Not so long ago we’ve presented you the life cycle of lead – from casual and anonymous visitor straight to the loyal customer. Client’s relationship with a brand is shaped differently at each stage. The beginning is always difficult – you must earn the trust of a complete stranger, to convince her to pass one […]
Posts from category: Marketing Automation
On Valentine’s Day lovers they give each other flowers and chocolate. We want to give our dear readers something more useful: some recipes for simple yet effective automation rules. See how to make your life easier with Marketing Automation Platform. Without further ado, we invite you to read! Win back your old sweetheart He […]
The clients. You may hate them or love them but you may never survive without them. Every business, whether stationary, online-based or any other, will definitely not last on the market for too long without those who want to pay for offered goods and products. But where to find them? Sam Walton […]
The first month of 2017 in SALESmanago passed in a split second. We have a new board member, we won 400 000 PLN for advertising campaign as the Young Brand of Success, and we’re slowly getting closer to the sporting event – IT Boxing Day, where you can learn a thing or two about professional […]
Are your online promotional activities free of money leaks? Make sure that no part of your advertising budget is wasted. Is online marketing the most cost-effective marketing method? That’s up for discussion. But surely online activities are the most easily measurable. With well-configured analytics you can clearly see how much views, clicks, leads and even […]
26th of January 2017, SALESmanago was awarded with a first prize in a prestigious contest Mloda Marka Sukcesu (The Young Brand of Success), receiving a cash prize for the advertising purposes. The 6th edition of the competition was organized by one of the most important newspapers in Poland – Rzeczpospolita. Companies selected to join the contest […]
Imagine a company where no one knows who’s employed. There are no agreements, no interviews. The executives attend meetings with the random people with different levels of commitment and a different profile of qualifications. Sometimes they even don’t understand each other’s languages. It sounds a bit like administrative and managerial hell, isn’t it? Also, this […]
The road from the first visit in the e-store to recommending the brand to friends and family is usually long and winding. Not everyone who came to the site will be a customer, and not everyone who bought something will come back for more. Usually, I describe how to use different tools to support digital […]
The percentage of businesses that use CRM tools in UE increased by 23.5% during the past ten years. The popularity of marketing automation tools grows bit by bit on a yearly basis. It’s great news! It means that we’re leaving behind us the times of clumsy, spam campaigns, and lean towards personalized communication combined with […]
Dynamic is a popular word. The dynamic might be self-development, team or transportation. Dynamic can also be the content on the website. And boy, I ain’t talking about something like shining disco ball made of banners surrounding the text on the home page, or adding a gif with the model putting the advertised gloves on […]
![[New feature] New and unbeatable Email Marketing Dashboard. Explore new types of behavioural and transactional data to improve your email efficiency.](https://blog.salesmanago.com/wp-content/uploads/2020/08/dash-cover-zg-500.png)
Email campaigns continue to be one of the most effective tools in marketing all the while being updated with new possibilities, like advanced personalization or A/B/X tests. As these new methods become available, it can be cumbersome to keep track of all aspects of your campaigns. This is exactly why we’re introducing a […]
![[New feature] Purchase, CLV and customer churn prediction – new advanced contact database analytics based on AI & Machine Learning algorithms](https://blog.salesmanago.com/wp-content/uploads/2020/08/ap-zg-500.png)
Use a new dimension of analytics in your communication strategy and execute marketing campaigns and automation processes based on predictions of our AI & Machine Learning engine. Increase customer retention and lifetime value by predicting the next customer purchase or their churn and sending perfectly tailored offers at the right time and through […]
New Mobile Marketing 2.0 feature in SALESmanago introduces changes that will help you to better engage your customers on mobile. Learn 3 new functions that open up the possibility to use additional communication channels and increase the efficiency of your mobile marketing activities. Increase click-through-rate of your campaigns thanks to the new […]
The global COVID-19 pandemic has changed our lives both socially and economically. For many Europeans, the sudden closure of stores resulted in the necessity to befriend online shopping. Compared to the previous year, the value of the eCommerce market grew by 12.7%, reaching €717 billion. What has changed from the e-store’s perspective? […]
![[New Feature] Mobile Marketing 2.0: Enrich your mobile 1-to-1 personalization strategy with powerful WhatsApp and Viber communicators.](https://blog.salesmanago.com/wp-content/uploads/2020/08/image-9-1024x677.png)
Mobile users generate 66% of Internet traffic and 79% of them make their shopping decisions based on offers sent via mobile messaging apps and SMS. We introduce totally new Mobile Marketing in SALESmanago, which extends your mobile campaigns’ capabilities with new channels – Whatsapp and Viber. Mobile messaging is still one of the […]
![[Tips & Tricks] 4 examples of advanced Workflow functions that will improve your marketing.](https://blog.salesmanago.com/wp-content/uploads/2020/08/pasted-image-0-2.png)
We present four Workflow use cases that show the functions that you may not be aware of. Check what new possibilities open before you thanks to the improvements we recently introduced. Creating a perfect automated campaign may seem like a difficult task, especially when we want it to be extensive and adjusted to […]
Even though there is a variety of lead generation tools on the market, 63% of businesses still see acquiring potential customer’s data as a big marketing challenge. Learn how using Customer Data Platforms enables companies to get more good quality leads. Capturing the leads effectively Regardless of whether you work in B2B […]
![[Case Study] Jeans.ch increases Email Marketing open rate results several-fold by using advanced segmentation and dynamic content in the marketing email communication.](https://blog.salesmanago.com/wp-content/uploads/2020/08/jeans.ch350.png)
Jeans.ch is a wonderful world of blue denim. Although they have been on the market since 2014, its creators have over 20 years of experience. Jeans.ch runs an online retail store and a stationary one, where you can find products from various manufacturers. Jeans.ch customers can easily choose from a wide selection of clothes […]
![[New feature] Social Proof – an unusual way of increasing customer engagement on your website!](https://blog.salesmanago.com/wp-content/uploads/2020/08/kolarz-socialproof-png2-1-1024x365.png)
Did you know that 83% of buyers prioritize the opinion of other customers over advertising? Moreover, 77% of visitors to your website won’t make purchasing decisions before reading other user reviews. Amazon makes it easier for customers to make purchasing decisions by showing a cross-section of positive and negative opinions, while Booking.com informs […]
![[New feature] Dynamic Segments – create precisely targeted groups by combining CRM data with transactional and behavioral touch points](https://blog.salesmanago.com/wp-content/uploads/2020/07/ds-en-350-1.png)
Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Dynamic segments allow you to: Use reach data on transactions and visits in your store to […]