It’s a marketer’s job to make us buy a product or a service. And in marketing, like in love and war, all is fair. In order to influence our shopping decisions, marketers have developed some widespread techniques that sometimes involve a little bit of manipulation or subtle subliminal messages that convince you to buy the […]
Posts from category: Marketing Automation
SALESmanago Marketing Automation commissions are on average 50% compared to average 20% on programs from other marketing automation providers, which means that you do not need to upsell your marketing services to make decent money. With SALESmanago you may scale your business the same way as if you were software company. We know the pains […]
SALESmanago took the 26th position in the Financial Times FT1000 ranking of the fastest growing companies in Europe, at the same time being number 1 in the category of MA companies. According to Datanyze, it is the second largest provider of Marketing Automation solutions for e-commerce in Europe. SALESmanago Marketing Automation offers a new generation […]
SALESmanago Marketing Automation decided to examine the state of today’s digital marketing. European Digital Marketing Survey, as that is the name for the research, drew the attention of many experts from all over Europe who agreed to take part in it. Among 300 experts there were specialists, users of Marketing Automation platforms, CEOs, CMOs, […]
Agreements with private recipients, people subscribed to the newsletter, employee data or mailing bases of our store. All this is protected. No one will be protected against the GDPR. RODO or GDPR is the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with […]
Using SALESmanago Marketing Automation software you can personalize your communication with customers by sending product recommendations adapted to their interest and behaviour, for example in a dynamic email, in our Automatic Sales Chat or in a dynamic recommendation frame on your website. To make use of those advanced features you should add a source of […]
Murator Projects with the help of SALESmanago Marketing Automation reaches the most active users thanks to segmentation with scoring, increases the effectiveness of communication thanks to automatic mailings, achieving 400% better results than the market average. About Murator Projects Murator PROJECTS is a leading Polish supplier of ready-made projects and consulting services for […]
Several dozen years ago we didn’t even imagine an engine with such computing power that would be able to reach the level of human’s potential. For all these, born before the internet took over the world, the amount of changes itself that took place is already unthinkable and impressive. The first computer ever constructed used […]
59% of the companies are already taking advantage of Marketing Automation potential. 63% of these that haven’t implemented the solution yet are willing to do that during 2018. Today the number of satisfied customers surpasses 15 000 and in April new companies joined our SALESmanago family. Drim SPAIN “DRIM” is a family business, founded […]
About GDPR The General Data Protection Regulation (GDPR) is a regulation of the European Parliament and of the Council (EU) 2016/697 adopted 27. April 2016 which intends to strengthen and unify the data protection law with regards to processing of personal data and the free movement of the data, and repealing directive 95/46/EC. Most […]
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Everybody agrees that the D2C strategy sky-rockets in the retail industry, and is, potentially, the next big thing for the manufacturers. It is seldom mentioned that it’s actually great for various eCommerce entities. Choosing the right model is key. What D2C business is For example, Andy Dune, founder of Bonobo, observed that […]
![[Tips & Tricks] A few tricks to understand customer’s profile across brands using CDP](https://blog.salesmanago.com/wp-content/uploads/2021/10/segmentNtp-1024x536.png)
The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform is perfect for a comprehensive understanding of customer profiles using diverse data. Here’s a quick guide on how to get started. When […]
SALESmanago is currently the largest independent European Customer Data and Experience Platform provider that operates across 50 countries, with over 100 Partners all over the world. Recently the platform has been chosen by some great new customers including Crocs and The Body Shop thus enriching the already impressive group of 2500 mid-market and […]
![[Tips & Tricks] Negative target group – how to extract it and what you can learn from it?](https://blog.salesmanago.com/wp-content/uploads/2021/09/mcKinsey-tt-en-1024x536.png)
Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars stretch further, and ultimately results in increased ROI. Keep reading to learn how to find negative buyer personas and what you […]
![[Tips & Tricks] 5 dazzling ways of email content personalization](https://blog.salesmanago.com/wp-content/uploads/2021/08/08-27-si-ttEn-1024x536.png)
Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails. There is […]
![[Tips & Tricks] How to build an effective multi-channel loyalty program for eCommerce?](https://blog.salesmanago.com/wp-content/uploads/2021/08/tt-1708en-1024x536.png)
Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that provide a consistent experience across multiple channels work best. How do you create an effective multi-channel loyalty program? Keep reading to discover the answer! Loyalty […]
Even if it sounds like another redundant invention, Marketing Automation increases sales for 80% of marketers (Business2Community). eCommerce is facing various challenges, and Marketing Automation is a solution for them. Your executives may be reluctant to innovate, but this article will prepare you to perfectly present MA to your CEO. The biggest […]
![[New feature] Redefine the experience of your online store with The First and Only Personal Shopping Inbox with One to One Messaging, Wish Lists, Special Offers and Recommendations.](https://blog.salesmanago.com/wp-content/uploads/2021/07/new-future-Personal-Shoping-Inboxen-1024x536.jpg)
As Econsultancy reminds us, 93% of companies saw a rise in conversion rates after implementing personalization. It’s little wonder then that companies are looking for different and cutting-edge ways to deliver website content. Personal Shopping Inbox is an innovative solution that allows you to achieve the level of personalization and shopping experience in your […]
Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]
![[Tips & Tricks] 7 Quick Pro Tips For eCommerce Dashboards Personalization](https://blog.salesmanago.com/wp-content/uploads/2021/07/tableu-tt-en-1024x536.png)
eCommerce dashboards provide real-time insight into the dynamics of online stores and allow you to quickly identify areas that require urgent action, streamlining workflows, and re-allocating resources. A well-tailored data visualization software is a valuable marketing tool. What are the best tips to personalize a dashboard? Here are a few tricks. As […]