![[Tips & Tricks] A few tricks to understand customer’s profile across brands using CDP](https://blog.salesmanago.com/wp-content/uploads/2021/10/segmentNtp-1024x536.png)
The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform is perfect for a comprehensive understanding of customer profiles using diverse data. Here’s a quick guide on how to get started. When […]
SALESmanago is currently the largest independent European Customer Data and Experience Platform provider that operates across 50 countries, with over 100 Partners all over the world. Recently the platform has been chosen by some great new customers including Crocs and The Body Shop thus enriching the already impressive group of 2500 mid-market and […]
![[Tips & Tricks] Negative target group – how to extract it and what you can learn from it?](https://blog.salesmanago.com/wp-content/uploads/2021/09/mcKinsey-tt-en-1024x536.png)
Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars stretch further, and ultimately results in increased ROI. Keep reading to learn how to find negative buyer personas and what you […]
![[Tips & Tricks] 5 dazzling ways of email content personalization](https://blog.salesmanago.com/wp-content/uploads/2021/08/08-27-si-ttEn-1024x536.png)
Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails. There is […]
![[Tips & Tricks] How to build an effective multi-channel loyalty program for eCommerce?](https://blog.salesmanago.com/wp-content/uploads/2021/08/tt-1708en-1024x536.png)
Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that provide a consistent experience across multiple channels work best. How do you create an effective multi-channel loyalty program? Keep reading to discover the answer! Loyalty […]
Even if it sounds like another redundant invention, Marketing Automation increases sales for 80% of marketers (Business2Community). eCommerce is facing various challenges, and Marketing Automation is a solution for them. Your executives may be reluctant to innovate, but this article will prepare you to perfectly present MA to your CEO. The biggest […]
![[New feature] Redefine the experience of your online store with The First and Only Personal Shopping Inbox with One to One Messaging, Wish Lists, Special Offers and Recommendations.](https://blog.salesmanago.com/wp-content/uploads/2021/07/new-future-Personal-Shoping-Inboxen-1024x536.jpg)
As Econsultancy reminds us, 93% of companies saw a rise in conversion rates after implementing personalization. It’s little wonder then that companies are looking for different and cutting-edge ways to deliver website content. Personal Shopping Inbox is an innovative solution that allows you to achieve the level of personalization and shopping experience in your […]
Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]
![[Tips & Tricks] 7 Quick Pro Tips For eCommerce Dashboards Personalization](https://blog.salesmanago.com/wp-content/uploads/2021/07/tableu-tt-en-1024x536.png)
eCommerce dashboards provide real-time insight into the dynamics of online stores and allow you to quickly identify areas that require urgent action, streamlining workflows, and re-allocating resources. A well-tailored data visualization software is a valuable marketing tool. What are the best tips to personalize a dashboard? Here are a few tricks. As […]
![[Tips & Tricks] 3 Out-of-the-box Ideas For Personalizing B2C Emails](https://blog.salesmanago.com/wp-content/uploads/2021/07/tips-tricks-saleCycle0607en-1024x536.png)
Email marketing plays an extremely important role in the B2C sector. It helps you stay in touch with your customers, make sales efficiently and build relationships and loyalty. A few simple tricks help boost this communication and quickly tailor messages to specific audiences in a clever way. Here are 3 uncommon ideas for […]
