Posts from category: Marketing Automation


Poor ecommerce personalization? Don’t risk losing 38% of customers!

    Providing ecommerce services is not easy – being consistent and delivering effective cross-channel communication to your customers? It can be and it’s totally worth it. Implementing personalization in your marketing strategy is the key to increase your profits by at least 15%.   What’s the matter with this personalization?    Basically, ecommerce personalization […]

[Case Study] Ania Kruk is personalizing it’s marketing communication and achieves a 62% growth of conversion thanks to the use of AI recommendations and precise targeting of their content to the selected customer groups.

  Ania Kruk is a company started by siblings – Wojtek and Ania Kruk in 2012. They are representatives of the fifth generation of famous jewelers Kruk family with nearly 200 years of tradition. Since the beginning the brand combines opposites: a long tradition with the freshness of the new generation and precious materials with […]

The 4 golden rules of effective mobile ads

  Over 50% of total web traffic is generated by mobile users and 80% of people used mobile device to search the internet in 2019. Adjusting ad campaigns to mobile users seems to be something obvious, but not always is. Can you afford not to optimize your mobile ads?   The mobile ads market value […]

SALESmanago named a leader in Account Data Management & Personalization categories in the latest G2Crowd rankings.

In the latest G2 report on market leaders, SALESmanago maintained its position as the leading provider of Marketing Automation software. Moreover. We’ve been also ranked among the high performing Europe solutions in the Marketing Analytics category. Customer satisfaction is the best measure of our product quality.   G2 is a leading business review platform for […]

[Case Study] Aumaerk generates 8% of all transactions thanks to intelligent abandoned cart recovery automation campaign as well as an increased website traffic conversion rate by 240% with automated lead generation popups.

  Aumaerk is one of the largest and most recognized German meat producers, supplying the most prestigious restaurants and michelin-star chefs worldwide. They manufacture extremely high quality meat in a way that makes it as easy and quick as possible to prepare for their customers.   Challenges Balancing B2B and Ecommerce business needs between restaurants […]

[Case Study] Milworld implements dynamic product retargeting and achieves a 500% higher opening rate and 1000% higher click rate compared to its email campaigns. Because of the automatic contact activation process, the company manages to re-engage 25% of their clients.

  Milword is a military and tourist shop for all lovers of various types of activity, people practicing survival, hunters, fishermen, globetrotters, travelers, as well as ordinary tourists. Their wide offer includes brands such as Surplus, Brandit, 5.11, Jack Pyke, Highlander. Many years of experience contribute to satisfying care for every customer not only through […]

AS Roma chooses SALESmanago as marketing automation solution

  AS Roma, one of the most recognizable football brands, decided to implement SALESmanago Marketing Automation platform to manage personalized multichannel campaigns and customer experience.   AS Roma joins the group of the world’s top innovative sports clubs who are boldly exploring the new era of digital marketing. “We are extremely glad that AS Roma […]

[Case Study] Perlas Network achieves open rates in email communication at a level above 80% thanks to the use of extensive segmentation use of dynamic emails.

  Perlas Network operates a broad retail network (with over 2000 points of sale) and provides services in the areas of sales, promotion, marketing, customer service, IT and more. The company also offers online lottery services, and it designs, produces and develops products for lotteries.   Challenges Building relationship with customers and increasing retention. Monitoring […]

Top 3 Trends in Omnichannel Automation to Follow
Top 3 Trends in Omnichannel Automation to Follow

Discover the top three trends in omnichannel automation for 2023. From multichannel attribution to leveraging customer data and meeting changing consumer expectations, explore how these trends empower eCommerce marketing specialists to create seamless experiences, enhance personalization, and drive growth in the dynamic world of eCommerce.

Marketers – We Stand With You
Marketers – We Stand With You

    Why Email Marketing and Marketing Automation Should Be Free for All Businesses   We often take for granted that we don’t need to pay for critical business tools like an email account or our daily admin tools like Google Slides, Docs, and Sheets. Yet, we are still required to pay for Email Marketing […]

Top 7 trends in Customer Data Management in 2023 and 2024
Top 7 trends in Customer Data Management in 2023 and 2024

    In today’s data-driven business landscape, effective customer data management is paramount for organizations seeking to gain a competitive edge. By harnessing customer data, businesses can unlock valuable insights, drive personalized experiences, and build long-lasting relationships with their customers. Explore the top trends shaping customer data management in 2023 and 2024, shedding light on […]

[New feature] Turn raw data into a fully functional contact database on your first attempt using the error-proof guidance of our Contact Import Wizard
[New feature] Turn raw data into a fully functional contact database on your first attempt using the error-proof guidance of our Contact Import Wizard

Introducing the Contact Import Wizard: your smooth start to a CDP adventure. Import contacts effortlessly with innovative mapping and fail-safe mechanisms. Transform raw data into a bespoke, functional database. Gain independence from IT and optimize marketing efforts. Import, tag, and correct data quickly for remarkable results.

Lean not Lazy: How to Avoid Overreliance on AI in Marketing
Lean not Lazy: How to Avoid Overreliance on AI in Marketing

    In the fast-paced world of eCommerce, where customer expectations are higher than ever, marketers are constantly seeking innovative ways to drive engagement and deliver personalized experiences. One technology that has gained significant traction is AI. This powerful tool harnesses the potential of artificial intelligence to automate processes, enhance personalization, and streamline marketing efforts. […]

Agile marketing: What it is and why marketers should care
Agile marketing: What it is and why marketers should care

    Agile marketing is having a moment. According to AgileSherpas over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% of respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year. You will find more […]