Only last year we launched 8 new big features and added 1420 innovations to existing solutions that help our customers to outpace their competition. Thanks to our proprietary, cutting edge technological framework, the time to market is unattainable by other vendors. We have created a special website where you can monitor all new features introduced […]
Do you have a headache from the wise advices and guidance? Philosophers have been through this too. 120 years ago, George Moore said “enough!” to a lifeless speculation. At the end of the 19th century, being a philosopher was quite an art. The prevailing idealism at universities assumed that the whole world […]
Nearly a quarter of the companies do not track customers’ activity after they enter the link sent to them by email. This means that they lose very important information about them. Semantic webhooks can help to measure customer interaction. Email is still a great tool for marketing. Thanks to its popularity (4.3 […]
Personalisation of e-mails and discounts are the most effective way to interest the customers. This allows to visibly increase the open-rate of email campaign. Despite the development of social media and new technologies, emails are still the most effective method of communication with customers. It is also the preferred channel for marketers […]
In 2021, more than half of marketers will use LinkedIn for marketing and advertising, according to the new eMarketer report. B2B companies have the greatest opportunity to reach potential customers on LinkedIn. At the beginning of 2020 LinkedIn reached 675 million users. According to eMarketer, this year 49.6% of companies with over […]
91% of respondents use content marketing as one of their marketing activities, but not all companies have the skills to effectively implement and use it. Only 9% are fully satisfied with their strategy and 38% consider their strategy to be average. Semrush has surveyed over 1200 marketers in 39 countries, to find […]
![[Webinar] New face of AI in ecommerce campaigns](https://blog.salesmanago.com/wp-content/uploads/2020/02/rsz_ai-20feb-2en.jpg)
Almost everyone knows that information about customer visits and purchases in the store can be used to build advanced product recommendations. What new opportunities based on AI are opening up for companies using marketing automation solutions? Join the presentation hosted by Marketing Automation Strategy Director and learn: what data is used to build […]
Competition is often associated with stress or rivalry, but it is also a great opportunity for the company. It positively affects the effectiveness of employees, allows for better analysis of the market, and Competitive Advertising between companies positively affects the customers and their brand reception. Competition increases mobilization, efficiency and allows to […]
Are ads lying? Well, that’s the topic that can be discussed, but John Austin would consider this pointless. In his opinion, we should examine individual statements not in terms of what they mean, but rather how they affect people. Every flagship smartphone comes along with strange, new ritual: an online brawl between fans […]
“There are no miracles!” David Hume, one of the greatest thinkers of Scottish Enlightenment, would say. His uncompromisingly sceptical philosophy was directed against claims of religion and metaphysics. But in more down-to-earth matters, it can also be very useful. For a Scotsman, the basis of our knowledge is experience. But what does […]
