Posts from category: Marketing Automation


51 HOT Mobile Marketing and Social Media Stats [Infographic]

Mobile devices became an integral part of our civilization. Cells accompany us practically 24/7. We treat them as our personal assistants, helping us to go through the day from a to izzard – they organize tasks, communicate with others, navigate through cities, and entertain us. They’re relatively cheap, available to all of us and user-friendly […]

We Need to Talk About Customer Value Marketing

So you have tried everything, right? Outbound was too aggressive, inbound wasn’t expansive at all, green gave a minimal result, and agile consumed too much of your precious time and was hard to automate? Stop right there! You don’t need to try every novelty and hot idea. Sometimes the novelties aren’t the new black! Let’s […]

Partners’ Sales Records

We have over 500 reselling partners worldwide on every continent, except for Antarctica. 275 Partners are outside of Poland, from whole Europe, North Africa, USA, Canada, Mexico, Ecuador, Peru, Colombia, Australia, China, Japan, India and so on. In 2016 so far we acquired 138 new Partners outside of Poland, 23 of them are Premium Partners. […]

SALESmanago New Clients

Have a brief look at most prominent customers who joined the platform. Oriflame – an international company that sells personal care, accessories and nutritional products online and direct AmRest – an international fast-food and casual dining restaurant operator, manages brands such as KFC, Pizzahut or Starbucks BFashion – online clothing store popular in Eastern Europe […]

Annual Partners Meeting

The first in the history SALESmanago Partners Annual Meeting for key partners was held on 29 – 30 of September at the Benhauer headquarters in Krakow. 28 people from 11 countries attended the meeting. Among our partners were present: DataTalks (Sweden), Mediabrands (Estonia), Onboard CRM (Romania), ByTek Marketing (Italy), AdBeacon (Slovenia), BugTV (Hungary), Marco (Czech […]

SALESmanago Basic Training for New Partners

Our next monthly Basic Training for New Partners will be held on 17-18 November in Food&People, a restaurant and conference center located in Behnauer’s headquarters in Kraków. For our Seminar, we would like to invite our New Partners’ representatives as well as their workers interested in the training. If you decide to participate in the […]

New Partner Channel Structure

Recently, SALESmanago had a few organizational changes. One of the changes was the separation of a dedicated team to work with SALESmanago partners. The aim of this action was and is the best cooperation and assistance to our partners. We are here for you, so if you have any problems or questions, do not hesitate […]

SALESmanago New Features

Meet the new possibilities of SALESmanago and see how we change to meet growing expectations of marketers and their customers. To find out all about new SALESmanago features be sure to check out the articles from our Blog: RFM Model – how to successfully segment your database Are bots the new Apps? SALESmanago launches new […]

SALESmanago new features

It is necessary for the platform to constantly change in order to meet growing expectations of our clients. Read about our new features: >> Web Push Notifications – enables to conduct communication in a custom way, even with anonymous users. It only takes for a contact to visit a monitored website and agree to receive […]

[Webinar] 20 ideas for acquiring, increasing customer value and retention in e-commerce with marketing automation
[Webinar] 20 ideas for acquiring, increasing customer value and retention in e-commerce with marketing automation

  We present inspirational examples of the application of the latest and most advanced SALESmanago functions, such as: the churn and purchase prediction module, dynamic segments, product recommendations based on machine learning, Deep Behavioral Profiling.   During the presentation you will learn: examples of implementations from the fashion, beauty, travel and electronics industries, ways of […]

Sending 3 abandoned cart emails results in 69% more orders
Sending 3 abandoned cart emails results in 69% more orders

    Three emails reminding about an abandoned shopping cart increase the number of purchases by 69%, compared to just one email. With Marketing Automation, marketers are able to recover up to 5.45% of lost transactions.    Only a third of customers complete the transaction   Research shows that abandoned baskets are a huge problem […]

Only 17% of companies use personalization in 4 or more channels
Only 17% of companies use personalization in 4 or more channels

    Personalisation is becoming increasingly important not only for marketers but also for customers. Despite this, companies do not use it as much as they could – during the first year after implementation, only 17% of companies implemented personalization in 4 and more channels.    Personalization is important for customers   Personalization is becoming […]

Product Roadmap 2020 – Going Beyond Buzzwords
Product Roadmap 2020 – Going Beyond Buzzwords

Only last year we launched 8 new big features and added 1420 innovations to existing solutions that help our customers to outpace their competition. Thanks to our proprietary, cutting edge technological framework, the time to market is unattainable by other vendors. We have created a special website where you can monitor all new features introduced […]

23% of companies don’t track consumer activities on their website
23% of companies don’t track consumer activities on their website

    Nearly a quarter of the companies do not track customers’ activity after they enter the link sent to them by email. This means that they lose very important information about them. Semantic webhooks can help to measure customer interaction.   Email is still a great tool for marketing. Thanks to its popularity (4.3 […]

More than half of the marketers will use LinkedIn for advertising
More than half of the marketers will use LinkedIn for advertising

    In 2021, more than half of marketers will use LinkedIn for marketing and advertising, according to the new eMarketer report. B2B companies have the greatest opportunity to reach potential customers on LinkedIn.   At the beginning of 2020 LinkedIn reached 675 million users. According to eMarketer, this year 49.6% of companies with over […]