Customers tend to leave the store if they are not able to find offers and information relevant to them. If you are not able to catch their attention, it’s very likely you will lose them. With that in mind, we developed a new, advanced designer which will allow you to create custom, personalized […]
Posts from category: new features
We are proud to announce an all-encompassing expansion to the SALESmanago personalization features with Conditional Content. It enables adjusting parts of your emails to perfectly fit the interest of diverse recipient groups of the same campaign. Simply define what user segments should get different offers and information and increase your email marketing’s effectiveness. […]
The intensive work we do with our Customer Advisory Board consisting of over 100 CMOs, results in the rapid development of new functionalities. We see to it that our clients are always one step ahead of the competition. The second quarter was thus far very fruitful in new, key developments, oriented predominantly towards […]
We are implementing a suite of new functionalities in our Live Chat specifically designed for large eCommerces, working with thousands of users each day. The SALESmanago Live Chat now offers an array of functions to manage the flow of the conversations with your consultants more efficiently, speed up the process of giving your […]
Email campaigns continue to be one of the most effective tools in marketing all the while being updated with new possibilities, like advanced personalization or A/B/X tests. As these new methods become available, it can be cumbersome to keep track of all aspects of your campaigns. This is exactly why we’re introducing a […]
Use a new dimension of analytics in your communication strategy and execute marketing campaigns and automation processes based on predictions of our AI & Machine Learning engine. Increase customer retention and lifetime value by predicting the next customer purchase or their churn and sending perfectly tailored offers at the right time and through […]
Mobile users generate 66% of Internet traffic and 79% of them make their shopping decisions based on offers sent via mobile messaging apps and SMS. We introduce totally new Mobile Marketing in SALESmanago, which extends your mobile campaigns’ capabilities with new channels – Whatsapp and Viber. Mobile messaging is still one of the […]
Did you know that 83% of buyers prioritize the opinion of other customers over advertising? Moreover, 77% of visitors to your website won’t make purchasing decisions before reading other user reviews. Amazon makes it easier for customers to make purchasing decisions by showing a cross-section of positive and negative opinions, while Booking.com informs […]
Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Dynamic segments allow you to: Use reach data on transactions and visits in your store to […]
Insights from Pierre Bizeul, VP of Product Recently, I experienced firsthand the transformative power of AI in creating personalized content. As a parent, I often find myself seeking new ways to engage and entertain my one-year-old. When tasked with crafting a bedtime story, I turned to AI for help. By simply inputting […]
by Greg Błażewicz, CEO Today, we will look at the notion of Customer Data Debt (CDD), its ramifications, and a strategic collaboration between CDP suppliers and eCommerce organizations to gradually eliminate the effects of data debt. The role of Customer Data Platforms (CDPs) has become increasingly vital for businesses aiming to […]
by Sergiusz Olszewski, Product Operations Manager As we approach the holiday season, the concept of the advent calendar—a special calendar used to count down the days to Christmas—becomes a staple in many households. But what if we could harness this same sense of anticipation and excitement in our email marketing? Enter the […]
Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data. About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]
Ladies and gentlemen, gather ’round, and let’s talk about the season that’s about to descend upon us – the notorious “F-word.” No, not that F-word; we’re talking about the one that rhymes with “Smack Shmriday” – you know, the day when shoppers sharpen their elbows and prepare for retail combat. But this year, […]
scroll down for the video recording In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities. This article is a summary of Scott Brinker’s […]
Predictive analytics in SALESmanago and how to leverage it in campaigns and customer segmentation Predictive analytics leverages historical data, statistical algorithms, and AI technology to forecast future events and outcomes, giving businesses a crystal ball for success. From creating personalized shopping experiences based on past behavior to optimizing inventory management and […]
In the ever-evolving landscape of eCommerce, businesses are constantly seeking innovative ways to enhance their competitive edge. One of them has emerged as a game-changer. The role of predictive analytics in eCommerce is multi-faceted and critical for the industry’s growth and success. A Crystal Ball for Marketers? Predictive analytics is a […]
The ability to swiftly adapt, customize, and orchestrate marketing efforts has always been a trend, but recent advancements have made it a true blast. This article will explore what composability means in the context of eCommerce, its relation to Customer Data Platforms (CDPs) and marketing automation, and how the concept of an end-to-end […]
October 18th at 2 PM CEST – event you simply cannot miss. Join us for the next edition of the eCommerce Innovate Confab and go beyond the horizons with AI, Composability and Customer Data. This online conference will feature the godfather of MarTech, the author of the famous martech landscape and VP […]