Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]
As in the Chinese proverb, we live in interesting times that challenge us to transgress our limitations and act more effectively—to put it simply, the lean way. In this article, we outline the most urgent challenges in today’s eCommerce Marketing and provide clues on how to brace for the change that is already […]
First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]
In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month. […]
In unprecedented times of global pandemic, we have seen many behavior shifts as the pandemic enters its prolonged period. The growing digitalization of our behaviors has reached unpredicted levels of scale and demography. And there is not too much space on the screen. The battle for attention intensified. Attention is scarce. The explosion […]
We meticulously researched the latest customer trends to separate the wheat from the chaff and provide you with a reliable sense of the general direction of eCommerce’s evolution. Here is what we discovered: Customers are going mobile Customers tend to discover more products online than in stores. 55% of them prefer […]
The last touch ROAS is still dominating the attention of marketers, as a crude, but simple measurement tool. In the new privacy-dominated eCommerce landscape, this will have to change. Metrics supporting ROAS will suffer from a lack of tracking data and very limited ways of device identification. Lack of third-party cookies will only […]
A recent survey from CommerceNext shows 39% of retailers and brands are apprehensive about the new privacy, post-cookie environment. The survey also studies their strategies for navigating through it. A staggering portion of eCommerce seems to be unaware of the role zero-party data can – and will – play in this new, privacy-oriented […]
The latest earnings call by the social media giant was less than stellar pointing to the changing tide in the online advertisement space. What does it mean? On Wednesday, February 2, 2022, Facebook held their Q4 earnings call. This was not Facebook’s finest hour. They forecasted that the revenues for 2022 to be […]
Companies’ carbon footprints have become an increasingly important issue to customers, and businesses are frantically looking for ways to reduce their size. We identified 7 ways in which zero-party data may be of help in your efforts to make your business model more sustainable—both in terms of business sustainability, and the environment. Turning […]
Break free from the confines of a traditional funnel-driven approach and look as your relationship with customers develop from their perspective! Instantaneous transition from funnel to a customer journey-focused perspective, and aligning your marketing efforts with the dynamic paths customers take on their purchasing journey was never so easy and intuitive. And collaboration […]
In the rapidly evolving landscape of eCommerce Martech, a plethora of new tools enables marketers to collect massive amounts of data. But is it useful? Is it safe for your customers? Harnessing the abundance of customer data has become a vital aspect of business growth. Only by effectively collecting and activating customer data, […]
Almost all marketers plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully! In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies […]
In our latest research we asked CMOs, Heads of Marketing and Marketing Executives about various aspects of CDP utilisation. The numbers show a staggering lack of knowledge about Customer Data Platform possibilities and even main purpose. In our survey we researched a group of marketers consisting of: CMOs – 36% Head of […]
It is important to correctly represent data when trying to understand it. This is why visualization is so important in the eCommerce world. By representing data visually, we can often glean insights that would otherwise be hidden when looking at numbers and statistics alone. In this article, we will guide you through the […]
Welcome to the world of eCommerce marketing in the era of AI. For eCommerce marketers, it is crucial to adapt and acquire new skills to thrive in this AI-driven landscape. This article will walk you through the essential skills you need to possess in order to stay ahead of the game and leverage […]
Discover the top three trends in omnichannel automation for 2023. From multichannel attribution to leveraging customer data and meeting changing consumer expectations, explore how these trends empower eCommerce marketing specialists to create seamless experiences, enhance personalization, and drive growth in the dynamic world of eCommerce.
Why Email Marketing and Marketing Automation Should Be Free for All Businesses We often take for granted that we don’t need to pay for critical business tools like an email account or our daily admin tools like Google Slides, Docs, and Sheets. Yet, we are still required to pay for Email Marketing […]
In 2023, intelligent eCommerce businesses are leaning towards a CVL-ROI (Customer Lifetime Value Return on Investment) approach. Soaring “soaring pay per click and pay per lead costs make existing customers simply too valuable to lose them on trivial occasions. However, maintaining a strong and healthy customer base requires loyalty. This can only be […]
In today’s data-driven business landscape, effective customer data management is paramount for organizations seeking to gain a competitive edge. By harnessing customer data, businesses can unlock valuable insights, drive personalized experiences, and build long-lasting relationships with their customers. Explore the top trends shaping customer data management in 2023 and 2024, shedding light on […]
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