The use of marketing automation has become an integral part of the success of the largest ecommerce companies. We present how it happened and how automation supports online stores at all stages of the customer’s lifecycle.


During the presentation you will learn:

  • what functions should marketing automation platforms dedicated for e-commerce have,
  • in which areas you should expect increases after implementation,
  • what the process of implementing automation in e-commerce looks like.


Aleksander Skałka – Marketing Automation Strategy Director

He has been leading implementation of marketing automation strategies for over 10 years now. He worked as Marketing Automation Consulting Director, being responsible for Customer Success Department and the implementation of SALESmanago for the key customers. He gained and used his experience working with companies such as Orange, Idea Bank, 4Finance, New Balance, Yves Rocher, Oriflame and many more. He manages Marketing Automation Academy that has certified over 500 marketing automation specialists across Europe. Currently he helps to introduce marketing automation strategiess for biggest e-commerce and B2C enterprises.


April 21st, 11 AM CEST


More information and registration here