Forgetting curve is a way back confirmed phenomenon of human brain. It turns out that most of us forget 79% of new information within a few days since learning about it. For entrepreneurs, it means that their potential clients forget most information received in marketing and sales activities or they even blow completely info existence. […]
The number of businesses and persons around the world taking advantage of Marketing Automation grows day in, day out. Does making brand new technologies available to marketers lets them work better and influences their performance? Essentially not, and that’s why it’s so important for a purchase of a new tool to go together with the […]
Marketing and sales automation is possible thanks to person’s behavior identification and monitoring on WWW page and in communication channels. Automation works by reacting to those behaviors and carrying out actions, stated in automation principles. That’s why, working with Marketing Automation, one should place emphasis on identification of highest possible number of contacts. In this […]
Main purpose of each implementation and new purchase in the company is upswing of the revenue, which is achieved by effectiveness increase or gaining new prospects. According to RazorSocial’s Ian Cleary research, Marketing Automation implementation results in revenue increase in 80-85% cases, depending on the system chosen.
One of the biggest challenges a marketer faces in e-commerce is driving visitors to WWW page. The challenge is not only number of visitors but their matching to the shop offer. A marketer confronts wide range of possibilities to choose from and needs to pick those channels that will bring clients to the business. MarketingSherpa […]
In an international Marketing Automation market we can observe specialized and sophisticated solutions, with wide spectrum of functionality. When picking up the right tool for your business, you’ll face a tough task: to find a system, which will secure all your needs, at a fair price and ready for further development in the future. Not […]
Marketo, one of Marketing Automation industry leaders, carried out their own research concerning the use of technology in marketing. According to their study, 43% of small businesses, which employ up to 50 persons, do not implement e-mail Marketing systems. However, in bigger companies, Marketing Automation systems are natural choice and are used to pursue more […]
Contacts division into groups with comparable interests is a right step, as it helps to efficiently tailor the content sent to the needs of our potential and current clients. The messages sent to particular contacts and subject tailored to them, turn out to reach much higher opening and click ratings and in addition, significantly increase […]
Two weeks ago we discussed initial processes to be taken by rookies implementing Marketing Automation. We hope you found those tips useful and helpful to understand basic principles and rules when activating a new marketing solution. As we are familiar with the first steps, now it’s time to move on to higher level activities. Today, […]
Marketing Automation keeps growing. It’s been the fastest developing software sector for marketing and sales. However, despite its quick growth and huge prospects, it’s still relatively unexplored among industries not being purely technological. Marketing Automation can be implemented in practically every industry and boost company market position. Below, we introduce 6 industries, which could profit […]
![[Tips & Tricks] 7 Quick Pro Tips For eCommerce Dashboards Personalization](https://blog.salesmanago.com/wp-content/uploads/2021/07/tableu-tt-en-1024x536.png)
eCommerce dashboards provide real-time insight into the dynamics of online stores and allow you to quickly identify areas that require urgent action, streamlining workflows, and re-allocating resources. A well-tailored data visualization software is a valuable marketing tool. What are the best tips to personalize a dashboard? Here are a few tricks. As […]
![[Tips & Tricks] 3 Out-of-the-box Ideas For Personalizing B2C Emails](https://blog.salesmanago.com/wp-content/uploads/2021/07/tips-tricks-saleCycle0607en-1024x536.png)
Email marketing plays an extremely important role in the B2C sector. It helps you stay in touch with your customers, make sales efficiently and build relationships and loyalty. A few simple tricks help boost this communication and quickly tailor messages to specific audiences in a clever way. Here are 3 uncommon ideas for […]
![[New Feature] Engage customers with Web Push Notifications 2.0: One to one, AI rich content, no code, multilanguage and fully CDP driven.](https://blog.salesmanago.com/wp-content/uploads/2021/07/gravitec30-06-1024x536.png)
According to Gravitec, Push notifications can bring you an ROI of up to 2200% and increase your daily traffic by up to 25%. How’s that possible? Web Push Notifications are fast, versatile, dynamic and extend the brand’s reach. No wonder that MarTech companies go an extra mile to make them even more unbeatable […]
SALESmanago, a leading Customer Data and Experience Platform (CDXP) provider in Europe & USA and Encircl LLC, a fully owned US subsidiary of Aghreni Technologies Pvt Ltd, headquartered in Bengaluru, India, owner of the popular brand ‘Kenscio’ and a leading Digital Marketing products and services company serving customers globally announced the marketing and support partnership to promote […]
![[Tips & Tricks] Masterclass of dynamic Omnichannel excellence](https://blog.salesmanago.com/wp-content/uploads/2021/06/tips-tricks-abarden2306En-1024x536.png)
Building an omnichannel experience is slowly becoming the market standard in e-commerce. One of the premises of this trend is to create a consistent experience in all channels and throughout all touch points between the customer and the brand. One of the most useful tools in the implementation of this idea is dynamic […]
![[New Feature] AI, no-code Hyper Segmentation goes beyond traditional segmentation with real-time high propensity, churn customer identification and one click availability across all execution channels](https://blog.salesmanago.com/wp-content/uploads/2021/06/new-future-custhyper-1024x536.jpg)
As Campaign Monitor reminds us, segmented campaigns can lead to a 760% increase in revenue. What’s more, segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue goal. Hyper Segmentation […]
SALESmanago continues high growth in the mid market enterprise segment and in the first half of 2021 has acquired over 100 new customers such as Burger King and Havaianas, TYR, The Body Shop, Wurth and AIWA. The key reasons customers choose SALESmanago include best on the market Time-to-Value (2 months) and seamless natively […]
That often misunderstood and downplayed role of Chief Customer Officer can help you make a real difference in your business. Learn exactly what the CCO role is and how to leverage its potential. What is a CCO? We’ve become accustomed to positions such as CEO, CMO, or CTO. However, in recent […]
![[Tips & Tricks] 12 tricks to turn Command Center into a tool for marketing strategy execution](https://blog.salesmanago.com/wp-content/uploads/2021/05/apsis31maja1-1024x536.png)
Implementation of a marketing strategy is quite a challenge. Before you start reaping the rewards, you need to prepare and plan thoroughly. During execution of tasks you must also keep your eye on the ball, because while running several campaigns at once even the best marketing specialist can easily get lost. Command Center […]
Business Intelligence (BI) is a process that uses a variety of tools to help companies collect, analyze, present, and integrate data to produce actionable insights. With as many as 46% of companies using BI tools as a key part of their business strategy, learn about the importance of BI for your company’s growth. […]
