[Free Ebook] How to Create a Perfect Push Notification and Reactivate App Users

From time to time we write you a little something on mobile applications. Even though they aren’t directly related to website marketing, they still are one of the pillars of digital marketing, especially since smartphones have become popular gadgets available for the average bread eater.

Statistics show both the huge potential and the risks associated with mismanagement of marketing in the mobile channel. 80% of Internet users have a smartphone, and almost half of 16-24-year-olds prefer mobile devices over laptops. Only a third of this age group indicates laptops as favorite devices (Global Web Index). 24% of consumers will check a company online after seeing a mobile ad (Millward Brown), and up to 26% of them starts their mobile research with branded app (Smart Insights). On the other hand, as much as 90% of apps is being uninstalled after the single launch.

Thus the question arises – to make or not to make a mobile application. Many people find it hard to give a clear answer, but we say: to make, and we are pretty convinced we are right. However, we put it several conditions to this answer.

First of all, the app has to have a purpose. Creating an app for app’s sake is a meaningless activity which often generates great success in the short time after its launch, but more than often end at that. On the other hand, the app that is well-considered and created according to defined marketing goals has a bigger chance for commercial success, enhancing company’s position, and completing marketing strategy with the mobile channel.

Secondly, similar to many planned marketing actions, also mobile campaigns have to be monitored and optimized. How else will you know whether your target group likes sent notifications and emails? Maybe they react in the opposite way to the one described in the scenario, or their activity doesn’t find confirmation in conversions?

Thirdly, you must learn the marketing tools assigned to mobile apps, their functions, and the possibilities they open for marketers. For example, do you know which message should you send to re-engage the user in your app, and which one choose to interest a person who already uninstalled the app?

For all of you who have already invested in a mobile app, and for those who consider such an investment we have prepared a fair and dependable guide on push notifications. Push notifications, despite their apparent simplicity, are very powerful marketing tools. More than 50% of users opt-in to receive them and 70% of them considered notifications to be very useful. When planning your marketing efforts, you should remember to create a broad strategy for push notifications. The ebook contains a lot of useful information on the creation and use of push notifications.

You will learn:

  • how to create a push notification
  • what the different types of notification are for
  • how to effectively use pushes to reactivate users
  • how other companies have improved their results by using notifications.

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

ChatGPT meets Lean Marketing
ChatGPT meets Lean Marketing

    There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact. One way that this can be achieved […]

4 Things About Performance Measurement Every Marketer Should Know, Explained
4 Things About Performance Measurement Every Marketer Should Know, Explained

    Successful development of any activity requires effective and precise performance measurement. Surprisingly various researches and surveys point out that eCommerce marketers find their abilities in this matter lacking. In this article we will explore 4 problems and trends related to performance measurement – and point to solutions that will make your marketing stack […]

Behind the Scenes: Get to Know Our Team Better – Krystian Kuta
Behind the Scenes: Get to Know Our Team Better – Krystian Kuta

    1. Name, position, in SALESmanago since…   Krystian Kuta, Sales Manager for the UK & DACH region. I have been with SALESmanago since November 2018, when I started in an entry-level position.   2. Coffee, workout, meditation – how do you start your workday and get ready for conquering the world?   To […]

One small step for ChatGPT, one giant leap for marketing
One small step for ChatGPT, one giant leap for marketing

    The world has been captivated by the arrival of ChatGPT, the AI-powered language model developed by OpenAI. Everyday people are now evaluating the potential generative AI has to revolutionise various aspects of work, from its ability to produce creative ideas to its quick content generation. A true ‘game changer’ in new technology is […]

Get more eCommerce conversions and collect Zero-Party Data with the new mobile-first, feature-rich Email Design Studio
Get more eCommerce conversions and collect Zero-Party Data with the new mobile-first, feature-rich Email Design Studio

    Our new Email Design Studio pushes the boundaries of engagement and Customer Intimacy in Email Marketing. Using our unique, mobile-first, state-of-the-art email designer, you will get more conversions and collect precious Zero-Party Data, which will enable you to get even closer to your customers.   Email is still king in eCommerce  marketing    […]

Blind marketing: 64% of ecommerce marketers fail to measure customer engagement
Blind marketing: 64% of ecommerce marketers fail to measure customer engagement

  64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all.     That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 ecommerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost […]

Marketers get precise, targeted content with SALESmanago’s OpenAI-powered content generator
Marketers get precise, targeted content with SALESmanago’s  OpenAI-powered content generator

  Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio.   Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate […]

Steven Lewandowski signs for SALESmanago
Steven Lewandowski signs for SALESmanago

    It might not be Polish footballer Robert Lewandowski, but Customer Success superstar Steven joins from SAP to hit the ground running at SALESmanago  Lewandowski will spearhead initiatives towards Customer Success and Customer Intimacy to ensure loyalty throughout the recession  Kraków, Poland, 1st February 2023: Customer Engagement Platform SALESmanago has appointed Steven Lewandowski as […]