91% of companies use content marketing, but only 9% are satisfied with it


91% of respondents use content marketing as one of their marketing activities, but not all companies have the skills to effectively implement and use it. Only 9% are fully satisfied with their strategy and 38% consider their strategy to be average.


Semrush has surveyed over 1200 marketers in 39 countries, to find out what the average content marketing team looks like and what they strive for. Their aim was to create a comprehensive report that reflects the content marketing environment.


Marketers are not satisfied with the content they create


It has long been known that “Content is the King” – as reflected in the report – almost 91% of those asked replied that they use content marketing in their marketing activities. On the other hand, only 77% responded that they have any content strategy at all. 


Even more surprising results appeared when the respondents were asked to evaluate their actions. Only 9% of them answered that their strategy is “excellent” and 38% rated their actions as “average”. 


Companies know how important content is, but cannot make it effective 


Companies realize how important content marketing is for promotion and sales (91% of respondents use it to some extent), but not all companies manage to establish a strategy (77% have it, and 23% do not have it at all). Additionally, if companies already have a strategy, it is not always effective (only 9% of respondents considered their actions to be “excellent”, and as many as 38% considered their actions to be “average”). 


If you want to know more, check the report here.


If you want to know how Marketing Automation can help your content, click here.


Jędrzej Chrząstek
Business Writer


SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

Loyalty recession in eCommerce and how to deal with it when you are a marketer
Loyalty recession in eCommerce and how to deal with it when you are a marketer

    Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]

Why Should Lean Marketing Be The Way To Go for Your eCommerce?
Why Should Lean Marketing Be The Way To Go for Your eCommerce?

    First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]

10 ways for Whopping Conversion Rate Optimization
10 ways for Whopping Conversion Rate Optimization

    In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month.    […]

Why Conversion Rate Is the Most Important Metric in eCommerce
Why Conversion Rate Is the Most Important Metric in eCommerce

    In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]