Everyone is talking about marketing, we are playing it like some athletic activitie, we breathe it day to day. We move quite intuitively in thicket of terms and buzzwords coming from different industries . But sometimes to understand it we have to stop, and in our mind repeat the sentence we’ve heard. Marketing language is […]
Posts from category: Marketing Automation
Mobile devices became an integral part of our civilization. Cells accompany us practically 24/7. We treat them as our personal assistants, helping us to go through the day from a to izzard – they organize tasks, communicate with others, navigate through cities, and entertain us. They’re relatively cheap, available to all of us and user-friendly […]
So you have tried everything, right? Outbound was too aggressive, inbound wasn’t expansive at all, green gave a minimal result, and agile consumed too much of your precious time and was hard to automate? Stop right there! You don’t need to try every novelty and hot idea. Sometimes the novelties aren’t the new black! Let’s […]
Autumn is the season of deep thoughts, warm tea, and falling leaves. It’s the end of heat waves – people are returning from their holidays, going back to the usual work routine. At such times taking the pen and paper to write down some goals for the remaining time of the year seems to be […]
We have over 500 reselling partners worldwide on every continent, except for Antarctica. 275 Partners are outside of Poland, from whole Europe, North Africa, USA, Canada, Mexico, Ecuador, Peru, Colombia, Australia, China, Japan, India and so on. In 2016 so far we acquired 138 new Partners outside of Poland, 23 of them are Premium Partners. […]
Have a brief look at most prominent customers who joined the platform. Oriflame – an international company that sells personal care, accessories and nutritional products online and direct AmRest – an international fast-food and casual dining restaurant operator, manages brands such as KFC, Pizzahut or Starbucks BFashion – online clothing store popular in Eastern Europe […]
The first in the history SALESmanago Partners Annual Meeting for key partners was held on 29 – 30 of September at the Benhauer headquarters in Krakow. 28 people from 11 countries attended the meeting. Among our partners were present: DataTalks (Sweden), Mediabrands (Estonia), Onboard CRM (Romania), ByTek Marketing (Italy), AdBeacon (Slovenia), BugTV (Hungary), Marco (Czech […]
Our next monthly Basic Training for New Partners will be held on 17-18 November in Food&People, a restaurant and conference center located in Behnauer’s headquarters in Kraków. For our Seminar, we would like to invite our New Partners’ representatives as well as their workers interested in the training. If you decide to participate in the […]
Recently, SALESmanago had a few organizational changes. One of the changes was the separation of a dedicated team to work with SALESmanago partners. The aim of this action was and is the best cooperation and assistance to our partners. We are here for you, so if you have any problems or questions, do not hesitate […]
Meet the new possibilities of SALESmanago and see how we change to meet growing expectations of marketers and their customers. To find out all about new SALESmanago features be sure to check out the articles from our Blog: RFM Model – how to successfully segment your database Are bots the new Apps? SALESmanago launches new […]
Only last year we launched 8 new big features and added 1420 innovations to existing solutions that help our customers to outpace their competition. Thanks to our proprietary, cutting edge technological framework, the time to market is unattainable by other vendors. We have created a special website where you can monitor all new features introduced […]
Do you have a headache from the wise advices and guidance? Philosophers have been through this too. 120 years ago, George Moore said “enough!” to a lifeless speculation. At the end of the 19th century, being a philosopher was quite an art. The prevailing idealism at universities assumed that the whole world […]
Nearly a quarter of the companies do not track customers’ activity after they enter the link sent to them by email. This means that they lose very important information about them. Semantic webhooks can help to measure customer interaction. Email is still a great tool for marketing. Thanks to its popularity (4.3 […]
Personalisation of e-mails and discounts are the most effective way to interest the customers. This allows to visibly increase the open-rate of email campaign. Despite the development of social media and new technologies, emails are still the most effective method of communication with customers. It is also the preferred channel for marketers […]
In 2021, more than half of marketers will use LinkedIn for marketing and advertising, according to the new eMarketer report. B2B companies have the greatest opportunity to reach potential customers on LinkedIn. At the beginning of 2020 LinkedIn reached 675 million users. According to eMarketer, this year 49.6% of companies with over […]
91% of respondents use content marketing as one of their marketing activities, but not all companies have the skills to effectively implement and use it. Only 9% are fully satisfied with their strategy and 38% consider their strategy to be average. Semrush has surveyed over 1200 marketers in 39 countries, to find […]
![[Webinar] New face of AI in ecommerce campaigns](https://blog.salesmanago.com/wp-content/uploads/2020/02/rsz_ai-20feb-2en.jpg)
Almost everyone knows that information about customer visits and purchases in the store can be used to build advanced product recommendations. What new opportunities based on AI are opening up for companies using marketing automation solutions? Join the presentation hosted by Marketing Automation Strategy Director and learn: what data is used to build […]
Competition is often associated with stress or rivalry, but it is also a great opportunity for the company. It positively affects the effectiveness of employees, allows for better analysis of the market, and Competitive Advertising between companies positively affects the customers and their brand reception. Competition increases mobilization, efficiency and allows to […]
Are ads lying? Well, that’s the topic that can be discussed, but John Austin would consider this pointless. In his opinion, we should examine individual statements not in terms of what they mean, but rather how they affect people. Every flagship smartphone comes along with strange, new ritual: an online brawl between fans […]
“There are no miracles!” David Hume, one of the greatest thinkers of Scottish Enlightenment, would say. His uncompromisingly sceptical philosophy was directed against claims of religion and metaphysics. But in more down-to-earth matters, it can also be very useful. For a Scotsman, the basis of our knowledge is experience. But what does […]