Sending 3 abandoned cart emails results in 69% more orders

 
 

Three emails reminding about an abandoned shopping cart increase the number of purchases by 69%, compared to just one email. With Marketing Automation, marketers are able to recover up to 5.45% of lost transactions. 

 

Only a third of customers complete the transaction

 

Research shows that abandoned baskets are a huge problem for marketers – only a third of the customers who started the purchasing process complete the transaction. 

 

The best way to get some of them back, according to Onminsend’s research, is to send three emails reminding them about an abandoned cart, which results in a 69% increase in the order compared to one email. 

 

Emails are effective when they are sent quickly 

 

What’s more, customers expect to receive abandoned cart message. Almost 60% abandoned cart emails are opened if send immediately after cart is abandoned. 

 

However, it is important to do this quickly, according to Online Consumer Trends, with every hour the chance to regain customer interest in the purchase is reduced.

 
 

SALESmanago helps ecommerce to recover abandoned baskets 

 

Marketing Automation system allows you to save up to 5.45% of transactions that would be lost. Companies that do this well can save more than twice as much as the eCommerce that are average in using Marketing Automation. 

 

If you want to find out more about how customers buy, check-out Online Consumer Trends

 

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalised experiences, across a comprehensive range of natively built and integrated marketing execution channels.

The company is based in Kraków, Poland and employs 300 highly experienced consultants, data scientists and engineers. SALESmanago works internationally via an extensive network of over 1000 reselling partners.

Get started with SALESmanago with 2 month free Proof of Concept. Register at www.salesmanago.com

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