SPAM, The-One-That-Musn’t-Be-Intorduced. Unwanted, Unnecessary and dangerous messages are widely known among senders and addressees of electronic messages. SPAM – What You Can And What You Can’t Change First of all, you should know that the factor which decides to classify a given message to this very prominent category is mostly the mail program algorithm. Each operator […]
Posts from category: Marketing Automation
Bots, beacons, and maybe a bit of an Oldschool? What should you pay your attention to during incoming months? Take a moment and see what will set the tone of 2017, so you can sleep assured that you have left an adequate margin in your long-term marketing strategy! While doing the overview of the most […]
It all started about five years ago. Just then, Gartner analyst Laura McLellan, said that by 2017 the CMO will spend more on IT than the CIO. Explaining her thought, McLellan added that marketing departments spend an increasing part of their budgets on new technologies and services in cooperation with the IT departments as well […]
It finally happened! You have your own online business. You visited different websites looking for the best solutions, attended webinars and finally decided to buy software for marketing automation. The digital world is your oyster. Just a few steps and you’ll run advanced RFM analytics, Workflow with Chat Bot and full lead nurturing cycle. But […]
The history of eCommerce as we know it nowadays dates back to 1994 – the year when Amazon was introduced to the world. The Internet wasn’t so crowded back then, and it was far easier to market your products than it is now. People were just getting to know this new medium. Catalog offers were […]
Press Release, 15th December 2016, Cracow, Poland We are proud to announce that the renowned Deloitte ranking recognized us as one of the 500 fastest growing companies in the whole EMEA region. SALESmanago was ranked #104, with 976% growth in revenues. Deloitte ranking is released for a 16th time this year. Its focus […]
From time to time we write you a little something on mobile applications. Even though they aren’t directly related to website marketing, they still are one of the pillars of digital marketing, especially since smartphones have become popular gadgets available for the average bread eater. Statistics show both the huge potential and the risks associated […]
Virtual reality, post-truth, fight for the real news in the Internet – this is what the Internet talked much about in November 2016. Enjoy reading! Meet the Polish Prometheus – one of the fastest computers in the world Supercomputer “Prometheus” was announced one of the top 500 fastest computers in the world and… it […]
We know it’s just the beginning of December, the Christmas planning just started, and Last Christmas gig miraculously wasn’t yet played at your favorite radio station. But wait! If you the one in charge of the Christmas campaign, you should deeply consider your marketing strategy for this year to reach out both existing and potential […]
Adding SMS messages templates to SALESmanago platform became an excuse for us to remind you of texts position in mobile marketing. Those short messages have undeniable value and numerous applications. One can use them as well to improve company’s internal communication. One of the most important tasks that Human Resources is tasked with is finding […]
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Even though there is a variety of lead generation tools on the market, 63% of businesses still see acquiring potential customer’s data as a big marketing challenge. Learn how using Customer Data Platforms enables companies to get more good quality leads. Capturing the leads effectively Regardless of whether you work in B2B […]
![[Case Study] Jeans.ch increases Email Marketing open rate results several-fold by using advanced segmentation and dynamic content in the marketing email communication.](https://blog.salesmanago.com/wp-content/uploads/2020/08/jeans.ch350.png)
Jeans.ch is a wonderful world of blue denim. Although they have been on the market since 2014, its creators have over 20 years of experience. Jeans.ch runs an online retail store and a stationary one, where you can find products from various manufacturers. Jeans.ch customers can easily choose from a wide selection of clothes […]
![[New feature] Social Proof – an unusual way of increasing customer engagement on your website!](https://blog.salesmanago.com/wp-content/uploads/2020/08/kolarz-socialproof-png2-1-1024x365.png)
Did you know that 83% of buyers prioritize the opinion of other customers over advertising? Moreover, 77% of visitors to your website won’t make purchasing decisions before reading other user reviews. Amazon makes it easier for customers to make purchasing decisions by showing a cross-section of positive and negative opinions, while Booking.com informs […]
![[New feature] Dynamic Segments – create precisely targeted groups by combining CRM data with transactional and behavioral touch points](https://blog.salesmanago.com/wp-content/uploads/2020/07/ds-en-350-1.png)
Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Dynamic segments allow you to: Use reach data on transactions and visits in your store to […]
![[Tips & Tricks] 4 tips for faster customer service by using advanced SALESmanago Live Chat features](https://blog.salesmanago.com/wp-content/uploads/2020/07/screen-livechat-en-350.png)
Direct onsite communication with customers via Live Chat can be a really challenging job especially when the number of website visitors goes into thousands at the same time and a lot of them start to talk simultaneously. SALESmanago Livechat has been recently equipped with a couple of super cool features that make the process […]
Providing ecommerce services is not easy – being consistent and delivering effective cross-channel communication to your customers? It can be and it’s totally worth it. Implementing personalization in your marketing strategy is the key to increase your profits by at least 15%. What’s the matter with this personalization? Basically, ecommerce personalization […]
Running an on-line B2C business on a highly competitive market isn’t easy. If the customer will meet any obstacles in the buying process, it’s very likely he will leave and buy from your competitors. Are you sure you have the right cart abandonment recovery strategy in place? The reasons why As an […]
![[Case Study] Ania Kruk is personalizing it’s marketing communication and achieves a 62% growth of conversion thanks to the use of AI recommendations and precise targeting of their content to the selected customer groups.](https://blog.salesmanago.com/wp-content/uploads/2020/07/kruk-2.jpg)
Ania Kruk is a company started by siblings – Wojtek and Ania Kruk in 2012. They are representatives of the fifth generation of famous jewelers Kruk family with nearly 200 years of tradition. Since the beginning the brand combines opposites: a long tradition with the freshness of the new generation and precious materials with […]
Over 50% of total web traffic is generated by mobile users and 80% of people used mobile device to search the internet in 2019. Adjusting ad campaigns to mobile users seems to be something obvious, but not always is. Can you afford not to optimize your mobile ads? The mobile ads market value […]
In the latest G2 report on market leaders, SALESmanago maintained its position as the leading provider of Marketing Automation software. Moreover. We’ve been also ranked among the high performing Europe solutions in the Marketing Analytics category. Customer satisfaction is the best measure of our product quality. G2 is a leading business review platform for […]