25% eCommerce companies top performing in customer loyalty can retain almost 70% of buyers as the Online Consumer Trends 2019 report shows, while in the worst performing eCommerces only 20% of customers are willing to make two purchases, and only 10% more than three. Find out how marketing automation can help your company to […]
Posts from category: Marketing Automation
eCommerce websites have become extremely interactive in the last few years, enabling customers to have a new very deep engagements with the products they are willing to buy. This makes the most common technologies used for monitoring and analysis of customer behaviour, like Page Views and Webhooks, a bit out of date. SALESmanago introduces a […]
To quote the king of late-night television, Johnny Carson, the New York Minute is the interval between the traffic light turning green and the driver behind you honking his horn. It’s an instant, no more, no less. And today’s customers only have a New York Minute to consider your offers before moving on. So […]
Your company is growing steadily. You are a pioneer in your field, and pictures of your high-tech, super modern production line are making your competitors jealous. Everything is great… but it isn’t necessarily worth bragging about to your client. For hundreds of years, the development of science and technology has evoked two extreme […]
Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Dynamic segments allow you to: use of detailed data on: visit sources, transaction details, transaction sources, […]
Four-fold sales increases, conversion rate going up by 200% and 2.5 more email campaigns clearly show the vital importance of Black Friday for e-commerce. However, more than a half of those who buy on that one day never come back to renew their purchase. Do digital marketers do all they can to effectively milk the […]
What is good, justice, beauty or… brand image. Since time immemorial, abstract notions have always been in the centre of philosophers’ attention. To better understand these concepts, John Locke decided to focus on the very basics. Imagine yourself entering a bar you have never been to. You take a look around. Then you […]
Black Friday is coming soon, so we have a webinar for you that will help you better prepare your campaigns for this special day for online stores. During the presentation Aleksander Skałka will present 5 interesting information on marketing campaigns and transactional data from last Black Friday, which will help you prepare better […]
Website Automation enables you to contextualise the real-time delivery of fully automated and personalized content, such as pop-up, exit pop-up, web push, live chat, to website visitors. The display time and content are adjusted in a 1-to-1 model for both SALESmango clients and anonymous users depending on their behaviour on the website. Website […]
Saint Augustine lived in the times of chaos brought about by the collapse of the Roman Empire. However, his purely religious observations will hit the spot in the times of market chaos, when shopping malls have become the temples of modernity. Saint Augustine saw the Bible as the most important book ever written. […]
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Lean Marketing requires efficiency, but such a title may seem outrageous. It turns out, it is not an over-the-top expectation, but actually a solution. You can do this – if you have a proper Workflow. In this article, we will explain what Workflow is, how it works, who is responsible for its efficiency, […]
1. Name, position, in SALESmanago since… Marek Tobolewski, partner manager, in SALESmanago since October 2016. 2. Coffee, workout, meditation – how do you start your work day and get ready for conquering the world? To start the day well, first of all, you need to end well… the previous one. […]
![[New feature] Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator](https://blog.salesmanago.com/wp-content/uploads/2022/12/B-1-1-1-1024x536.png)
We assembled our leading eCommerce experts, who work on a daily basis with some of the world’s biggest brands, to completely redesign Workflow templates in our library. They’ve put thousands of hours of their expertise into new, improved templates to save you time. On top of this, we added Workflow Generator to the […]
![[New feature] Maximize your marketing impact with the new eCommerce Dashboard](https://blog.salesmanago.com/wp-content/uploads/2022/12/A-2-1-2-1024x536.png)
Our newest feature, the eCommerce Dashboard, aggregates data from eCommerce platforms and Marketing software and presents it in real time, 24/7. Enabling an at-a-glance online store performance overview, as well as detailed tracking of the performance of different aspects of the business, it is an extremely effective, omnichannel Growth Intelligence tool. Google […]
1. Name, position, in SALESmanago since… Maja Kowalska, Product Marketing Manager, in SALESmanago since 2015, but ‘we were on a break’ for some time in between. 2. Coffee, workout, meditation—how do you start your work day and get ready for conquering the world? A cat nose in my eye followed […]
SALESmanago, Poland’s largest and fastest-growing company creating eCommerce technology solutions, is set to become the single occupant of a new, eye-catching building located in Ocean Office Park in Krakow’s Zablocie district in August 2023. The unique office, developed by Cavatina Holding, will provide modern working space for nearly 700 people. The new […]
Black Friday this year will be 2022 in a nutshell. The Internet is bursting at the seams with predictions and strategies. In this article, we present you with six of the most prevalent, relevant, or simply interesting ones. We also present you with our take on them. But, most importantly, we suggest what […]
74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to […]
1. Name, position, in SALESmanago since… Kasia Kluk, Senior Customer Success Manager – Since 10.10.2016 2. Coffee, workout, meditation: How do you start your workday and get ready to conquer the world? Every morning I get up an hour early, just to make sure I have time to celebrate another […]
![[Tips & Tricks] How to grow Customer Lifetime Value with a Customer Engagement Platform](https://blog.salesmanago.com/wp-content/uploads/2022/10/1200x628_ang-1024x536.png)
Increasing Customer Lifetime Value is one of the most efficient ways to boost revenue. After all, the customer we already have costs us much less than the one yet to be converted. In this article, we will show you four scenarios in which you can intelligently utilize a Customer Engagement Platform to provide […]