The data noise can keep you in the dark – that’s why Spotlight shines the light on the hidden visitors and helps convert them into loyal Customers. Understand your anonymous shoppers and tailor personalized website campaigns based on their behavior. With approximately 85% of website visitors remaining anonymous, it’s crucial to understand […]
Posts from category: new features
Explore the capabilities of Product Collections and harness the potential of deep behavioral personalization. Learn about individual customer-product relationships, shape personalized campaigns, foster customer loyalty, and redefine your marketing playbook. In a market saturated with a multiverse of data, Product Collections emerges as a comprehensive bridge between eCommerce platforms and SALESmanago. It […]
Crave to be where the action is? Step right up and join the ranks of the trailblazers in the SALESmanago Innovation Collective – a community of active users who are at the forefront of our development. The Innovation Collective is a dedicated advisory group of active users and partners who have expressed […]
Predictive analytics in SALESmanago and how to leverage it in campaigns and customer segmentation Predictive analytics leverages historical data, statistical algorithms, and AI technology to forecast future events and outcomes, giving businesses a crystal ball for success. From creating personalized shopping experiences based on past behavior to optimizing inventory management and […]
By Pierre Bizeul, VP of Product at SALESmanago As summer is coming to an end, it is an opportune moment to reflect on what we have achieved so far this year. Undoubtedly, 2023 has brought forth its fair share of challenges across the e-Commerce industry. As a strategic partner in our customers’ success, […]
Break free from the confines of a traditional funnel-driven approach and look as your relationship with customers develop from their perspective! Instantaneous transition from funnel to a customer journey-focused perspective, and aligning your marketing efforts with the dynamic paths customers take on their purchasing journey was never so easy and intuitive. And collaboration […]
Introducing the Contact Import Wizard: your smooth start to a CDP adventure. Import contacts effortlessly with innovative mapping and fail-safe mechanisms. Transform raw data into a bespoke, functional database. Gain independence from IT and optimize marketing efforts. Import, tag, and correct data quickly for remarkable results.
Our new Email Design Studio pushes the boundaries of engagement and Customer Intimacy in Email Marketing. Using our unique, mobile-first, state-of-the-art email designer, you will get more conversions and collect precious Zero-Party Data, which will enable you to get even closer to your customers. Email is still king in eCommerce marketing […]
Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio. Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate […]
Lean Marketing requires efficiency, but such a title may seem outrageous. It turns out, it is not an over-the-top expectation, but actually a solution. You can do this – if you have a proper Workflow. In this article, we will explain what Workflow is, how it works, who is responsible for its efficiency, […]
by Katrin Lewandowski, Senior Marketing Director at SALESmanago The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]
As we enter the bustling fourth quarter, many businesses find themselves caught in a paradox. It’s the busiest time of the year, promising peak traffic and sales, yet it’s also when many shy away from implementing new marketing technologies. At SALESmanago, we understand the hesitation, but we’re here to challenge the “wait until […]
As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed. In 2024, the stakes for eCommerce companies have […]
By Brian Plackis Cheng, CEO at SALESmanago Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of growth. It is not […]
By Brian Plackis Cheng, CEO at SALESmanago Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge. Embracing zero-party […]
YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch. Plateau of productivity Tomasz Rożek graduated in physics and journalism from the University […]
Since 2020, Google has been announcing plans to remove third-party cookies from Chrome to enhance user privacy. However, on July 22, Google revealed that they are no longer moving forward with this plan. So, should we even care anymore? Earlier this year, Google began a phased rollout of third-party cookie deprecation to […]
As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to […]
Take a cheese cooperative steeped in tradition, crafting Parmigiano Reggiano since 1967, nestled in Italy’s renowned “food valley.” Now, picture them taking their age-old craft and propelling it into the digital age with impressive results. That’s the story of 4 Madonne Caseificio dell’Emilia. The Challenge: Maintaining Tradition in a Digital World […]
Google is stuffing powerful new AI tools into tons of its existing products and launching a slew of new ones. Experts point out it’s a high-risk strategy, given that AI language models have numerous flaws with no known fixes. But this is Google. We, marketers working across operations of all possible sizes, are […]