Saint Augustine lived in the times of chaos brought about by the collapse of the Roman Empire. However, his purely religious observations will hit the spot in the times of market chaos, when shopping malls have become the temples of modernity. Saint Augustine saw the Bible as the most important book ever written. […]
Posts from category: Marketing Automation
“Saturday Night is the new Monday Morning” claimed The Wall Street Journal in July 2019 and it seems that intensive online buying that starts each Sunday evening and then reaches its peak the moment we start work on Monday is the way part of the people is dealing with Monday Stress Syndrome or simply speaking […]
YES is definitely one of the most popular Polish jewellery companies. Nearly 40 years of presence on the market have allowed it to build a large group of loyal customers, who can find products in 150 stores throughout the country, as well as in an online store. Thanks to automated campaigns carried out using SALESmanago, […]
Even though it is thousands of years since the times of Athenian democracy and the art of persuasion has developed many new tools, its fundamentals still nicely fit within the framework described by Aristotle – one of the two most prominent philosophers of ancient times. Aristotle saw rhetoric as a tool for convincing […]
We’ve analyzed the data of hundreds of e-commerces that use SALESmanago to better understand consumer transactional behaviour and provide useful analysis that will help to better design the customer journey. During the next webinar we’ll show a brand new report based on 1 billion website visits and over $ 100 million of revenues […]
They lived in barrels, gained notoriety for their scandalous conduct while being proud of living on the margins of society. We perceive the ancient Cynics as the early forefathers of today’s anarchists, yet on closer inspection some of their propositions would be of much use in contemporary business. 1. Challenge all rules […]
Ecommerce Day in Milan is the most important event for Ecommerce sector in Italy. The conference is dedicated for everyone who is interested in Ecommerce, Omnichannel, New Retail, Fashion and Luxury. Why visit our stand at Ecommerce Day? Discover the world’s most advanced marketing technology powered by AI & Machine Learning See […]
What makes so many of us queue for a new iPhone on the day of its premiere? Why should perfume manufacturers buy expensive licences for the use of the Ferrari symbol on their products? And how can you take advantage of the answers to these questions? You could think that consumers, when buying […]
Product recommendation frames are the most modern tool enabling full personalization of the offer presented in your online store, for both monitored and anonymous users, using its own unique technology to place frames on the website. dedicated CMS for the management of recommendation frames in your store directly from SALESmanago level, designed in such […]
From a rank-and-file sales rep to a company president, from simple leaflet design to successfully executed global rebranding – one could hardly imagine the existence of principles that could be readily applicable to any employee and any situation from the life of a contemporary corporation. Surprisingly enough, stoics aim to prove something completely different! […]
Greg Blazewicz (CEO), Auke Grondsma (VP of Sales), Ian MacLeod (CMO), James Eastwood (CPO) 26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and […]
Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]
As in the Chinese proverb, we live in interesting times that challenge us to transgress our limitations and act more effectively—to put it simply, the lean way. In this article, we outline the most urgent challenges in today’s eCommerce Marketing and provide clues on how to brace for the change that is already […]
1. Name, position, in SALESmanago since… I originally started my journey in SALESmanago by responding to an ad on LinkedIn I think it was- I had recently moved to Poland from the UK so was looking for an opportunity in a business/sales or marketing sector. I joined the team as a partner […]
In the previous article, we observed that Lean Marketing requires intelligent, highly efficient small steps instead of great marketing plans. In this article, we will show you 4 practical ways to make such steps so you can find your ideal customers among the existing ones and build true Customer Intimacy with them. […]
First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]
![[New Feature] SALESmanago Releases Integration Center: All Your Integrations in One Place](https://blog.salesmanago.com/wp-content/uploads/2022/06/NewFeature-sm-czer11-1-1024x536.png)
Your favorite marketing tools are now more accessible than ever with SALESmanago. Enjoy them all in one place. Just click. Empower your marketing with customer data using all your favorite tools. Use ready-made integrations or add the Monitoring Code to your website to integrate it with SALESmanago in no time. Integration fuels marketing […]
In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month. […]
In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]
![[Tips & Tricks] How to intertwine website marketing with zero-party data](https://blog.salesmanago.com/wp-content/uploads/2022/04/tt-capaignEN-1-1024x536.png)
As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer […]