As the company matures, its MarTech stack grows more or less complete and it leaves less room for new tools and improvements, not to mention the costs, that grow rapidly. Yet, the CDP market growth estimations show some whooping values, and this fact clearly indicates that even mature companies see the potential in […]
Posts from category: marketing & business
In the CDP In A Nutshell three-article series, we explain the basics of the Customer Data Platforms: what they are, how they are different from legacy systems, why they are better, and – most importantly – how can you, and your company benefit from their vast abilities. In this article we explain what […]
Convenience is innate in eCommerce and one of its key advantages. After all, it all started with the possibility of diving into a shopping frenzy without leaving home. Thus, the natural evolution of ambitious eCommerce is to be the most convenient online shopping experience possible. How can we stay ahead of the competition? […]
A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference. To face the challenges of the current […]
We dove deep into the ocean of email marketing trends and facts to find out if it is still even a thing in this day and age. Unsurprisingly, it pretty much is yeah! But there’s something else we found out—there are soooo many ways to make email marketing convenient to customers, and in […]
Successful development of any activity requires effective and precise performance measurement. Surprisingly various researches and surveys point out that eCommerce marketers find their abilities in this matter lacking. In this article we will explore 4 problems and trends related to performance measurement – and point to solutions that will make your marketing stack […]
64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all. That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 ecommerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost […]
Black Friday this year will be 2022 in a nutshell. The Internet is bursting at the seams with predictions and strategies. In this article, we present you with six of the most prevalent, relevant, or simply interesting ones. We also present you with our take on them. But, most importantly, we suggest what […]
Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]
As in the Chinese proverb, we live in interesting times that challenge us to transgress our limitations and act more effectively—to put it simply, the lean way. In this article, we outline the most urgent challenges in today’s eCommerce Marketing and provide clues on how to brace for the change that is already […]
In the ever-evolving landscape of eCommerce, businesses are constantly seeking innovative ways to enhance their competitive edge. One of them has emerged as a game-changer. The role of predictive analytics in eCommerce is multi-faceted and critical for the industry’s growth and success. A Crystal Ball for Marketers? Predictive analytics is a […]
The ability to swiftly adapt, customize, and orchestrate marketing efforts has always been a trend, but recent advancements have made it a true blast. This article will explore what composability means in the context of eCommerce, its relation to Customer Data Platforms (CDPs) and marketing automation, and how the concept of an end-to-end […]
October 18th at 2 PM CEST – event you simply cannot miss. Join us for the next edition of the eCommerce Innovate Confab and go beyond the horizons with AI, Composability and Customer Data. This online conference will feature the godfather of MarTech, the author of the famous martech landscape and VP […]
![[WEBINAR RECORDING] “Get Your eCommerce Ready for 2024: Lessons Learned in 2023, Essential Trends, and Tech Innovations for Online Stores”](https://blog.salesmanago.com/wp-content/uploads/2023/10/b-4-1-1024x536.png)
The recording of our latest webinar, hosted by SALESmanago’s Director of Solutions Consulting, Alexander Skalka is available. Grab a coffee, get comfy and learn: – Tactics implemented by top performing eCommerce companies in 2023. – Top eCommerce trends for 2023/2024: Artificial intelligence, data privacy, zero page data and more. – New […]
We don’t go into details, why do you hate your CEO. Maybe you just hate your job? In both of these cases – we are here to help. Stick to these advices, ruin even the best-planned email campaign like a boss and watch the world burn! 1. Talk too much! Who […]
In the fast-paced world of eCommerce, the journey from acquiring customers to retaining them is a challenging one. While value creation is essential, the real key to sustained growth lies in value expansion. This article explores the pivotal shift from creating value to expanding it through effective customer engagement strategies. We will also […]
In a bid to unlock the secrets behind skyrocketing sales and amplified conversions within the realm of fashion eCommerce, our recent webinar held under the auspices of Customer Experience Magazine, in partnership with SALESmanago, proved to be an enlightening rendezvous. The spotlight of the event was none other than Vinny O’Brien, the Group […]
By Pierre Bizeul, VP of Product at SALESmanago As summer is coming to an end, it is an opportune moment to reflect on what we have achieved so far this year. Undoubtedly, 2023 has brought forth its fair share of challenges across the e-Commerce industry. As a strategic partner in our customers’ success, […]
Why VTEX Connect LATAM 2023 is THE Ecommerce Event of the Year Cutting-Edge Insights: Industry experts from Dior, Reeboks, Levis and many more, hear what is shaping the future of ecommerce in Latin America. Networking Extravaganza: VTEX Connect LATAM 2023 is more than just a conference; it has ample networking opportunities, enabling […]
In the fast-paced world of eCommerce marketing, a clash of two seemingly contrasting values has taken center stage: the creative charm of Barbie and the analytical prowess o f J. Robert Oppenheimer. Picture this: a marketing specialist – a vibrant, colorful persona like Barbie, exuding creativity and charm. But beneath the vivid exterior […]