Forgetting curve is a way back confirmed phenomenon of human brain. It turns out that most of us forget 79% of new information within a few days since learning about it. For entrepreneurs, it means that their potential clients forget most information received in marketing and sales activities or they even blow completely info existence. […]
Posts from category: SALESmanago
The number of businesses and persons around the world taking advantage of Marketing Automation grows day in, day out. Does making brand new technologies available to marketers lets them work better and influences their performance? Essentially not, and that’s why it’s so important for a purchase of a new tool to go together with the […]
Marketing and sales automation is possible thanks to person’s behavior identification and monitoring on WWW page and in communication channels. Automation works by reacting to those behaviors and carrying out actions, stated in automation principles. That’s why, working with Marketing Automation, one should place emphasis on identification of highest possible number of contacts. In this […]
Main purpose of each implementation and new purchase in the company is upswing of the revenue, which is achieved by effectiveness increase or gaining new prospects. According to RazorSocial’s Ian Cleary research, Marketing Automation implementation results in revenue increase in 80-85% cases, depending on the system chosen.
One of the biggest challenges a marketer faces in e-commerce is driving visitors to WWW page. The challenge is not only number of visitors but their matching to the shop offer. A marketer confronts wide range of possibilities to choose from and needs to pick those channels that will bring clients to the business. MarketingSherpa […]
In an international Marketing Automation market we can observe specialized and sophisticated solutions, with wide spectrum of functionality. When picking up the right tool for your business, you’ll face a tough task: to find a system, which will secure all your needs, at a fair price and ready for further development in the future. Not […]
Marketo, one of Marketing Automation industry leaders, carried out their own research concerning the use of technology in marketing. According to their study, 43% of small businesses, which employ up to 50 persons, do not implement e-mail Marketing systems. However, in bigger companies, Marketing Automation systems are natural choice and are used to pursue more […]
Contacts division into groups with comparable interests is a right step, as it helps to efficiently tailor the content sent to the needs of our potential and current clients. The messages sent to particular contacts and subject tailored to them, turn out to reach much higher opening and click ratings and in addition, significantly increase […]
Two weeks ago we discussed initial processes to be taken by rookies implementing Marketing Automation. We hope you found those tips useful and helpful to understand basic principles and rules when activating a new marketing solution. As we are familiar with the first steps, now it’s time to move on to higher level activities. Today, […]
Marketing Automation keeps growing. It’s been the fastest developing software sector for marketing and sales. However, despite its quick growth and huge prospects, it’s still relatively unexplored among industries not being purely technological. Marketing Automation can be implemented in practically every industry and boost company market position. Below, we introduce 6 industries, which could profit […]
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Everybody agrees that the D2C strategy sky-rockets in the retail industry, and is, potentially, the next big thing for the manufacturers. It is seldom mentioned that it’s actually great for various eCommerce entities. Choosing the right model is key. What D2C business is For example, Andy Dune, founder of Bonobo, observed that […]
![[Tips & Tricks] A few tricks to understand customer’s profile across brands using CDP](https://blog.salesmanago.com/wp-content/uploads/2021/10/segmentNtp-1024x536.png)
The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform is perfect for a comprehensive understanding of customer profiles using diverse data. Here’s a quick guide on how to get started. When […]
SALESmanago is currently the largest independent European Customer Data and Experience Platform provider that operates across 50 countries, with over 100 Partners all over the world. Recently the platform has been chosen by some great new customers including Crocs and The Body Shop thus enriching the already impressive group of 2500 mid-market and […]
![[Tips & Tricks] Negative target group – how to extract it and what you can learn from it?](https://blog.salesmanago.com/wp-content/uploads/2021/09/mcKinsey-tt-en-1024x536.png)
Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars stretch further, and ultimately results in increased ROI. Keep reading to learn how to find negative buyer personas and what you […]
![[Tips & Tricks] 5 dazzling ways of email content personalization](https://blog.salesmanago.com/wp-content/uploads/2021/08/08-27-si-ttEn-1024x536.png)
Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails. There is […]
![[Tips & Tricks] How to build an effective multi-channel loyalty program for eCommerce?](https://blog.salesmanago.com/wp-content/uploads/2021/08/tt-1708en-1024x536.png)
Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that provide a consistent experience across multiple channels work best. How do you create an effective multi-channel loyalty program? Keep reading to discover the answer! Loyalty […]
Even if it sounds like another redundant invention, Marketing Automation increases sales for 80% of marketers (Business2Community). eCommerce is facing various challenges, and Marketing Automation is a solution for them. Your executives may be reluctant to innovate, but this article will prepare you to perfectly present MA to your CEO. The biggest […]
![[New feature] Redefine the experience of your online store with The First and Only Personal Shopping Inbox with One to One Messaging, Wish Lists, Special Offers and Recommendations.](https://blog.salesmanago.com/wp-content/uploads/2021/07/new-future-Personal-Shoping-Inboxen-1024x536.jpg)
As Econsultancy reminds us, 93% of companies saw a rise in conversion rates after implementing personalization. It’s little wonder then that companies are looking for different and cutting-edge ways to deliver website content. Personal Shopping Inbox is an innovative solution that allows you to achieve the level of personalization and shopping experience in your […]
Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]
![[Tips & Tricks] 7 Quick Pro Tips For eCommerce Dashboards Personalization](https://blog.salesmanago.com/wp-content/uploads/2021/07/tableu-tt-en-1024x536.png)
eCommerce dashboards provide real-time insight into the dynamics of online stores and allow you to quickly identify areas that require urgent action, streamlining workflows, and re-allocating resources. A well-tailored data visualization software is a valuable marketing tool. What are the best tips to personalize a dashboard? Here are a few tricks. As […]