Posts from category: marketing & business


60% of Europeans changed their shopping habits permanently due to COVID-19

    The global COVID-19 pandemic has changed our lives both socially and economically. For many Europeans, the sudden closure of stores resulted in the necessity to befriend online shopping. Compared to the previous year, the value of the eCommerce market grew by 12.7%, reaching €717 billion.  What has changed from the e-store’s perspective?   […]

80% of companies improve their lead generation with marketing automation

  Even though there is a variety of lead generation tools on the market, 63% of businesses still see acquiring potential customer’s data as a big marketing challenge.  Learn how using Customer Data Platforms enables companies to get more good quality leads.   Capturing the leads effectively   Regardless of whether you work in B2B […]

Poor ecommerce personalization? Don’t risk losing 38% of customers!

    Providing ecommerce services is not easy – being consistent and delivering effective cross-channel communication to your customers? It can be and it’s totally worth it. Implementing personalization in your marketing strategy is the key to increase your profits by at least 15%.   What’s the matter with this personalization?    Basically, ecommerce personalization […]

The 4 golden rules of effective mobile ads

  Over 50% of total web traffic is generated by mobile users and 80% of people used mobile device to search the internet in 2019. Adjusting ad campaigns to mobile users seems to be something obvious, but not always is. Can you afford not to optimize your mobile ads?   The mobile ads market value […]

SALESmanago named a leader in Account Data Management & Personalization categories in the latest G2Crowd rankings.

In the latest G2 report on market leaders, SALESmanago maintained its position as the leading provider of Marketing Automation software. Moreover. We’ve been also ranked among the high performing Europe solutions in the Marketing Analytics category. Customer satisfaction is the best measure of our product quality.   G2 is a leading business review platform for […]