Zero-party data is the best way to engage audience groups to interact with your brand. The information your customers give you about their preferences, interests, or demographics is the perfect foundation for marketing activities that will really matter to them. Here are 5 robust examples of how to turn zero-party data into marketing gold. […]
Posts from category: tips & tricks
The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available. Almost half (49%) of respondents believe that data privacy is […]
The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform is perfect for a comprehensive understanding of customer profiles using diverse data. Here’s a quick guide on how to get started. When […]
Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars stretch further, and ultimately results in increased ROI. Keep reading to learn how to find negative buyer personas and what you […]
Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails. There is […]
Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that provide a consistent experience across multiple channels work best. How do you create an effective multi-channel loyalty program? Keep reading to discover the answer! Loyalty […]
eCommerce dashboards provide real-time insight into the dynamics of online stores and allow you to quickly identify areas that require urgent action, streamlining workflows, and re-allocating resources. A well-tailored data visualization software is a valuable marketing tool. What are the best tips to personalize a dashboard? Here are a few tricks. As […]
Email marketing plays an extremely important role in the B2C sector. It helps you stay in touch with your customers, make sales efficiently and build relationships and loyalty. A few simple tricks help boost this communication and quickly tailor messages to specific audiences in a clever way. Here are 3 uncommon ideas for […]
Building an omnichannel experience is slowly becoming the market standard in e-commerce. One of the premises of this trend is to create a consistent experience in all channels and throughout all touch points between the customer and the brand. One of the most useful tools in the implementation of this idea is dynamic […]
Implementation of a marketing strategy is quite a challenge. Before you start reaping the rewards, you need to prepare and plan thoroughly. During execution of tasks you must also keep your eye on the ball, because while running several campaigns at once even the best marketing specialist can easily get lost. Command Center […]
![[New Feature] Unlock Deep Behavioral Personalization with Product Collections](https://blog.salesmanago.com/wp-content/uploads/2024/03/1-3-1024x536.png)
Explore the capabilities of Product Collections and harness the potential of deep behavioral personalization. Learn about individual customer-product relationships, shape personalized campaigns, foster customer loyalty, and redefine your marketing playbook. In a market saturated with a multiverse of data, Product Collections emerges as a comprehensive bridge between eCommerce platforms and SALESmanago. It […]
In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States. Let’s delve into […]
In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential. You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds […]
When it encountered a growth plateau, Pitbull West Coast was already making waves with its unique blend of streetwear and sportswear. The challenge was clear: how to leverage technology to transcend traditional marketing limitations and truly connect with their audience. Opting for SALESmanago stemmed from the limitations of the previous system. The […]
In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future […]
Crave to be where the action is? Step right up and join the ranks of the trailblazers in the SALESmanago Innovation Collective – a community of active users who are at the forefront of our development. The Innovation Collective is a dedicated advisory group of active users and partners who have expressed […]
Major players like Google and Yahoo are introducing new rules for bulk email senders, setting the stage for a more secure and efficient email environment. This shift brings challenges for businesses, particularly B2B organizations, as they grapple with stricter thresholds for reported spam rates. You can suffer in these latest knots and fetters […]
By leveraging Salesmanago’s tools, Spal Ferrara saw remarkable enhancement in lead generation, contact base management, revenue stimulation and content deliverability, resulting in increased user loyalty and engagement. SPAL is a professional football club based in Ferrara, Emilia-Romagna, Italy. The team currently plays in Serie C, the third tier of the Italian football […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement Observing trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose the influence to […]
Unattainable results? Not in our book. The synergy between PORTA KMI POLAND and SALESmanago is a living testament to that. PORTA has been opening doors across Europe for three decades, not just literally, but also via innovation and design. PORTA’s path as a leading Polish brand in door manufacture and distribution reflects […]