Every January, some go to the gym or begin to diet, and others quit smoking. There are also those who instead of setting the same unrealistic goals year after year, simply decide to continue a good flow developed in the previous year. If you have already revised strong and weak points of your strategy in […]
Posts from category: Marketing Automation
SPAM, The-One-That-Musn’t-Be-Intorduced. Unwanted, Unnecessary and dangerous messages are widely known among senders and addressees of electronic messages. SPAM – What You Can And What You Can’t Change First of all, you should know that the factor which decides to classify a given message to this very prominent category is mostly the mail program algorithm. Each operator […]
Bots, beacons, and maybe a bit of an Oldschool? What should you pay your attention to during incoming months? Take a moment and see what will set the tone of 2017, so you can sleep assured that you have left an adequate margin in your long-term marketing strategy! While doing the overview of the most […]
It all started about five years ago. Just then, Gartner analyst Laura McLellan, said that by 2017 the CMO will spend more on IT than the CIO. Explaining her thought, McLellan added that marketing departments spend an increasing part of their budgets on new technologies and services in cooperation with the IT departments as well […]
It finally happened! You have your own online business. You visited different websites looking for the best solutions, attended webinars and finally decided to buy software for marketing automation. The digital world is your oyster. Just a few steps and you’ll run advanced RFM analytics, Workflow with Chat Bot and full lead nurturing cycle. But […]
The history of eCommerce as we know it nowadays dates back to 1994 – the year when Amazon was introduced to the world. The Internet wasn’t so crowded back then, and it was far easier to market your products than it is now. People were just getting to know this new medium. Catalog offers were […]
Press Release, 15th December 2016, Cracow, Poland We are proud to announce that the renowned Deloitte ranking recognized us as one of the 500 fastest growing companies in the whole EMEA region. SALESmanago was ranked #104, with 976% growth in revenues. Deloitte ranking is released for a 16th time this year. Its focus […]
From time to time we write you a little something on mobile applications. Even though they aren’t directly related to website marketing, they still are one of the pillars of digital marketing, especially since smartphones have become popular gadgets available for the average bread eater. Statistics show both the huge potential and the risks associated […]
Virtual reality, post-truth, fight for the real news in the Internet – this is what the Internet talked much about in November 2016. Enjoy reading! Meet the Polish Prometheus – one of the fastest computers in the world Supercomputer “Prometheus” was announced one of the top 500 fastest computers in the world and… it […]
We know it’s just the beginning of December, the Christmas planning just started, and Last Christmas gig miraculously wasn’t yet played at your favorite radio station. But wait! If you the one in charge of the Christmas campaign, you should deeply consider your marketing strategy for this year to reach out both existing and potential […]
![[Tips & Tricks] 4 tips for faster customer service by using advanced SALESmanago Live Chat features](https://blog.salesmanago.com/wp-content/uploads/2020/07/screen-livechat-en-350.png)
Direct onsite communication with customers via Live Chat can be a really challenging job especially when the number of website visitors goes into thousands at the same time and a lot of them start to talk simultaneously. SALESmanago Livechat has been recently equipped with a couple of super cool features that make the process […]
Providing ecommerce services is not easy – being consistent and delivering effective cross-channel communication to your customers? It can be and it’s totally worth it. Implementing personalization in your marketing strategy is the key to increase your profits by at least 15%. What’s the matter with this personalization? Basically, ecommerce personalization […]
Running an on-line B2C business on a highly competitive market isn’t easy. If the customer will meet any obstacles in the buying process, it’s very likely he will leave and buy from your competitors. Are you sure you have the right cart abandonment recovery strategy in place? The reasons why As an […]
![[Case Study] Ania Kruk is personalizing it’s marketing communication and achieves a 62% growth of conversion thanks to the use of AI recommendations and precise targeting of their content to the selected customer groups.](https://blog.salesmanago.com/wp-content/uploads/2020/07/kruk-2.jpg)
Ania Kruk is a company started by siblings – Wojtek and Ania Kruk in 2012. They are representatives of the fifth generation of famous jewelers Kruk family with nearly 200 years of tradition. Since the beginning the brand combines opposites: a long tradition with the freshness of the new generation and precious materials with […]
Over 50% of total web traffic is generated by mobile users and 80% of people used mobile device to search the internet in 2019. Adjusting ad campaigns to mobile users seems to be something obvious, but not always is. Can you afford not to optimize your mobile ads? The mobile ads market value […]
In the latest G2 report on market leaders, SALESmanago maintained its position as the leading provider of Marketing Automation software. Moreover. We’ve been also ranked among the high performing Europe solutions in the Marketing Analytics category. Customer satisfaction is the best measure of our product quality. G2 is a leading business review platform for […]
![[Case Study] Aumaerk generates 8% of all transactions thanks to intelligent abandoned cart recovery automation campaign as well as an increased website traffic conversion rate by 240% with automated lead generation popups.](https://blog.salesmanago.com/wp-content/uploads/2020/07/aumaerk-350.png)
Aumaerk is one of the largest and most recognized German meat producers, supplying the most prestigious restaurants and michelin-star chefs worldwide. They manufacture extremely high quality meat in a way that makes it as easy and quick as possible to prepare for their customers. Challenges Balancing B2B and Ecommerce business needs between restaurants […]
![[Case Study] Milworld implements dynamic product retargeting and achieves a 500% higher opening rate and 1000% higher click rate compared to its email campaigns. Because of the automatic contact activation process, the company manages to re-engage 25% of their clients.](https://blog.salesmanago.com/wp-content/uploads/2020/07/milworld-350.png)
Milword is a military and tourist shop for all lovers of various types of activity, people practicing survival, hunters, fishermen, globetrotters, travelers, as well as ordinary tourists. Their wide offer includes brands such as Surplus, Brandit, 5.11, Jack Pyke, Highlander. Many years of experience contribute to satisfying care for every customer not only through […]
AS Roma, one of the most recognizable football brands, decided to implement SALESmanago Marketing Automation platform to manage personalized multichannel campaigns and customer experience. AS Roma joins the group of the world’s top innovative sports clubs who are boldly exploring the new era of digital marketing. “We are extremely glad that AS Roma […]
![[Case Study] Perlas Network achieves open rates in email communication at a level above 80% thanks to the use of extensive segmentation use of dynamic emails.](https://blog.salesmanago.com/wp-content/uploads/2020/07/perlas-350.png)
Perlas Network operates a broad retail network (with over 2000 points of sale) and provides services in the areas of sales, promotion, marketing, customer service, IT and more. The company also offers online lottery services, and it designs, produces and develops products for lotteries. Challenges Building relationship with customers and increasing retention. Monitoring […]