Marketers – We Stand With You | Blog SALESmanago – Customer Engagement Platform for impact-hungry eCommerce marketing teams

Why Email Marketing and Marketing Automation Should Be Free for All Businesses

We often take for granted that we don’t need to pay for critical business tools like an email account or our daily admin tools like Google Slides, Docs, and Sheets. Yet, we are still required to pay for Email Marketing and Marketing Automation modules to engage and reach our customers. We, at SALESmanago, feel these tools have been around way too long, and our research shows that a third of marketers feel email marketing tools are overpriced.

As of today, SALESmanago will #StandWithMarketers and offer a change in how we should look at Email Marketing and Marketing Automation.

From now on, when you buy SALESmanago Customer Engagement Platform, you do not pay for our enterprise-grade Email Marketing Design Studio or our best-in-class Marketing Automation. When you become a SALESmanago customer, you only pay for our intelligent Customer Data Platform.

Our Customer Data Platform is the core of what powers your Precision Execution across email and other channels and helps you drive forward the Customer Intimacy and personalisation your customers expect. It’s the foundation of the analytics and reports that gives you the Growth Intelligence insights that help you level up your customer engagement – it’s the key to unlock your marketing growth.

To show we’re serious about standing with marketers, we will also offer our enterprise-grade Email Marketing platform, with built-in OpenAI abilities, 100% free for everyone.

Why Now?

In today’s rapidly evolving digital world, where digital communication and data are vital for business success, having access to essential tools like email has become a fundamental right for marketers. Although we’re all becoming accustomed to the idea of getting software for free, communication tools still seem far behind.

Our recent survey showed us how vital Email Marketing is to marketers, but with the development of sophisticated systems like Customer Engagement Platforms like SALESmanago, we believe there is no reason for the high price tags for Email Marketing and Marketing Automation tools which have been around for so long.

Email Marketing is a marketers’ bread and butter, but it is expensive.

SALESmanago surveyed over 200 marketing leaders in Europe, and the data indicated that email marketing solutions are considered important by 60% of respondents for their overall marketing strategy.

This indicates the widespread recognition of the value that email marketing brings to businesses. However, 38% of respondents feel that they pay too much for their email marketing solution. This suggests that affordability is a concern for a significant portion of marketers.

Furthermore, the data shows that 52% of companies have invested in an email marketing solution, with 39% seeing a positive return on investment. This highlights the effectiveness of email marketing in driving results for businesses. By making email marketing and marketing automation tools free, more companies would be able to leverage these benefits and achieve a positive ROI without the financial burden.

SALESmanago Email Marketing for Free. Really FREE.

That is right. At SALESmanago, we decided to prepare a special bundle of Email Marketing tools for completely free. This will not be a demo but a fully-fledged product that will carry eCommerce businesses communications to new levels.

Free the budgets – free the possibilities.

By offering Email Marketing and Marketing Automation tools for free, SALESmanago can unburden your budgets, enabling you to allocate resources towards more advanced marketing technologies. The survey data demonstrates that 39% of senior marketers are unaware of what a Customer Data Platform (CDP) is, while 46% of respondents would be interested in investing in a CDP but need to convince their leadership. This highlights the need for businesses to have the financial freedom to explore and adopt more advanced tools, which provide improved data quality and personalized communication capabilities. With the financial freedom to invest in advanced tools like CDPs, businesses can unlock the power of data-driven marketing, gain a competitive edge, and deliver a seamless customer experience across all touchpoints.

Level the playing field.

By providing email marketing and automation tools free of charge, SALESmanago ensures that marketers have access to the basic building blocks necessary for successful campaigns. This not only levels the playing field but also promotes fair competition, particularly for small and medium-sized enterprises that may face budget constraints.

By providing free access to email marketing and automation tools, we want to make a difference. Unlock a world of possibilities for marketers. Now you can utilize these tools to communicate effectively with your audience, nurture leads, and drive Customer Intimacy.

Let us fight for your rights!

It is evident that Email Marketing and Marketing Automation should be freely accessible to all businesses. By providing these essential tools for free, we aim to empower marketers, level the playing field, and enable investments in more advanced technologies.

It’s time to embrace a world where marketers have the freedom to explore, innovate, and drive their businesses forward without the financial burden of essential marketing tools.

Learn more today about our offers and what we can do for you and your business.