In the fast-paced world of eCommerce, the journey from acquiring customers to retaining them is a challenging one. While value creation is essential, the real key to sustained growth lies in value expansion. This article explores the pivotal shift from creating value to expanding it through effective customer engagement strategies. We will also […]
In a bid to unlock the secrets behind skyrocketing sales and amplified conversions within the realm of fashion eCommerce, our recent webinar held under the auspices of Customer Experience Magazine, in partnership with SALESmanago, proved to be an enlightening rendezvous. The spotlight of the event was none other than Vinny O’Brien, the Group […]
By Pierre Bizeul, VP of Product at SALESmanago As summer is coming to an end, it is an opportune moment to reflect on what we have achieved so far this year. Undoubtedly, 2023 has brought forth its fair share of challenges across the e-Commerce industry. As a strategic partner in our customers’ success, […]
Why VTEX Connect LATAM 2023 is THE Ecommerce Event of the Year Cutting-Edge Insights: Industry experts from Dior, Reeboks, Levis and many more, hear what is shaping the future of ecommerce in Latin America. Networking Extravaganza: VTEX Connect LATAM 2023 is more than just a conference; it has ample networking opportunities, enabling […]
In the fast-paced world of eCommerce marketing, a clash of two seemingly contrasting values has taken center stage: the creative charm of Barbie and the analytical prowess o f J. Robert Oppenheimer. Picture this: a marketing specialist – a vibrant, colorful persona like Barbie, exuding creativity and charm. But beneath the vivid exterior […]
In today’s digital age, beauty eCommerce has witnessed remarkable growth. However, with this success comes a growing concern among customers about the security of their personal data. In order to foster trust and confidence between beauty brands and their customers, leveraging zero-party data has emerged as a key strategy. This article explores the […]
The world of eCommerce has experienced tremendous growth in recent years, revolutionizing the way we shop for various products. One sector that has particularly thrived in this digital landscape is the home and garden industry. As more consumers turn to online platforms for their home improvement and gardening needs, businesses in this sector […]
The notion that “marketing is changing” turns out to be oversimplified. The gap between the technologies available and eCommerce companies capability to adapt them is growing exponentially, making the tools, seemingly at your fingertips, a sci-fi superpowers you are not ever going to possess. This, in turn, frustrates the marketers, instilling a sense […]
1. How has SALESmanago changed since you came to work here? Five years is a long time, so there have been changes in almost every aspect: procedures, team members, tasks performed, benefits, the place where work is done, and how the meetings are held—including the whole hybrid experience. Each new person joining […]
Customer engagement stands as the lifeblood of Ecommerce business’s growth, yet countless companies struggle to master it effectively. Whether it’s messy data, limited resources, or a lack of expertise, these obstacles can hinder our progress. While many companies excel at creating value for their customers, the true key to sustaining a robust growth […]
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