Posts from category: marketing & business


Enhancing Trust and Confidence: Overcoming Security Concerns in Beauty eCommerce

    In today’s digital age, beauty eCommerce has witnessed remarkable growth. However, with this success comes a growing concern among customers about the security of their personal data. In order to foster trust and confidence between beauty brands and their customers, leveraging zero-party data has emerged as a key strategy. This article explores the […]

Cultivating Success: How Growth Intelligence Blossoms in Home and Garden eCommerce

    The world of eCommerce has experienced tremendous growth in recent years, revolutionizing the way we shop for various products. One sector that has particularly thrived in this digital landscape is the home and garden industry. As more consumers turn to online platforms for their home improvement and gardening needs, businesses in this sector […]

Martech Law – aligning tech stack growth with organization development in 2023

    The notion that “marketing is changing” turns out to be oversimplified. The gap between the technologies available and eCommerce companies capability to adapt them is growing exponentially, making the tools, seemingly at your fingertips, a sci-fi superpowers you are not ever going to possess. This, in turn, frustrates the marketers, instilling a sense […]

Unlocking the Power of Zero-Party Data: Insights from Forrester Consulting Study

    Almost all marketers plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully!   In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies […]

Top 3 Trends in Omnichannel Automation to Follow

Discover the top three trends in omnichannel automation for 2023. From multichannel attribution to leveraging customer data and meeting changing consumer expectations, explore how these trends empower eCommerce marketing specialists to create seamless experiences, enhance personalization, and drive growth in the dynamic world of eCommerce.

Marketers – We Stand With You

    Why Email Marketing and Marketing Automation Should Be Free for All Businesses   We often take for granted that we don’t need to pay for critical business tools like an email account or our daily admin tools like Google Slides, Docs, and Sheets. Yet, we are still required to pay for Email Marketing […]

How Spal Ferrara Re-Engaged Fans and Grew Leads by 29.82%
How Spal Ferrara Re-Engaged Fans and Grew Leads by 29.82%

    By leveraging Salesmanago’s tools, Spal Ferrara saw remarkable enhancement in lead generation, contact base management, revenue stimulation and content deliverability,  resulting in increased user loyalty and engagement.   SPAL is a professional football club based in Ferrara, Emilia-Romagna, Italy. The team currently plays in Serie C, the third tier of the Italian football […]

Marketers lose the right to choose their tools. Do you have to let it go?
Marketers lose the right to choose their tools. Do you have to let it go?

    by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement   Observing trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose the influence to […]

Reimagining Doorways to Success: PORTA’s Story
Reimagining Doorways to Success: PORTA’s Story

    Unattainable results? Not in our book. The synergy between PORTA KMI POLAND and SALESmanago is a living testament to that.   PORTA has been opening doors across Europe for three decades, not just literally, but also via innovation and design. PORTA’s path as a leading Polish brand in door manufacture and distribution reflects […]

5 [turbo] effective segmentations for even small eCommerce
5 [turbo] effective segmentations for even small eCommerce

    Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a […]

Time to Clean the House. Why there is no progress without data hygiene and how CDP can help bring a Christmas Glow to Your Data Strategy
Time to Clean the House. Why there is no progress without data hygiene and how CDP can help bring a Christmas Glow to Your Data Strategy

    by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement   The holiday season is upon us, and it’s time for eCommerce companies to ensure their data house is sparkling clean. In this article, we’ll explore the critical importance of data hygiene for eCommerce success and delve into how Customer Data Platforms (CDPs) […]

Unpacking SALESmanago’s Black Friday Aftermath
Unpacking SALESmanago’s Black Friday Aftermath

    This year’s Black Friday wasn’t just another sales event; it was a groundbreaking phenomenon among SALESmanago’s customers, as revealed in our latest report. The key takeaway? A record-breaking performance in both marketing communications and transactions.   2023’s Black Friday saw a strategic shift with marketing communications kicking off much earlier than usual. Campaigns […]