SALESmanago is one of the world’s most popular Marketing Automation platforms. From now on, SALESmanago users can easily integrate CallPage with their stores to win new contacts from their potential customers. How CallPage works CallPage is a website plug designed to analyze user’s behavior in the real-time. According to their behavior, the system evaluates whether […]
Posts from category: Marketing Automation
Every minute: YouTube users upload 72 hours of new video Pinterest users pin 3,472 images Instagram users post 216,000 new photos Twitter users tweet 277,000 times Facebook users share 2,460,000 pieces of content. [Source: Domo blog] It might be daunting. You need to curate the content, produce it, distribute it, and share it… How […]
Simplifying things quite a bit, string theory says that we – people – and everything that surrounds us exist not in three or four but at least ten dimensions. The three basic dimensions of space: height, width, and length plus time are open, while the other dimensions are compactified, which makes them inaccessible for our […]
Marketing way of speaking reminds of corporate slang. Deadlines followed by “ASAPs” are going before and after KPI’s, not letting you eat you lunch because then, fuck-ups are all you’ll get. It’s not a Win-Win situation. You need to boost the number of likes and leads. Later, you’ll need to champion that project remember? It certainly has to be outside the box. […]
Basic Information about Lead Nurturing Problem with acquired leads Marketers very often face the problem of lead immaturity: they invest time and money in acquiring leads which turn out not to be sales ready, because they simply don’t have enough data about the product and the company to make a purchase decision. Combine such early stage lead with too […]
The period of gray autumn and winter days has come: short days, long nights, which means fewer distractions and more time for the development of professional skills. Let’s use this time well and enjoy the afternoon filled with reading interesting marketing- and tech-related articles. Download our newest ebook: All about CVM 1. […]
Wait, what? How? Anonymous contacts are named anonymous because they’re… well, anonymous! It’s not a matter of choice! What if I told you, that lead generation isn’t only about landing pages, contact forms, and Facebook Ads? But let’s start from the beginning… According to internet live stats at this very moment, there are 3,5 bln web […]
Synergy is not only an irritating marketing buzzword. It is also an effect that occurs when the sum of some actions (or things) working together is greater than the total effect of them working separately. Once in a few years a company looks back at its actions, makes the math and finds an epiphany – […]
SALESmanago and Engageform integration allows users to generate leads in a new way. It’s easy and intuitive to connect these platforms. Prospects gained through quizzes, polls, surveys, and assessments are directly transferred to SALESmanago account. Viewers’ answers can be used in tagging or to customer profiling. According to Adweek, quizzes and polls are the […]
Website AdWords Idea Google is the first port of call for people when searching for information on the internet. Most clicked results are at the top of the page. Those visible in the top positions are usually paid results. Implementation You start with keywords, and then create the title and content of the displayed ads […]
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![[Case Study] Aumaerk generates 8% of all transactions thanks to intelligent abandoned cart recovery automation campaign as well as an increased website traffic conversion rate by 240% with automated lead generation popups.](https://blog.salesmanago.com/wp-content/uploads/2020/07/aumaerk-350.png)
Aumaerk is one of the largest and most recognized German meat producers, supplying the most prestigious restaurants and michelin-star chefs worldwide. They manufacture extremely high quality meat in a way that makes it as easy and quick as possible to prepare for their customers. Challenges Balancing B2B and Ecommerce business needs between restaurants […]
![[Case Study] Milworld implements dynamic product retargeting and achieves a 500% higher opening rate and 1000% higher click rate compared to its email campaigns. Because of the automatic contact activation process, the company manages to re-engage 25% of their clients.](https://blog.salesmanago.com/wp-content/uploads/2020/07/milworld-350.png)
Milword is a military and tourist shop for all lovers of various types of activity, people practicing survival, hunters, fishermen, globetrotters, travelers, as well as ordinary tourists. Their wide offer includes brands such as Surplus, Brandit, 5.11, Jack Pyke, Highlander. Many years of experience contribute to satisfying care for every customer not only through […]
AS Roma, one of the most recognizable football brands, decided to implement SALESmanago Marketing Automation platform to manage personalized multichannel campaigns and customer experience. AS Roma joins the group of the world’s top innovative sports clubs who are boldly exploring the new era of digital marketing. “We are extremely glad that AS Roma […]
![[Case Study] Perlas Network achieves open rates in email communication at a level above 80% thanks to the use of extensive segmentation use of dynamic emails.](https://blog.salesmanago.com/wp-content/uploads/2020/07/perlas-350.png)
Perlas Network operates a broad retail network (with over 2000 points of sale) and provides services in the areas of sales, promotion, marketing, customer service, IT and more. The company also offers online lottery services, and it designs, produces and develops products for lotteries. Challenges Building relationship with customers and increasing retention. Monitoring […]
![[Case Study] Polski Koszyk effectively reactivates 21% of customers, using e-mail and text message channels, and increases the effectiveness of communication through personalized, dynamic e-mails and web pushes by over 500%.](https://blog.salesmanago.com/wp-content/uploads/2020/07/pobrane-2020-07-24T111326.643.png)
Polski Koszyk is an online delicatessen with home delivery, which focuses on ecological, Polish products. Thanks to online purchases delivered directly to the customer, they give access to a wide range of products from proven manufacturers and help to recognize the natural and local. They offer a new quality of BIO shopping, food, e.g. […]
Automation is here to stay and is starting to become mainstream in customer experience. The statistics show that by 2025 the chatbot market will reach over $1.2 billion globally. As for now, almost half of the businesses will choose chatbots for customer care and 40% will habituate virtual assistants. Are you still not convinced […]
Latest Wolfgang Digital’s KPI Report shows the continuous increase in the number of transactions made on mobile devices. Other studies find that 66% of traffic in ecommerce is generated by mobile users. However, only 39% of companies use a mobile responsive email template. How you can utilize your marketing automation software to better fit […]
In the martech market, almost everyone uses buzzards such as AI, Machine Learning, Customer Data Platform or Deep Dive – unfortunately, most often without any cover. Our goal has always been to provide real solutions, that’s why in the latest release of the SALESmanago platform we have made available a series of key features, which […]
Latest benchmark of CPA in Google Ads across all industries shows the average CPA of $56.11 in the search network and $90.80 in display. Acquiring new leads is costly. Can marketing automation help to reduce the cost of lead acquisition? Companies from all industries spend a lot on generating new potential customers, investing in […]
![[Webinar] Best marketing automation practices in fashion industry](https://blog.salesmanago.com/wp-content/uploads/2020/05/fashion-300.jpg)
Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together […]