A new year always feel like an opportunity to start over or improve – both in our personal and professional lives. Your digital marketing strategy should be no different; new changes and developments in tech and customer expectations are happening all the time, and we need to be vigilant in order to know the best […]
Posts from category: Marketing Automation
2017 just flew by. It was like yesterday when we announced our plans for Q1 2017. Today we stand on the edge of 2018 – ready to summarize what we have achieved during the past 12 months. The passing year’s hall-mark was, undoubtedly, a complete redefinition of well-known tools, such as Live Chat or Drag […]
Christmas Eve. The office resembles an egg salad on the very hot summer day. The atmosphere is rather casual, gifts were sent a week ago. The most important customers already received your wishes via phone. There’s only one thing left! You must prepare an e-card with a Christmas tree, Baby Jesus, or the First Star, […]
Hey, Marketer! Do you feel lost among all these theories, trends and marketing techniques? Are you disappointed by the lack of measurable results? Hey, Chief Marketing Officer! Are you tormented by a thought that your protegees are not sure what they are doing and how they should use the tools that costed your company bazillions of […]
Marketing Automation market is growing at fast pace and the growth dynamics will be kept up or even accelerates in the perspective of a few years. Up to 67% of Marketing Leaders use Marketing Automation platforms. In the next two years, an additional 21% of Marketing Leaders plan to join them*. But how the revenue […]
GDPR, otherwise known as „General Data Protection Regulation” will take effect directly in all EU countries starting from May 25, 2018. This Regulation will apply to all economic operators processing personal data for the purpose of their business activities. Let’s start with 5 things you must know about GDPR: Your data (personal data […]
So you think you can automate, right? You bought a marketing automation platform license, made a database import, and even implemented the tracking code on your website. Is there anything that could stop you from becoming the new Jeff Bezos? Unfortunately, there are some common yet severe mistakes you can unwillingly make while implementing your […]
Here’ s a shot out of a cannon. One of the most important parameters in email marketing is OR – that stands for open rates. Along with the clickthrough rate (CTR), this measurement allows you to quickly estimate whether the content sent to the recipients triggers the desired response. OR – open rate – informs […]
Every month we grow stronger. It is with a great pleasure that we welcome new brands among our clients. We love to observe the huge diversity of the industries they are originated from. It confirms our hypothesis: each and every company can use marketing automation improve their results, implement new strategies followed by achieveing spectacular […]
There are many kinds of people in this world – we apply a different approach to understanding our surroundings, our learning methods differ, and also we process the information in multiple ways. That’s why you need to find out what works best for you. Automation processes are nothing more than a string of consecutive logical events, activated […]
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![[Tips & Tricks] 3 different Loyalty Program strategies for Acquisition & Retention of customers](https://blog.salesmanago.com/wp-content/uploads/2021/03/rece1-1024x536.jpg)
Many big brands over the world have a problem finding the balance between acquiring new customers and maintaining regular ones. Statistically, about 44% of companies have a greater focus on customer acquisition strategy, and only 18% concentrate on retention (Huify). It’s kinda strange that efforts to improve retention are often put on the […]
Giving negative feedback might be a tough nut to crack for both, the employee and the employer. We collected our pearls of wisdom in a short, concise guide to master the art of giving constructive opinions on one’s work. Not the first time, not the last Whoever has not had tears […]
![[New feature] SALESmanago launches Cinderella AI – Visual Products Search and Recommendations](https://blog.salesmanago.com/wp-content/uploads/2021/02/dobloga-bl-visual-1-1024x536.jpg)
3 ‘Vs’ of the future are often mentioned when discussed further-development of advanced marketing strategies and technologies. Two V’s we’ve already covered – first as for video – events monitoring related to players, and second for voice – AI Voice Search. The third one, visual, has just arrived – Cinderella AI – Visual […]
![[Tips & Tricks] 3 ways to create custom search engine campaigns with AI Search Engine Turbocharger](https://blog.salesmanago.com/wp-content/uploads/2021/02/tt-główny-1024x536.jpg)
72% of websites completely fail to meet expectations for search results (BigCommerce). Basic eCommerce search engines are not able to understand and deliver relevant results, especially when 34% of users search for non-product related content (Baymard). The new SALESmanago solution answers these problems. Search Engine Turbocharger is a mechanism which supports the operation of […]
According to Accenture statistics, AI will boost profitability by 38% and generate $14 trillion of additional revenue by 2035. Using product recommendations gives approx. 500% higher conversions compared to the generic offer. There are not many credible sources describing how the various recommendation engines work and which algorithms are more effective, hence we […]
According to McKinsey research 76% of consumers changed the way they shop due to the pandemic. The world is slowly saying goodbye to cookies (Google and Apple too). That means that marketers will face completely new challenges with delivering personalized customer experiences. But there is good news about it too since now to […]
The fact is, marketing is based on human behaviors. Psychological principles used in business are probably countless. Reciprocity norm is one of them. It is based on mechanisms of mutuality and wanting to return the favor. Coupons or free gifts in your shopping cart are not just a polite gesture of the company. […]
Full overview of the efficiency of your marketing campaigns in one Automation Processes Dashboard
![[NEW FEATURE] <br> Full overview of the efficiency of your marketing campaigns in one Automation Processes Dashboard](https://blog.salesmanago.com/wp-content/uploads/2021/02/unnamed-1-1024x536.jpg)
37% of (EmailMonday) marketers believe that one of the most important possibilities of marketing automation strategy is to measure its performance. By considering that 75% (MooSend) of email revenue comes from personalized campaigns, we have realized that the key feature of SALESmanago system analytics is easy access to the most important statistics of […]
Remote work was known even before the marvelous year of 2020, when folks were mostly thrilled to have this one or two days a week in a home office, laying with their laptops under blankets, wearing pajamas instead of elegant blazers, and eating snacks during the work. When the situation drastically changed at […]
![[Tips & Tricks] How to create an omnichannel marketing campaign for a dedicated group of customers?](https://blog.salesmanago.com/wp-content/uploads/2021/01/tt-7-1-1024x536.jpg)
As many as 74% of enterprise companies are actively looking for new use-cases to increase the level of process automation in their business (ThinkAutomation). At SALESmanago, we are constantly developing the possibilities of planning and implementing a multi-channel Customer Journey in order to maximize the probability of making a purchase. Now, thanks to […]