![[Webinar] 20 ideas for acquiring, increasing customer value and retention in e-commerce with marketing automation](https://blog.salesmanago.com/wp-content/uploads/2020/03/20idea-0320-EN-360.jpg)
We present inspirational examples of the application of the latest and most advanced SALESmanago functions, such as: the churn and purchase prediction module, dynamic segments, product recommendations based on machine learning, Deep Behavioral Profiling. During the presentation you will learn: examples of implementations from the fashion, beauty, travel and electronics industries, ways of […]
Three emails reminding about an abandoned shopping cart increase the number of purchases by 69%, compared to just one email. With Marketing Automation, marketers are able to recover up to 5.45% of lost transactions. Only a third of customers complete the transaction Research shows that abandoned baskets are a huge problem […]
How to divide the goods produced by society? How to ensure that everyone has access to fundamental rights? And actually… why should they? If we take a closer look, the problems of employer-employee relations have a lot to do with what has been dealt with over the centuries by political philosophers, including John […]
Personalisation is becoming increasingly important not only for marketers but also for customers. Despite this, companies do not use it as much as they could – during the first year after implementation, only 17% of companies implemented personalization in 4 and more channels. Personalization is important for customers Personalization is becoming […]
Only last year we launched 8 new big features and added 1420 innovations to existing solutions that help our customers to outpace their competition. Thanks to our proprietary, cutting edge technological framework, the time to market is unattainable by other vendors. We have created a special website where you can monitor all new features introduced […]
Do you have a headache from the wise advices and guidance? Philosophers have been through this too. 120 years ago, George Moore said “enough!” to a lifeless speculation. At the end of the 19th century, being a philosopher was quite an art. The prevailing idealism at universities assumed that the whole world […]
Nearly a quarter of the companies do not track customers’ activity after they enter the link sent to them by email. This means that they lose very important information about them. Semantic webhooks can help to measure customer interaction. Email is still a great tool for marketing. Thanks to its popularity (4.3 […]
Personalisation of e-mails and discounts are the most effective way to interest the customers. This allows to visibly increase the open-rate of email campaign. Despite the development of social media and new technologies, emails are still the most effective method of communication with customers. It is also the preferred channel for marketers […]
In 2021, more than half of marketers will use LinkedIn for marketing and advertising, according to the new eMarketer report. B2B companies have the greatest opportunity to reach potential customers on LinkedIn. At the beginning of 2020 LinkedIn reached 675 million users. According to eMarketer, this year 49.6% of companies with over […]
91% of respondents use content marketing as one of their marketing activities, but not all companies have the skills to effectively implement and use it. Only 9% are fully satisfied with their strategy and 38% consider their strategy to be average. Semrush has surveyed over 1200 marketers in 39 countries, to find […]
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