Delivering personalized product recommendations via web push notifications results in 20% higher revenues than using dynamic 1-to-1 emails.
Delivering personalized product recommendations via web push notifications results in 20% higher revenues than using dynamic 1-to-1 emails.

    We have conducted comprehensive research comparing the impact on revenue generated from different product recommendation types, including 1-to-1 and AI-based algorithms. From the compared recommendation delivery methods, personalized web pushes proved to be the most effective, generating 20% higher revenues than dynamic emails.   The research on the revenue generated by product recommendations […]

Kamasutra of eMail Marketing Deliverability [eBOOK]
Kamasutra of eMail Marketing Deliverability [eBOOK]

    Many companies underestimate the sensual art of email campaigns. Composing a message and gently pressing the “send” button may seem like the easiest, most natural act in the world. But you’d be surprised how big a part is played by this kind of foreplay as 85% of emails tragically remain unopened. Avoiding your […]

[Tips & Tricks] 5 website conversion tips to use with SALESmanago
[Tips & Tricks] 5 website conversion tips to use with SALESmanago

  Using a Customer Data Platform can help you with optimizing your website to achieve much higher conversion rates. You don’t have to settle for a meager conversion of 1-2%, with just a few simple actions to improve your website using marketing automation, you can increase it to even 7%. We’re happy to present you […]

[New feature] New and unbeatable Email Marketing Dashboard. Explore new types of behavioural and transactional data to improve your email efficiency.
[New feature] New and unbeatable Email Marketing Dashboard. Explore new types of behavioural and transactional data to improve your email efficiency.

    Email campaigns continue to be one of the most effective tools in marketing all the while being updated with new possibilities, like advanced personalization or A/B/X tests. As these new methods become available, it can be cumbersome to keep track of all aspects of your campaigns. This is exactly why we’re introducing a […]

[New feature] Purchase, CLV and customer churn prediction – new advanced contact database analytics based on AI & Machine Learning algorithms
[New feature] Purchase, CLV and customer churn prediction – new advanced contact database analytics based on AI & Machine Learning algorithms

    Use a new dimension of analytics in your communication strategy and execute marketing campaigns and automation processes based on predictions of our AI & Machine Learning engine. Increase customer retention and lifetime value by predicting the next customer purchase or their churn and sending perfectly tailored offers at the right time and through […]

3 arguments why you should include WhatsApp Marketing and Viber marketing to your mobile communications strategy
3 arguments why you should include WhatsApp Marketing and Viber marketing to your mobile communications strategy

    New Mobile Marketing 2.0 feature in SALESmanago introduces changes that will help you to better engage your customers on mobile. Learn 3 new functions that open up the possibility to use additional communication channels and increase the efficiency of your mobile marketing activities.    Increase click-through-rate of your campaigns thanks to the new […]

60% of Europeans changed their shopping habits permanently due to COVID-19
60% of Europeans changed their shopping habits permanently due to COVID-19

    The global COVID-19 pandemic has changed our lives both socially and economically. For many Europeans, the sudden closure of stores resulted in the necessity to befriend online shopping. Compared to the previous year, the value of the eCommerce market grew by 12.7%, reaching €717 billion.  What has changed from the e-store’s perspective?   […]

[New Feature] Mobile Marketing 2.0: Enrich your mobile 1-to-1 personalization strategy with powerful WhatsApp and Viber communicators.
[New Feature] Mobile Marketing 2.0: Enrich your mobile 1-to-1 personalization strategy with powerful WhatsApp and Viber communicators.

  Mobile users generate 66% of Internet traffic and 79% of them make their shopping decisions based on offers sent via mobile messaging apps and SMS. We introduce totally new Mobile Marketing in SALESmanago, which extends your mobile campaigns’ capabilities with new channels – Whatsapp and Viber.   Mobile messaging is still one of the […]