% of companies use real time personalization
Marketers are moving away from traditional ways of campaigning – as much as 88% of marketers are increasingly using omnichannel strategies. In addition, most marketers are increasingly focusing on tracking the customer’s journey, through websites, social media channels or e-mail.
According to Merkle’s research, only 25% of respondents focus on real-time personalization tactics – the remaining 75% still rely on pre-defined personalization or “half measures”. Researchers note that for companies providing personalization tools, this is a field for further development.
Why is personalization so important?
The digital era has brought a change in the behavior and expectations of customers. Consumers have become accustomed to personalized offers, and what’s more, they expect it – as Accenture research shows, 91% of clients are more likely to shop at stores that provide them with relevant offers and recommendations.
To read the entire Merkle report, click here.