[NEW FEATURE]
Full overview of the efficiency of your marketing campaigns in one Automation Processes Dashboard

 
 

37% of (EmailMonday) marketers believe that one of the most important possibilities of marketing automation strategy is to measure its performance. By considering that 75% (MooSend) of email revenue comes from personalized campaigns, we have realized that the key feature of SALESmanago system analytics is easy access to the most important statistics of automatic multi-channel campaigns. And there it is – a new Automation Process Dashboard for SALESmanago customers.

 

The ability to immediately track results of automated campaigns is not only time-saving but also helps to achieve the goals faster

 

Improving the quality of conducted campaigns is impossible without proper analysis, error correction, and careful comparison of previous results. However, this is a time-consuming job, and as you know – time is money. Even 74% (Review42) of marketers say that the biggest benefit of marketing automation is saving time. So why should Marketing Automation technology not help us automate the understanding of the results generated by our marketing activities?

 
  • 89% of marketers ranked improving the ability to measure and analyze marketing impact as a top priority (Responsify),
  • Only 58% of marketers say they are often successful in achieving their marketing goals (Responsify),
  • Only 29% of marketers said they had no issues or delays in getting results from automated campaigns (VentureBeat).
 
 

Deeply analyze results generated by your multichannel marketing campaigns, and based on this regularly improve your strategies.  Track revenues from each process and see which channel achieves the highest profits.

 

4 points that will make you look at analytics in a completely different way

 
  • Measure sales generated with all communication channels you used in your automated campaigns and check what part of your total sales is coming from the automation,
  • Analyze how the engagement created with each communication channel translates into sales from your automated campaigns,
  • Easily access the list of best performing automation processes and workflows and learn what results each of them is generating. Improve the omnichannel communication process to boost conversion across the entire customer journey,
  • Based on data from the detailed analytics panel, make the right decisions, react quicker, and refine your campaigns without worrying about achieving marketing goals. 
 

How can Automation Process Dashboard affect 1-to-1 campaigns and guarantee profit growth in every company?

 
  • Observe which of your Automation Processes bring the highest revenues and on this basis refine the strategy of less profitable marketing campaigns,
  • Learn from mistakes, use the possibility of viewing statistics for each individual Workflow and Automation Rule, and quickly assess whether the marketing activities undertaken in a given process bring results,
  • Compare the ratio of revenues from automation processes to total sales in your eCommerce and check if you are successively mapping, personalizing, and optimizing the path of each customer,
  • Analyze how email messages, SMS messages, and Web Push notifications statistics have changed in 1-to-1 campaigns and easily monitor changes in average OR and CTR of emails, to check if you reach their intended marketing goals,
  • Monitor customer activity by checking the number of activations to decide if additional processes are needed to stimulate them.

marketing automation

marketing automation

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

Behind the Scenes: Get to Know Our Team Better – Maja Kowalska
Behind the Scenes: Get to Know Our Team Better – Maja Kowalska

    1. Name, position, in SALESmanago since…   Maja Kowalska, Product Marketing Manager, in SALESmanago since 2015, but ‘we were on a break’ for some time in between.   2. Coffee, workout, meditation—how do you start your work day and get ready for conquering the world?   A cat nose in my eye followed […]

[Tips&Tricks] Top Tips to Improving Conversion Rate in Your Business
[Tips&Tricks] Top Tips to Improving Conversion Rate in Your Business

    In an increasingly competitive eCommerce world, there are some dos and don’ts when it comes to encouraging customers to buy from your business. This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue. In eCommerce, […]

Behind the Scenes: Get to Know Our Team Better – Tomasz Lipiec
Behind the Scenes: Get to Know Our Team Better – Tomasz Lipiec

    1. Name, position, in SALESmanago since…   Tomasz Lipiec, Partner Manager, in SALESmanago since March 2021.   2. Coffee, workout, meditation – how do you start your work day and get ready for conquering the world?   I currently start the day by making a bottle of milk for my youngest daughter 🙂 […]

[New feature] Maximize your marketing impact with the new eCommerce Dashboard
[New feature] Maximize your marketing impact with the new eCommerce Dashboard

    Our newest feature, the eCommerce Dashboard, aggregates data from eCommerce platforms and Marketing software and presents it in real time, 24/7. Enabling an at-a-glance online store performance overview, as well as detailed tracking of the performance of different aspects of the business, it is an extremely effective, omnichannel Growth Intelligence tool.    Google […]

SALESmanago moving into a state-of-the-art office building in Krakow
SALESmanago moving into a state-of-the-art office building in Krakow

    SALESmanago, Poland’s largest and fastest-growing company creating eCommerce technology solutions, is set to become the single occupant of a new, eye-catching building located in Ocean Office Park in Krakow’s Zablocie district in August 2023. The unique office, developed by Cavatina Holding, will provide modern working space for nearly 700 people.    The new […]