91% of companies use content marketing, but only 9% are satisfied with it

 
 

91% of respondents use content marketing as one of their marketing activities, but not all companies have the skills to effectively implement and use it. Only 9% are fully satisfied with their strategy and 38% consider their strategy to be average.

 

Semrush has surveyed over 1200 marketers in 39 countries, to find out what the average content marketing team looks like and what they strive for. Their aim was to create a comprehensive report that reflects the content marketing environment.

 

Marketers are not satisfied with the content they create

 

It has long been known that “Content is the King” – as reflected in the report – almost 91% of those asked replied that they use content marketing in their marketing activities. On the other hand, only 77% responded that they have any content strategy at all. 

 

Even more surprising results appeared when the respondents were asked to evaluate their actions. Only 9% of them answered that their strategy is “excellent” and 38% rated their actions as “average”. 

 

Companies know how important content is, but cannot make it effective 

 

Companies realize how important content marketing is for promotion and sales (91% of respondents use it to some extent), but not all companies manage to establish a strategy (77% have it, and 23% do not have it at all). Additionally, if companies already have a strategy, it is not always effective (only 9% of respondents considered their actions to be “excellent”, and as many as 38% considered their actions to be “average”). 

 

If you want to know more, check the report here.

 

If you want to know how Marketing Automation can help your content, click here.

 

Jędrzej Chrząstek
Business Writer

@jedrzej.chrzastek

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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